- Online Couponing Becoming More Popular with Consumers & Marketers
Research Brief, Jack Loechner - Sunday, May 11, 2003
David Hallerman, reviewing online marketing, reports that when companies distribute coupons onlin ...
- Corporate Marketers Choose Football to Reach Consumers
Research Brief, Jack Loechner - Sunday, May 11, 2003
TSE Sports & Entertainment, in a national survey of 213 sports a ...
- Half of M-Commerce Users Under Age of 24
Research Brief, Jack Loechner - Sunday, May 11, 2003
Ross Rubin, senior Analyst for eMarketer reports that the US has beco ...
- Direct Mail and Radio Not Dominant in Buying Decisions
Research Brief, Jack Loechner - Sunday, May 11, 2003
Ray Schultz reports on a new survey of 3,000 adults from Verti ...
- Ages 18 to 54 with Two Thirds Men Internet Radio Listeners
Research Brief, Jack Loechner - Sunday, May 11, 2003
LAUNCH, the music destination on Yahoo! ranked as the number one Intern ...
- Online Bill Payment Users Stay With Their Bank
Research Brief, Jack Loechner - Sunday, May 4, 2003
Agencies serving the banking industry will be interested in the fact th ...
- Government, Home and Fashion Sites
Research Brief, Jack Loechner - Sunday, May 4, 2003
Internet activity centered on the Treasury Department in the middle of Apri ...
- Boomers Read the Paper and Watch TV for Financial Information
Research Brief, Jack Loechner - Sunday, May 4, 2003
New research by Knowledge Networks indicates that conventional media, advisers, and financi ...
- Ford Beats GM in Attracting Hispanics to Internet Car Shopping
Research Brief, Jack Loechner - Sunday, May 4, 2003
In February 2003, more than 1.2 million Hispanics - fully ten perce ...
- Seeing is Believing!
Research Brief, Jack Loechner - Sunday, May 4, 2003
Maybe it's not a bellweather, but it could be a harbinger ...
- Magazine Ad Pages and Revenue Up Through March
Research Brief, Jack Loechner - Sunday, May 4, 2003
Total magazine advertising revenue for the month of March increased 11.6% compar ...
- Top Telecom, Travel, Family and Financial Sites
Research Brief, Jack Loechner - Saturday, April 26, 2003
AOL IM's and E's outreaching communication and services by a wide margi ...
- PPV and VOD to Lead Consumer Spending on Electronic Media and Entertainment
Research Brief, Jack Loechner - Saturday, April 26, 2003
According to a recent release by Informa Media Group, over $100 billi ...
- War Coverage Shows Us The Future Of Media
Research Brief, Jack Loechner - Saturday, April 26, 2003
Chris Charron at Forrester reports that digital technologies have eroded the si ...
- B-To-B Ad Spending Up 2.4%. Automotive Best; Horticulture Worst
Research Brief, Jack Loechner - Saturday, April 26, 2003
According to February figures released recently by American Business Media, business-to-business pri ...
- Online Tax Services Attract More Than 22 Million Users Beginning in February
Research Brief, Jack Loechner - Saturday, April 26, 2003
Nielsen//NetRatings initial reports show that more than 22 million Internet users visit ...
- Here's What's Playing on a Computer Near You
Research Brief, Jack Loechner - Thursday, April 17, 2003
The Pew Internet and American Life Project summarized it's findings through 20 ...
- U.S Department of Interior Draws Surfers Planning Summer Camping Trips at National Parks
Research Brief, Jack Loechner - Thursday, April 17, 2003
Nielsen//NetRatings reports that the approaching summer camp season is driving American campe ...
- Many Avails For DRTV Spots During War Coverage
Research Brief, Jack Loechner - Thursday, April 17, 2003
As reported by Richard H. Levey for Direct Newsline, if a consum ...
- More Than Half of Americans Plan to Spend Their Tax Refunds
Research Brief, Jack Loechner - Thursday, April 17, 2003
As a quick follow-up to a recent Brief suggesting that reluctant spendi ...
- Shoppers Need An Economic Recovery To Get Them Into Stores
Research Brief, Jack Loechner - Thursday, April 17, 2003
A summary of likely consumer reactions to post-war buying, as reported ...
- Europeans Prefer Hardcopy Newspapers To Their Online Cousins
Research Brief, Jack Loechner - Thursday, April 10, 2003
Europemedia.net reports that Europeans, especially Northern Europeans, enjoy reading newspapers but a ...
- Untapped Opportunities For Videogame Companies In The Teen Market
Research Brief, Jack Loechner - Thursday, April 10, 2003
According to Jupiter Research's new report "Audience Benchmark: Teen Videogame Adoption, Usa ...
- Are The Recent Employment Estimates a Precursor of Market Decline?
Research Brief, Jack Loechner - Thursday, April 10, 2003
Colin Nelson, research analyst of business market segmentation for Reed Business, usi ...
- Top Traditional Advertisers Use Non-Standard Ad Dimensions on the Internet
Research Brief, Jack Loechner - Thursday, April 10, 2003
Charles Buchwalter, vice president of client analytics, Nielsen//NetRatings says "No longer dominat ...
- Direct Response Television Data Update
Research Brief, Jack Loechner - Thursday, April 10, 2003
As a follow on to a Brief released in early March, mo ...
- ABC Cracks the Top Ten Internet Broadcasters
Research Brief, Jack Loechner - Saturday, April 5, 2003
According to arbitron measurecast rating, ABC Radio Networks had 380,904 hours ...
- Beliefs of American Population Segments That Effect Positioning
Research Brief, Jack Loechner - Saturday, April 5, 2003
A Harris Poll of 2,201 U.S. adults surveyed online between January ...
- Shifting Budgets From TV to (some) Internet Increases Reach
Research Brief, Jack Loechner - Saturday, April 5, 2003
Designed to demonstrate the impact of shifts in media allocation on audien ...
- The Global Economy in 2004
Research Brief, Jack Loechner - Saturday, April 5, 2003
Stephen Roach reports on the Morgan Stanley Global Economy in 2004, a ...