- Volvo Trucks, Samuelsson Add Transport As A Key Ingredient To Sustainability
MAD, Fern Siegel - Wednesday, June 18, 2025
The partnership hopes to bring change to the food and beverage industr ...
- Brandon Selects Haugsted To Lead Paid Media
People on the Move, Fern Siegel - Wednesday, June 18, 2025
The hire follows the agency's recent rebrand and repositioning. ...
- Amica Insurance Gets 'Together' With Customers
MAD, Fern Siegel - Tuesday, June 17, 2025
Mother New York continues the "Empathy" platform, highlighting the ties that b ...
- Auto-Focus: Hearst's Bring A Trailer Drives Collectible 'Car' Passion
MAD, Fern Siegel - Tuesday, June 17, 2025
PMG's creative centers on the emotional thrill owners get behind the wh ...
- Pluto TV Offers 'Summer Of Cinema'
Out to Launch, Fern Siegel - Tuesday, June 17, 2025
The streamer has also launched AWSN, a channel dedicated to women's spo ...
- Frank Tapped As President, The Bloc
People on the Move, Fern Siegel - Tuesday, June 17, 2025
He will lead HCP and consumer efforts to grow the New Yo ...
- 'Hate' Plain Coffee? So Does International Delight
MAD, Fern Siegel - Monday, June 16, 2025
FCB's campaign is a rallying cry to "flavor up." ...
- Armstrong Adds Global Transformation Officer To FCB Duties
MAD, Fern Siegel - Monday, June 16, 2025
The strategy is to modernize FCB's operational infrastructure worldwide. ...
- Dentsu, Criteo Team To Power Commerce Media Performance
MAD, Fern Siegel - Monday, June 16, 2025
The companies are consolidating retail audience data within Dentsu Connect. ...
- Spelling, Green Whip Up 'Reverse Vasectomy" Cocktail
Out to Launch, Fern Siegel - Monday, June 16, 2025
Maximum Effort, Ryan Reynold's ad agency, did the creative. He has ...
- Summer Fare: 'Share A Pepsi' With Favorite Foods
MAD, Fern Siegel - Friday, June 13, 2025
The campaign runs in out-of-home and radio placements in select markets, ...
- Boyd Interactive Selects Involved Media As Media AOR
MAD, Fern Siegel - Friday, June 13, 2025
Boyd's online casino gaming includes ResortsCasino.com and Stardust Online Casino. ...
- Bulletproof Brews Up A Rebrand
Out to Launch, Fern Siegel - Friday, June 13, 2025
The Seattle-based brand has a following among keto enthusiasts and biohackers. ...
- We Are Social Promotes Dhami To GM, New York
People on the Move, Fern Siegel - Friday, June 13, 2025
An eight-year agency vet, Jas Dhami was previously vice president, sport. ...
- Orijen Appoints TDA Boulder Creative-Strategy Partner
Accounts on the Move, Fern Siegel - Thursday, June 12, 2025
The agency will lead work in the U.S. Canada, EU, Mexico, Sou ...
- Chemistry Ups Guglielmo To President, Stolte Heads Strategy
MAD, Fern Siegel - Thursday, June 12, 2025
The leadership team is changing to reflect the agency's growth. ...
- Liquid I.V. Promotes Hydration Message In 360 Rollout
MAD, Fern Siegel - Thursday, June 12, 2025
Zambezi handled the Times Square creative, which send robots into the Theat ...
- Spiked With Flavor: Red Tree Beverages Introduces Vodka Punch, Lemonade
Out to Launch, Fern Siegel - Thursday, June 12, 2025
Gertrude, Inc. handled both strategy and creative work. ...
- Bad Ass Coffee Names BAM Connection AOR
Accounts on the Move, Fern Siegel - Wednesday, June 11, 2025
The Brooklyn agency won the acount without a competitive review. ...
- Protect Hudson Canyon And Save The Fish - For Dinner!
MAD, Fern Siegel - Wednesday, June 11, 2025
McKinney is take the Wildlife Conservation's message to seafood markets. ...
- Coca-Cola Has Something For 'Everyone'
MAD, Fern Siegel - Wednesday, June 11, 2025
Spots in English and Spanish celebrate the diversity of the brand's custom ...
- San George Joins MRM As Global Chief Growth Officer
MAD, Fern Siegel - Wednesday, June 11, 2025
He will oversee business strategy for the agency's worldwide ops. ...
- Segafredo Zanetti Adds BBH As Global Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, June 10, 2025
BBH called the win "and incredible opportunity to build an iconic bra ...
- Pleasure Palace: Zoe Saldana Books Grey Goose Hotel
MAD, Fern Siegel - Tuesday, June 10, 2025
BBH USA launched "Last-ish Call," its first work for the French vo ...
- Gravity Global Debuts Gravity One, Division Focuses On Brand Experience
MAD, Fern Siegel - Tuesday, June 10, 2025
Gravity One's remit is to build brand-to-demand programs. ...
- Galleriu Heads Global Strategy For 72andSunny
People on the Move, Fern Siegel - Tuesday, June 10, 2025
An 11-year agency vet, her new role is international executive strategy direc ...
- Joan Wins Mohegan Sun's Creative AOR
MAD, Fern Siegel - Monday, June 9, 2025
The company is uniting its property and digital platforms under a sing ...
- Lyall Integrates Services As MSQ's Media Head
MAD, Fern Siegel - Monday, June 9, 2025
Joan Lyall says agencies can "create something powerful by bringing creative a ...
- Martha Stewart In 'Love' With Netflix's Korean Lineup
MAD, Fern Siegel - Monday, June 9, 2025
Chemistry's spot says emotional connection transcends language. ...
- 'River Line' Promotes London's Uber Boat
Out to Launch, Fern Siegel - Monday, June 9, 2025
This is Atomic London's first work since becoming the brand's creative age ...