- Zenith Restructures, Names Penski CEO
Raw, Joe Mandese - Wednesday, July 25, 2012
Publicis' ZenithOptimedia unit has restructured some key operations, naming Dave Penski C ...
- The Post-Data Scientist Era
Show Daily, Joe Mandese - Wednesday, July 25, 2012
Joshua Koran, VP-product management-research and data at AT&T AdWorks, and moderator ...
- Are Online GRPS And Viewable Impressions A 'Faster Horse?'
Show Daily, Joe Mandese - Wednesday, July 25, 2012
OMMA Data and Targeting "Organization" panel moderator Joshua Koran used a go ...
- Search's >2%/30% Rule
Show Daily, Joe Mandese - Wednesday, July 25, 2012
You know that old saw about certain media not getting their fa ...
- Aegis Continues To Bolster iProspect, Expands Presence In China, France
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
Aegis Group, which has agreed to be acquired by Asia's biggest agen ...
- Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
At a time when the "viewability" of display ad impressions is taki ...
- '92 'Dream Team' Crushes '12 On Nielsen's Endorsement Court
Raw, Joe Mandese - Tuesday, July 24, 2012
As far as fantasy sports scenarios go, we may never know h ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Raw, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Premium Primer (Watch Out For The Brown Acid)
Show Daily, Joe Mandese - Tuesday, July 24, 2012
MediaPost Chief Ken Fadner is warming up the acts for OMMA (Premiu ...
- Premium (The Word) Is Anything But
Show Daily, Joe Mandese - Tuesday, July 24, 2012
OMMA (Premium) Display programming chair Steve Smith says the word "premium" ...
- It's The End Of The Writer/Art Director Team As We Know It, And Eric Weisberg Feels Fine
Show Daily, Joe Mandese - Tuesday, July 24, 2012
MediaPost columnist Barbara Lippert just posed her opening question to OMMA (Premiu ...
- Premium is In The Eye Of The Beholder
Show Daily, Joe Mandese - Tuesday, July 24, 2012
That's what Graham Harris, Senior Director, Product Marketing, Yahoo suggested during t ...
- Turner's Jacobs: On A Scale Of 1 to 10, 'Rising Stars' Units Are An 11
Show Daily, Joe Mandese - Tuesday, July 24, 2012
Invoking one of the best lines ever from "Spinal Tap," Turner Broadcasti ...
- Beware The Nana Rule
Show Daily, Joe Mandese - Tuesday, July 24, 2012
Nana is the nickname Turner Broadcasting System Executive Vice President of Turner/ ...
- MEC Canada Raids Carat Toronto's Taylor
Raw, Joe Mandese - Monday, July 23, 2012
Alastair Taylor has joined WPP's MEC Canada as senior vice president-managing partne ...
- Jacobs Rejoins Digitas To Lead Strategy In San Francisco
Raw, Joe Mandese - Monday, July 23, 2012
Matt Jacobs has joined Digitas San Francisco as senior vice president-strategy a ...
- Report: Diller's IAC Takes Control Of Newsweek Daily Beast
Raw, Joe Mandese - Monday, July 23, 2012
Barry Diller's IAC/InterActiveCorp has taken control of Newsweek Daily Beast, as joi ...
- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Ranks No. 3
MediaDailyNews, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Now Ranks No. 3
MediaDailyNews, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- Industry Watchdog Accredits Arbitron Ratings For L.A., Other Key Markets
MAD LA, Joe Mandese - Thursday, July 19, 2012
Media researcher Arbitron received an important stamp of approval for its Portab ...
- Brand, Interest Graph Tracker 33Across Doubles Funding, Will Accelerate Expansion
Online Media Daily, Joe Mandese - Thursday, July 19, 2012
Brand-focused social graph analytics firm 33Across this morning announced a $13.1 milli ...
- GroupM Shaves 1.2 Points Off Global Ad Forecast
Raw, Joe Mandese - Thursday, July 19, 2012
Citing "uncertain" economic condiitons in the U.S. and Europe, WPP's GroupM un ...
- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Now Ranks No. 3
Raw, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- Don't Digg This
MAD SF, Joe Mandese - Tuesday, July 17, 2012
San Francisco-based Digg, an early pioneer in both online community news aggregati ...
- Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ...
- ANA Targets Media 'Rebates,' Asserts Many Marketers Unaware Of Agency/Media Practice
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA -- In a surprising development, Association of National Advertise ...
- Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
The Coalition for Innovative Media Measurement (CIMM), a trade group created ...
- DuPont To EVP, Sales, TV Guide Network
MediaDailyNews, Joe Mandese - Monday, July 16, 2012
Michael DuPont has joined TV Guide Network as executive vice president-advertising sal ...
- If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom
Online Media Daily, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA - If content truly is king, then be prepar ...
- TiVo Confirms TRA Acquisition
Raw, Joe Mandese - Tuesday, July 17, 2012
TiVo this morinng officially announced its acquistiton of single-source audience measurement research ...