- 15% of Americans Robbed of Identity; 85% Expect It
Research Brief, Jack Loechner - Sunday, May 30, 2004
According to a survey of 500 Americans, conducted online by InsightExpress, 1 ...
- Newspapers Ahead of TV Stations in Online Ad Earnings
Research Brief, Jack Loechner - Sunday, May 30, 2004
Emarketer reports that, in a survey of 711 daily newspapers and ...
- Online Office Workers Plan Memorial Day Travel From the Office
Research Brief, Jack Loechner - Sunday, May 30, 2004
Nielsen//NetRatings reports that office workers flocked online to make Memorial Day trav ...
- Gay Consumer TV Preferences Influence Pop Culture
Research Brief, Jack Loechner - Sunday, May 30, 2004
Scarborough Research recently released The Gay/Lesbian Consumer Online Census (G/L Census), ...
- Similarities and Differences Among Black, Hispanic and White Consumers
Research Brief, Jack Loechner - Sunday, May 30, 2004
Whites, Blacks and Hispanics have more in common than differences when ...
- Audit Reveals Stability in Newspaper Reach
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Newspapers in the top US 50 markets are reaching nearly eight o ...
- Age Segmentation Dictates Value of Mobile Services
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Reported by eMarketer, NOP World surveyed people in North America, Europe a ...
- Americans Read Internet News Without Reducing Use of Other Media
Research Brief, Jack Loechner - Tuesday, May 25, 2004
A nationwide Harris Poll reveals that 26% of people who go onli ...
- Media Focus of Undecided Presidential Voters
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Joe Pilotta, Ph.D., Vice President of Research for BIGresearch, says that " ...
- Communication Services Among Apartment Dwellers
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Amy Cravens, Senior Analyst, writes about a new report due out short ...
- Teen Influencers to Sway 22 Million Teens by 2008
Research Brief, Jack Loechner - Tuesday, May 18, 2004
In a new study by Jupiter Research, reported by eMarketer, 22 milli ...
- Relevant Promotions Increase Click Through Rates
Research Brief, Jack Loechner - Tuesday, May 18, 2004
Sustained or improved delivery and unique click-through rates (CTR) for permission-based ema ...
- Top Online Sports Sites and Detailed Audience and Ad Data
Research Brief, Jack Loechner - Tuesday, May 18, 2004
Sports sites, viewers, demographics, and ad technologies supporting the sites and categor ...
- Ad Inserts Drive the Women to the Store
Research Brief, Jack Loechner - Tuesday, May 18, 2004
The new Customer Focus 2004: Grocery study by Vertis, reveals that ...
- Behavioral Targeting Bolsters Brands
Research Brief, Jack Loechner - Tuesday, May 18, 2004
Online research conducted by Dynamic Logic with Snapple, for The Internet F ...
- Broadband Penetration Over 50% By July
Research Brief, Jack Loechner - Tuesday, May 11, 2004
According to Comcast, overall broadband grew by 0.82% in March, with 45.9 ...
- Visitors Travel In Circles Searching for Travel Information
Research Brief, Jack Loechner - Tuesday, May 11, 2004
In the latest Industry Report on the Online Travel sector from Hitwis ...
- Affluent Americans Power Internet and Broadband Growth
Research Brief, Jack Loechner - Tuesday, May 11, 2004
The latest findings from Nielsen//NetRatings show affluent Americans leading all income grou ...
- Survey Offers Road Map for Increased Advertising ROI
Research Brief, Jack Loechner - Tuesday, May 11, 2004
According to the recent Simultaneous Media Survey by BIGresearch, the just releas ...
- Comparison Shopping to Pick Best Product, Best Price
Research Brief, Jack Loechner - Tuesday, May 11, 2004
Nielsen//NetRatings reports that traffic to shopping directories and guides sites jumped duri ...
- Wireless Communications Improves Efficiencies in Construction
Research Brief, Jack Loechner - Sunday, May 9, 2004
According to InStat-MDR, wireless data is expected to be the largest a ...
- Radio Rebounds With Early Buys
Research Brief, Jack Loechner - Sunday, May 9, 2004
According to the Radio Advertising Bureau (RAB), radio has rebounded with double-dig ...
- Education and Careers Top Sites, Ad Types, Sizes, Technologies and Demographics
Research Brief, Jack Loechner - Sunday, May 2, 2004
Deep drilldown on the top online education & careers destinations from hom ...
- Americans Are Using the Internet for Religious or Spiritual Purposes
Research Brief, Jack Loechner - Sunday, May 2, 2004
According to a recent release of the Pew Internet & American Li ...
- Broadband Services Among Latino, African-American And Asian Consumers
Research Brief, Jack Loechner - Sunday, May 2, 2004
Penetration of digital services has grown from 11% to 42% over t ...
- Europeons Want More Entertaining, But Fewer Ads
Research Brief, Jack Loechner - Sunday, May 2, 2004
Many Western, Central and Eastern Europeans all agree that they are expos ...
- A Hundred Bucks on Mom
Research Brief, Jack Loechner - Sunday, May 2, 2004
According to the NRF 2004 Mother's Day Consumer Intentions and Actions Surve ...