• by Fern Siegel , 5 hours ago

Nevada-based The Abbi Agency, which specializes in strategy-driven travel and tourism creative work, was selected as AOR for the City of Napa, California. 

The win came after a competitive pitch. The agency specializes in creative travel/tourism accounts.

The assignment includes a full destination rebrand, campaigns, paid media management, site redesign, social-media management and influencer marketing.

Abbi Whitaker, president of The Abbi Agency, said: “Napa is one of the world’s most celebrated destinations, and we will deliver a fresh creative vision and digital strategy that reflects the richness, diversity and vibrancy of this community.” 

Napa is known for its wineries, fine dining, arts and entertainment. The number of Napa Valley wineries with tasting rooms is close to 500. Just under 4 million visitors visit Napa Valley each year, with 30% spending at least one night in the area. Visit Napa Valley estimates those figures generate $2.5 billion in revenue.

Jennifer Owen, economic development coordinator at the City of Napa, said Abbi's “proven track record in reshaping destination brands, combined with deep expertise across creative, digital, and paid channels, makes them the ideal partner to guide Napa into its next chapter.”

The agency focuses on integrated-marketing campaigns for clients, including Aramark Destinations, Carnival Cruise Lines, Google and New Mexico Tourism Department.