- Nielsen Reports Mixed Results, Discloses Restructuring Costs
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2009
Nielsen Co. reported revenues of $5.012 billion for 2008, an increase ...
- Study Shows Mags Reap More Ad Value Per Minute
MediaDailyNews, Joe Mandese - Monday, March 30, 2009
The magazine industry, which has historically opposed time-spent-with-media metrics as fair bas ...
- Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates
MediaDailyNews, Joe Mandese - Friday, March 27, 2009
A group of the TV industry's leading researchers Thursday released the fir ...
- Infiniti Revs Up Branded Entertainment Deals, Will Measure Their ROI
MediaDailyNews, Joe Mandese - Thursday, March 26, 2009
In a healthy sign for branded entertainment marketplace, luxury automaker Infiniti h ...
- Carat Revises Ad Outlook. Calls For 9.8% Drop In U.S., 5.8% In Global Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, March 25, 2009
Aegis Group's Carat unit this morning released new forecasts for global ...
- The iPhone’s Most Important App: Time Travel
Show Daily, Joe Mandese - Tuesday, March 24, 2009
That’s what BrandInHand’s Dan Flanegan thinks. He says the iPhone is actual ...
- What’s Mobile’s Killer App? (Hint, It’s Not The App Store)
Show Daily, Joe Mandese - Tuesday, March 24, 2009
Actually, it may be it’s original app: voice. At least that’s t ...
- Getting Smarter About Smart Phones, The Experts Define "Smart"
Show Daily, Joe Mandese - Tuesday, March 24, 2009
What exactly is a smart phone? Good question asked by mobile pan ...
- Marchese: Lawyers Are An Anathema For Social Media Campaigns
Show Daily, Joe Mandese - Tuesday, March 24, 2009
“Social Scramble†panel moderator Joe Marchese made a good point that soci ...
- The Fine Line Between Social Media Marketing And Hyping
Show Daily, Joe Mandese - Tuesday, March 24, 2009
That line came up during the Social Scramble panel, and it inde ...
- What's A Social Media Agency?
Show Daily, Joe Mandese - Tuesday, March 24, 2009
The answer is, “yes. All of the above.†That’s my sense fr ...
- The Exec Brief On ExecTweets
Show Daily, Joe Mandese - Tuesday, March 24, 2009
Federated’s John Battelle says his newly launched ExecTweets is basically just ...
- John Battelle: The Internet Is Rated X/Y
Show Daily, Joe Mandese - Tuesday, March 24, 2009
To illustrate the sustaining growth of the Internet, Federated Media’s John Battel ...
- A Poke In The Eye With A Blunt Stick
Show Daily, Joe Mandese - Tuesday, March 24, 2009
I always thought that was related to TV, or maybe just t ...
- "The Notion Of It's Viral, It's Free," Needs To Be Disabused
Show Daily, Joe Mandese - Tuesday, March 24, 2009
Asked how much it cost to produce the Nissan Rogue’s viral “ro ...
- Best Brand Plugs On The OMMA "Future Of Branding" Panel
Show Daily, Joe Mandese - Tuesday, March 24, 2009
So far, they’ve gone to Hyundai, for their brilliant insurance program allowi ...
- Big, Hairy Marketing
Show Daily, Joe Mandese - Tuesday, March 24, 2009
That’s the buzz coming out of ultra hip marketing goddess Kristi Vendenbosc ...
- The Most Important Issue In Brand Marketing Today
Show Daily, Joe Mandese - Tuesday, March 24, 2009
According to Enfatico’s Stephen Sonnenfeld, it is that there is “no distincti ...
- Feeling Legitimately Screwed
Show Daily, Joe Mandese - Tuesday, March 24, 2009
That’s how Stephen Sonnenfeld, President, Consumer Solutions, Enfatico, characterized the current consum ...
- Nonlinear Marketing
Show Daily, Joe Mandese - Tuesday, March 24, 2009
I always suspected this digital media planning thing might be a b ...
- A-Maze-Ing, Literally
Show Daily, Joe Mandese - Tuesday, March 24, 2009
I always suspected this digital media planning thing might be a b ...
- Virtual Reality
Show Daily, Joe Mandese - Tuesday, March 24, 2009
The co-keynote opening the second day of the OMMA Global conference ...
- Changing Of The Guard: Wieser Succeeds Coen As Interpublic's Chief Forecaster
MediaDailyNews, Joe Mandese - Monday, March 23, 2009
After more than six decades as the ad industry's leading forecaster, a ...
- Enfatico's Meer Doesn't Plan To "Die" Anytime Soon. (Take That Jason Calacanis!)
Show Daily, Joe Mandese - Monday, March 23, 2009
Enfatico Chief Analytics Officer had the most grey hair on the “N ...
- CJ's Pollard: "What Is Performance Based?"
Show Daily, Joe Mandese - Monday, March 23, 2009
Commission Junction’s Kerri Pollard go the “Flight To Search and Performance-Based Med ...
- J.P. Morgan’s Imran Khan: “I think it’s too early, to premature to say the traditional media is dead.â€
Show Daily, Joe Mandese - Monday, March 23, 2009
J.P. Morgan's Khan through a counter at Jason Calacanis' mainstream media ja ...
- The Only Spontaneous Applause Of The Day (So Far)
Show Daily, Joe Mandese - Monday, March 23, 2009
It came when Jason Calacanis pounded on the podium, in Hitler-esque fashio ...
- Jason Calacanis Is Media Recession Porn
Show Daily, Joe Mandese - Monday, March 23, 2009
Calacanis is positively giddy talking about how the current economic malaise ...
- Calacanis: Social Network Advertising Will Never Work
Show Daily, Joe Mandese - Monday, March 23, 2009
That’s right, Jason Calacanis, Founder and CEO, Mahalo, thinks the great soci ...
- Start-Up Panelists: Bummers, Dude
Show Daily, Joe Mandese - Monday, March 23, 2009
Richard de Silva, General Partner, Highland Capital Partners, started the start-up pan ...