- John Veronis Exiting Veronis Suhler Stevenson
Raw, Joe Mandese - Thursday, May 27, 2010
John Veronis is leaving Veronis Suhler Stevenson, the influential media industry priva ...
- Her Life As A Focus Group ™
Online Media Daily, Joe Mandese - Tuesday, May 25, 2010
My life as a focus group. No, not mine. The woman sitti ...
- Rubicon Acquires Malware Security Firm SiteScout, Signals Growing Threat Of Attacks
Online Media Daily, Joe Mandese - Tuesday, May 25, 2010
In response to the growing threat malvertising - malicious computer code distribut ...
- The Human Factor
Media Magazine, Joe Mandese - Tuesday, May 11, 2010
Ever feel like a character in a science-fiction story in which so ...
- There's No Business Like Social Business: Actually, Study Finds It Ranks Second Only To TV For Entertainment
Online Media Daily, Joe Mandese - Thursday, May 20, 2010
Social media may or may not be advertising, according to some peop ...
- MediaBank Unveils 'Vendor Portal' For Digital Media, Allows Publishers To Monitor Entire Process
Online Media Daily, Joe Mandese - Tuesday, May 18, 2010
In a move suggesting a long-term commitment by Publicis' Starcom MediaVest Grou ...
- Malicious Ad Attacks Spawns New Anti-Malvertising Systems
Online Media Daily, Joe Mandese - Tuesday, May 18, 2010
The surge in malicious advertising attacks, also known as malvertising, is spawni ...
- Nielsen Strikes Local Ratings Deal With Gannett
Raw, Joe Mandese - Tuesday, May 18, 2010
Nielsen Co.just announced a new, multi-year deal with Gannett to use i ...
- R/GA Cleans Up At Digital OOH Awards, Takes Best In Show
MediaDailyNews, Joe Mandese - Monday, May 17, 2010
R/GA won four awards, including Best In Show, during the 2010 ...
- CoreMedia Integrates SpotRunner's Malibu System
MediaDailyNews, Joe Mandese - Friday, May 14, 2010
In an important development for the direct response and performance-based TV buyi ...
- Internet Ad Spending Hits $5.9 Billion In Q1, Highest First Quarter Ever
Raw, Joe Mandese - Thursday, May 13, 2010
Internet advertising revenues in the U.S. hit $5.9 billion for the fir ...
- CBS Goes Green, Acquires EcoMedia
Raw, Joe Mandese - Thursday, May 13, 2010
CBS Corp. just announced its acquisition of EcoMedia, a company that "brin ...
- What Does Madison Ave. Think About Digital OOH Ad Formats?
Show Daily, Joe Mandese - Thursday, May 13, 2010
Want more on the industry research Adcentricity conducted about which digital out-of-ho ...
- The Committee To Reelect Jack Sullivan
Show Daily, Joe Mandese - Thursday, May 13, 2010
Sound a little creepy? Well, sort of. Sullivan, who was elected ...
- Which Came First, The Chicken Or The Reach?
Show Daily, Joe Mandese - Thursday, May 13, 2010
Okay, so that was a stretch, but it was the mixed metaph ...
- Six Flags, A Few Screens And A Lot Of Boxes Of Cereal
Show Daily, Joe Mandese - Thursday, May 13, 2010
Six Flags, as you probably know, has some great amusement parks. A ...
- Jarvis To Lindstrom: Will You Include Others’ Screen Measurements? (You Can Guess The Answer)
Show Daily, Joe Mandese - Thursday, May 13, 2010
Tony Jarvis giveth, and then he taketh away during his comments ...
- Fox To Probe Human Brain: Find Out What Makes Us Tick, Click With Different Screens
Show Daily, Joe Mandese - Thursday, May 13, 2010
This just in: Fox Broadcasting Co. has announced a two-year initiative ...
- Using Digital OOH To Save The Most Iconic Form Of Analog OOH
Show Daily, Joe Mandese - Thursday, May 13, 2010
That's what I just learned from the folks at Clear Channel Outdoo ...
- Digital OOH: A Great Story Yet To Be Told
Show Daily, Joe Mandese - Thursday, May 13, 2010
That's the way Starcom out-of-home chief Jack Sullivan describes the digital out-of-ho ...
- Digital OOH Measurement, And The Fine Art Of Positioning
Show Daily, Joe Mandese - Thursday, May 13, 2010
Like any great Madison Avenue ad executive, Starcom's Jack Sullivan is ...
- Great, But Depressing Start To Digital OOH Forum
Show Daily, Joe Mandese - Thursday, May 13, 2010
Yep, PQ Media chief and Digital OOH Forum opener Patrick Quinn g ...
- This Is Your Brain on Screens
Media Magazine, Joe Mandese - Tuesday, May 11, 2010
I am writing a story about how our brains perceive and proce ...
- Universal's Lee To Architect Integration At McCann Worldgroup
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2010
In his first move as CEO of McCann Worldgroup, Nick Brien h ...
- The iCouch Potatoes, Er, Apples
Raw, Joe Mandese - Wednesday, May 12, 2010
That's the surprising evolution of the smart phone user, according to Ch ...
- Instant Karma Is Going To Get You Branded
Show Daily, Joe Mandese - Wednesday, May 12, 2010
That's what I took away from OMMA Mobile opening keynoter Ed Kaczmarek ...
- Is Mobile The Andy Kaufman Of Media?
Show Daily, Joe Mandese - Wednesday, May 12, 2010
How many of you remember the non sequitur comedian and performance arti ...
- A Constant Game Of One-Apps-Manship: Can Your Phone Butter Toast?
Show Daily, Joe Mandese - Wednesday, May 12, 2010
Talk about your mobile app envy, BBDO's Chad Stoller thinks things ha ...
- The iCouch Potatoes, Er, Apples
Show Daily, Joe Mandese - Wednesday, May 12, 2010
That's the surprising evolution of the smart phone user, according to Ch ...
- This Just In: 40% Of Mobile Users Spend More Than 1-Hour Daily Using Apps
Show Daily, Joe Mandese - Wednesday, May 12, 2010
That's one of the top lines from a new study released th ...