- Microsoft Replaces Its Office Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Chris Capossela, SVP inside Microsoft's Office Division, is being moved to ...
- Shaun White Inks Deal With Stride Gum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Snowboarding star Shaun White has signed on with Kraft Foods to ...
- Target, Not Wal-Mart, Is Apparently Where The Deals Are
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Target is wrestling with Wal-Mart's raison d'etre. Two recent price comparisons ...
- Seventh Generation Takes Green A Step Further
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Procter & Gamble, which has been trying to make its laundry deterge ...
- Rumors Of Captain Crunch's Demise Exaggerated
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Quaker Oats has quashed rumors that parent PepsiCo is planning to ...
- Ford Flips Switch On E-Vehicle Facebook Page
Marketing Daily, Karl Greenberg - Wednesday, March 9, 2011
The program, running through April, asks for submissions of green ideas ...
- Toyota Pulls Control Back To Toyota City
Marketing Daily, Karl Greenberg - Wednesday, March 9, 2011
Toyota, which concedes the new corporate philosophy is consequent to its reca ...
- Kraft Touts Mac & Cheese Tersely
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Kraft Foods is taking to Twitter to talk up Mac & Chees ...
- Motorcycle Superstore Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Motorcycle Superstore is running a Facebook sweepstakes, whose prizes and entry detai ...
- More Charlie Sheen Talk
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Columnist Shelley Fralic argues that Sheen's madness belies a genius for self-promotio ...
- Brands Must Become Media Properties
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Unilever CMO Keith Weed says an Axe-branded phone sold in Latin Ameri ...
- Quick-Serves Try To Push Language, Just Not Too Far
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Fast feeders are using words that imply things without implying them enou ...
- Washington, D.C., Gets Recondite In Effort To Reach Policy Geeks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
"We Don't Make UAV's" says one ad on a D.C. bus. T ...
- Bill Ford, Alan Mulally Rewarded With Stock
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Because of an incentive program tied to Ford's performance in 2009 a ...
- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- P&G's Febreze Revenue Tops $1 Billion
Marketing Daily - Breaking News, Karl Greenberg - Wednesday, March 9, 2011
A Procter & Gamble Co. spokesperson confirmed that Febreze revenue over t ...
- K-Swiss Launches Tournageddon
Raw, Karl Greenberg - Wednesday, March 9, 2011
California sports gear company K-Swiss and is using its Tubes footwear ambassad ...
- Former Starbucks Exec Now Opening Eye Banks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Tim Schottman, former director of North American operations at Starbucks, knows abo ...
- Skype Launches Ad Platform
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Now Skype comes with hype. The company said it is allowing bran ...
- Chrysler Ups Ad Budget For New Vehicles
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Since bankruptcy procedures, Chrysler has been a comparatively small voice in t ...
- At 50, Ken Still Has Six Pack
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Ken turns 50 this week, and he still wears the same bel ...
- Does Pardy's Departure From RIM Mean Marketing Shakeup In The Offing?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Android recently topped iPhone and BlackBerry smartphones in the U.S. for t ...
- AirTran Signs Peyton Manning
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
AirTran, which used to have Michael Vick, formerly of the Atlanta Falcon ...
- Subway Beats McD's To Become World's Largest Chain In Units
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Subway is now the world's largest restaurant chain in terms of unit ...
- On The Rise: Gas Prices, Interest In Small Vehicles
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
In December, just as the economy began showing signs of life, gasoli ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Mobil 1 Sponsors Ken Bloch
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
ExxonMobil has signed deals that make Mobil 1 the official oil ...
- Companies Entering the Anti-Obesity Market With New Devices, Drugs
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Products like superabsorbent particles that make one feel full and drugs th ...
- Tea Brands Align With Fair Trade, Rainforest Alliance, Non-GMO And Others
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Retail tea sales grew 2% last year, according to the Tea Associatio ...
- RIM Marketing Chief Leaving Company
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Research in Motion CMO Keith Pardy will leave the company, which ...