- Read This Before Google Now Tells You To
Show Daily, Joe Mandese - Monday, April 29, 2013
I've been hearing a lot about Google New for sometime, and giv ...
- SEO: Search Engine Orgasms
Show Daily, Joe Mandese - Monday, April 29, 2013
As search director of Maxus, Jaime Knocks clearly is a self-confident sear ...
- Oh Brother, Has Google Finally Become Big Brother?
Show Daily, Joe Mandese - Monday, April 29, 2013
I'm starting to think so. After listening to Google's own Search Advoca ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- Pivotal's Wieser Offers Tepid Ad Outlook, Sees Upside For Digital, Cable Nets
Raw, Joe Mandese - Friday, April 26, 2013
Just as advertisers and agencies -- and television networks -- are starti ...
- Madison Avenue No More: Y&R Bids Adieu
Raw, Joe Mandese - Friday, April 26, 2013
After 87 years on Madison Avenue, one of the agency's that h ...
- A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All Networks
MediaDailyNews, Joe Mandese - Thursday, April 25, 2013
In a move that could give it a competitive advantage over oth ...
- Poll Indicates 'Engagement,' Not 'Performance' Driving Programmatic
RTBlog, Joe Mandese - Thursday, April 25, 2013
Programmatic media-buying may have a reputation for being performance driven, but ...
- Who Put Social Media In My Television?
TVBlog, Joe Mandese - Thursday, April 25, 2013
There's no doubt that TV and social media have become hot companion ...
- TV Or Not To Be, Programmatic Trading Is The Question
RTBlog, Joe Mandese - Wednesday, April 24, 2013
Maybe I'm just reading between the lines, but I thought there we ...
- The Turnaround
Media Magazine, Joe Mandese - Tuesday, April 16, 2013
In the spring of 1984, Edsel Ford II, the Ford Motor C ...
- Eye Tracker Finds Which Ads Actually Stick, Pushes 'Cost-Per-Visual' As New Madison Avenue Currency
Online Media Daily, Joe Mandese - Monday, April 22, 2013
Even as Madison Avenue pushes to raise the bar for ad exposu ...
- A Forensic Picture Is Worth A Thousand, Er, Millions Of Views
Around the Net In Media, Joe Mandese - Friday, April 19, 2013
A picture may be worth a thousand words, but a forensic artist ...
- Walking Dead: Broadcast Bites Into Network Ad Erosion, AMC Leads Cable's Momentum
MediaDailyNews, Joe Mandese - Friday, April 19, 2013
Madison Avenue's media market shares continue to restructure. While television still represen ...
- Digital Now 25 Cents Of Every Ad Dollar: Display, Search Still Dominate
Online Media Daily, Joe Mandese - Friday, April 19, 2013
Madison Avenue's media market shares continue to restructure. While television still represen ...
- Exchange-Based Media Dominate Big Agency Spending: RTB Is Growing Fast, But Still An Also-Ran
RTBlog, Joe Mandese - Friday, April 19, 2013
The other day I wrote about some new data from a varie ...
- Confessions of an Upfront Reporter
Media Magazine, Joe Mandese - Tuesday, April 16, 2013
The first time I realized something was wrong with the upfront w ...
- Study Reveals Method For Passively Measuring Ad Exposure Across Screens, Finds Simultaneous Usage As Much As 30% Of The Time
MediaDailyNews, Joe Mandese - Thursday, April 18, 2013
In what is being hailed as the the first research of i ...
- Taken For Granted: Publicis Unveils Participation Plan, CEO Levy Won't
MediaDailyNews, Joe Mandese - Wednesday, April 17, 2013
Paris-based agency holding company Publicis this morning unveiled details of a "co-investmen ...
- Rentrak: 'Free' On-Demand TV Viewing Soars 40%, 'Many Ad Dollars May Be Left Behind'
MediaDailyNews, Joe Mandese - Wednesday, April 17, 2013
Time spent viewing free-on-demand television content jumped 40% over the past ...
- RTB Volume Doubles, CPMs Fall As Supply Outstrips Demand
Online Media Daily, Joe Mandese - Wednesday, April 17, 2013
The marketplace for exchange-traded media has doubled in the past quarter a ...
- What Capacity For Opacity?
RTBlog, Joe Mandese - Wednesday, April 17, 2013
The thing I like about our marketplace is that it's based ...
- Fast Forward: Worn And Threadbare
Media Magazine, Joe Mandese - Tuesday, April 16, 2013
I collect T-shirts the way other people collect art or wine, b ...
- How Will Our Nation Change?
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2013
Coming out of a late afternoon meeting yesterday, I first learned abo ...
- Disney's Kreuch: I'm Going To PointRoll
Online Media Daily, Joe Mandese - Tuesday, April 16, 2013
Digital media sales vet Mitchell Kreuch has joined Gannett advertising technology un ...
- Arbitron Shareholders OK Nielsen Takeover
Raw, Joe Mandese - Tuesday, April 16, 2013
Most (98.99% of the shares voting and 77.1% of total outstanding share ...
- BlueKai Teams With IRI, Will Tie Consumer Purchasing Data To Audience Targeting
Real-Time Daily, Joe Mandese - Tuesday, April 16, 2013
Big consumer data and analytics firm Information Resources, Inc. (IRI) is teami ...
- Is RTB Helping To Increase The Pie?
RTBlog, Joe Mandese - Tuesday, April 16, 2013
You've probably seen the headlines that online ad growth set another recor ...
- The Reluctant Ad Network: Real-Time With Netmining's Chris Hansen
RTBlog, Joe Mandese - Friday, April 12, 2013
I sat down with Netmining chief Chris Hansen the other day, a ...
- Celtra Taps Vimeo's Szajngarten For Marketing
Real-Time Daily, Joe Mandese - Thursday, April 11, 2013
Mobile rich media ad server and analytics firm Celtra has named Debor ...