- Agencies: Want To Pay Higher, Not Lower CPMs
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Seems like the pioneers of the ad network marketplace may have gott ...
- Mark (Papia) Can You Hear Me?
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Well, I heard Mark Papia, former head of performance marketing at F ...
- How Much Would You Bid?
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Advertising.com director of sales strategy Greg Skipper demonstrated is strategic selling skil ...
- The Dog Years (Not Days) Of The Ad Nets Business
Show Daily, Joe Mandese - Tuesday, November 2, 2010
OMMA Ad Nets got off to a perplexing note in New Yo ...
- Rubicon Did Not Acquire Fox's Direct Sales Force
Raw, Joe Mandese - Monday, November 1, 2010
Rubicon Project's Frank Addante just explained that Rubicon's acquisition of Fox Audien ...
- Rubicon 'Acquires' Fox Audience Network
Raw, Joe Mandese - Monday, November 1, 2010
That's what I just heard Rubicon Project founder and CEO Frank Addan ...
- Interpublic Dumps Donovan, Second Big Holding Company To Shift To MediaBank
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
In a move that dramatically alters the playing field for Madison Avenue ...
- WPP, Interpublic Report Strong Results, Cite Economy
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
Two of Madison Avenue's biggest agency holding companies, WPP and Interpublic, th ...
- All The News That's Fit To Be Extinct: Most Americans Believe Traditional Media Are Doomed
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
About two-thirds of Americans still prefer getting their news from traditional med ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- Myspace Unveils New Beta, Claims It's Better (Makes Content King - Again)
Online Media Daily, Joe Mandese - Wednesday, October 27, 2010
In what it is touting as a "turning point" for its on ...
- Meredith Makes Big Even BIGGER
Raw, Joe Mandese - Wednesday, October 27, 2010
Meredith Corp., the big media company that has been making big be ...
- Omnicom Taps GroupM's McLean To Head PHD
Raw, Joe Mandese - Monday, October 25, 2010
Omnicom’s PHD unit has raided GroupM’s Andrew McLean as its new U. ...
- Obit: Penthouse Founder Guccione, Dead At 79
MediaDailyNews, Joe Mandese - Friday, October 22, 2010
Bob Guccione, the colorful and influential magazine publisher who founded Penthouse ...
- Game Over: Consoles Now Rival VCRs As Alternate TV Viewing Channel
MediaDailyNews, Joe Mandese - Thursday, October 21, 2010
TV may be going everywhere - from hand-held mobile to streaming Intern ...
- U.S., Global Ad Expansion Continues: Agencies Upgrade Outlooks
MediaDailyNews, Joe Mandese - Monday, October 18, 2010
The U.S. and global ad economies are recovering faster than expected, leadi ...
- Microsoft Picks Pictela, Third 'Big 3' Portal To Certify Super Rich Media Ad Platform
Online Media Daily, Joe Mandese - Monday, October 18, 2010
In an important vote of confidence for a promising new online advertisi ...
- Havas Media Taps Publicis' Savic As 'Chief Commercial Officer'
MediaDailyNews, Joe Mandese - Wednesday, October 13, 2010
Havas has named Sasha Savic chief commercial officer, a new role ...
- Founders Skokna, Kirovksi Out As HUGE Restructures Management Team
Raw, Joe Mandese - Wednesday, October 13, 2010
HUGE, the DUMBO, Brooklyn-based digital agency that is part owned by Interpubli ...
- Interpublic Taps Hanlon As Velociter-In-Chief, Will Seed Start-Ups, Partnerships, Innovation
MediaDailyNews, Joe Mandese - Tuesday, October 12, 2010
Two months after recruiting former Publicis ventures chief Tim Hanlon, Interpublic h ...
- Interpublic Taps Hanlon As Velociter-In-Chief, Will Seed Start-Ups, Partnerships, Innovation
Online Media Daily, Joe Mandese - Tuesday, October 12, 2010
Two months after recruiting former Publicis ventures chief Tim Hanlon, Interpublic h ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2010
Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Ad Research Foundation Establishes Digital Post, Taps P&G's McConnell To Run It
Online Media Daily, Joe Mandese - Monday, October 4, 2010
Ted McConnell, a Procter & Gamble marketing vet who for the pa ...
- NBC U Buys Into Addressable TV Ad Developer Invidi
Raw, Joe Mandese - Tuesday, October 5, 2010
Addressable TV advertising infrastructure developer Invidi Technologies just announced that NBC Univers ...
- Silicon Tally: Digital Epicenter Shifts To Boston, For At Least A Week
Online Media Daily, Joe Mandese - Monday, October 4, 2010
If Saul Steinberg, the late cartoonist and frequent cover artist of T ...
- NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids
MediaDailyNews, Joe Mandese - Thursday, September 30, 2010
On the eve of its merger with cable and broadband giant Comca ...
- As Comonte Leaves For McCann, Freeman Emerges As Likely Mediabrands Chief
MediaDailyNews, Joe Mandese - Thursday, September 30, 2010
Digital media veteran and serial entrepreneur Matt Freeman has emerged as t ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Comonte Leaving Mediabrands, Freeman Seen As Logical Chief
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2010
Tara Comonte is leaving as COO and CFO of Interpublic's Mediabrands divisi ...