- Come On In, The Water's Fine (But It May Be Over Your Head)
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what Jodi McDermott seemed to be suggesting in her opening remar ...
- Forget Lonely Girl, Come Meet Widget Girl
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s Jodi McDermott, director of data strategy at Clearspring Technologies, and cha ...
- Digital TV Transition Reaps 'Y2K' Like Effect, 26% Of U.S. Invests In New TV Service, Equipment
MediaDailyNews, Joe Mandese - Friday, June 5, 2009
The U.S. TV broadcasting industry's conversion to digital spectrum, which takes effe ...
- Study Finds Online Video Usage Dramatically Overstated
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The amount of time Americans spend watching online video is vastly overstate ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...
- WPP Reports 6.7% Decline, Says Direct, Internet, Interactive 'More Affected'
Online Media Daily, Joe Mandese - Tuesday, June 2, 2009
Citing the continuing effects of "economic pressure" in its key markets, W ...
- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall Street
Online Media Daily, Joe Mandese - Monday, June 1, 2009
Interpublic finally went public with its new digital media trading system, official ...
- BBDO Said To Back Off Request To Bind Media To Greater Chrysler Liability
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
After sparking concerns among media outlets doing business with Chrysler, agency BB ...
- Yahoo Grabs Bigger Slice Of Declining Display Ad Pie, Other 'Fundamentals' Improving Too
Online Media Daily, Joe Mandese - Friday, May 29, 2009
Yahoo, the Big 3 online player that has been looked on ...
- Helen Johnston, Grand Dame Of Media Research, Dead At 74
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
Helen Johnston, the grand dame of Madison Avenue media research until h ...
- Nielsen Finds 'Cord-Cutting' Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV
Online Media Daily, Joe Mandese - Thursday, May 28, 2009
In a finding that appears to defy some conventional industry thinking, n ...
- Nielsen: Only 2.7% Of TV Households 'Completely Unready' For Digital
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2009
With a couple of weeks left before the U.S. broadcast industry shu ...
- TVGuide.com Inks Deal With A&E, Alters Venerable Logo For 'Tattoo' Site Takeover
Online Media Daily, Joe Mandese - Tuesday, May 26, 2009
One of the most storied brands in the history of media, ...
- Digital Outsiders: Chrysalis
Digital Outsider, Joe Mandese - Friday, May 22, 2009
One of the more interesting approaches to creating a digital out-of-home med ...
- Nielsen Brings Clarity To High Def: Depends On The Def-inition
MediaDailyNews, Joe Mandese - Friday, May 22, 2009
Thanks in large part to America's conversion to digital broadcast spectrum ne ...
- Digital Radio Ad Spending Surges Amid Medium's Downturn
Online Media Daily, Joe Mandese - Friday, May 22, 2009
Amid an apparent implosion in its terrestrial broadcast marketplace, radio is experienci ...
- Nielsen Back-Pedals On Validation Study, Now Calls 8% Under-Reporting 'Relative,' Not 'Absolute'
MediaDailyNews, Joe Mandese - Thursday, May 21, 2009
In an apparent effort to appease client anxiety sparked by controversial resear ...
- Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality
Online Media Daily, Joe Mandese - Wednesday, May 20, 2009
Social media has reached critical mass, with 83% of the Internet populati ...
- Interpublic Social Media Forecast: Lots Of Socializing, No Numbers
Online Media Daily, Joe Mandese - Tuesday, May 19, 2009
What if they gave no forecast and everybody came? That's more ...
- Aegis Reports Weak Results, Shares Are Battered
MediaDailyNews, Joe Mandese - Monday, May 18, 2009
Aegis Group, the London-based parent of Carat, Isobar, Posterscope and other med ...
- Final Stop Of The Day: Universal McCann's Brian Monahan
Show Daily, Joe Mandese - Monday, May 18, 2009
So by this point, I've pretty much figured out that Interpublic forecast ...
- Social Media: What It's Not
Show Daily, Joe Mandese - Monday, May 18, 2009
"It's not a one-way conversation," says Raquel Krouse, the social media gu ...
- Standing in the balcony area of the IAB's social media conference at the Roosevelt Hotel now.
Show Daily, Joe Mandese - Monday, May 18, 2009
We're standing, because the ballroom seating is all full, indicating that soci ...
- Heads Up: Wieser's Social Media Forecast, It Could Be Zero
Show Daily, Joe Mandese - Monday, May 18, 2009
Asked by Buddy Media's Michael Lazerow for a preview of what Wieser ...
- "I Don't Think Social Media is Monetizeable"
Show Daily, Joe Mandese - Monday, May 18, 2009
That insight comes from Michael Lazerow, head of Buddy Media, a compa ...
- "All Media Is Social Media"
Show Daily, Joe Mandese - Monday, May 18, 2009
Sitting in the lobby of the Roosevelt Hotel now with Michael Lazer ...
- Miscelaneous Notes On Social Media With Josh Stylman
Show Daily, Joe Mandese - Monday, May 18, 2009
So I just learned that the backroom of Coffee Shop is n ...
- "The future of the book is the blurb"
Show Daily, Joe Mandese - Monday, May 18, 2009
That's what Brian Wieser just threw out at Josh Stylman, invoking o ...
- "the future of the book is the blurb"
Show Daily, Joe Mandese - Monday, May 18, 2009
That's what Brian Wieser just throught at Josh Stylman, invoking one ...