- Automakers Go West To Boost Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
California is the biggest car market, but also one that has lo ...
- Pork No Longer 'The Other White Meat'
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
After a quarter century of "The Other White Meat," pork will ...
- Orin's New Campaign Super-Sizes Willard
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Pest control company Orin is mixing creepiness with humor in a n ...
- Search Marketing: Adapt Or Perish
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Tommy Swanson, serial digital entrepreneur and social media maven at fundraising compa ...
- Pharma Left Out Of Social Circles
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
The Food And Drug Administration has delayed advertising guidelines for pharmaceutical soci ...
- Toyota Talks Cars And Trucks On Pandora
Marketing Daily, Karl Greenberg - Friday, March 4, 2011
The campaign, which launched March 4 and runs through the beginning ...
- Lexus Partners With MOG To Reach Younger Crowd
Marketing Daily, Karl Greenberg - Friday, March 4, 2011
Lexus, which launched a campaign for its CT 200h car last wee ...
- Restaurant Chains Have Another Worry: Gas Prices
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Dining chains have scant time to enjoy the recovery this year, ...
- Mofilm Ad Contest Comes To Tribeca Film Festival
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Mofilm, a global community of filmmakers, is inviting creatives to make ...
- TED Channels Cannes
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
The winners of the inaugural TED Ads Worth Spreading contest, meant ...
- Reebok's Marketing VP Talks Strategy
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Reebok spends $100 million on media every year. Rich Prenderville, VP ...
- Google Says This Year Is Mobile's Moment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Matt Brittin, who head's Google's operations in the U.K. and Ireland, sa ...
- Mitsu Evo Could Be Gone By 2014
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Mitsubishi is likely to discontinue its halo car, the Lancer Evolution ...
- Chevy Readies Experiential Events For SXSW
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Chevrolet will have a roster of events and programs at the Sou ...
- Oscar De La Hoya Laces Up For Tres Generaciones
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Tres Generaciones Tequila has signed a long-term partnership with retired boxer, futu ...
- New North American CEO For Mitsubishi
Marketing Daily - Breaking News, Karl Greenberg - Friday, March 4, 2011
Mitsubishi Motors Corporation has tapped Yoichi Yokozawa to succeed Shinichi Kurihara ...
- Virginia International Raceway Gets New Director Of Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
Dan Vaden will assume the director of marketing position at Virginia Internation ...
- The Sheen Machine Hits Twitter
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
"Two and a Half Men" was pulled for the season, but i ...
- The Final Shovel Of Earth On The Coffin Of Old GM
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
General Motors is a completely different company than the firm that we ...
- Report: Google's Search Engine Marketing Share Will Grow
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
A new report compiled by eMarketer predicts Google will see double-digit increas ...
- Higher Marketing Costs Lower Adidas' Fourth-Quarter Profit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
The second-biggest athletic gear maker said net income in the fourth quart ...
- New Platform For Ads In Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
Tap Me, Inc. has launched what it says is the first in-ga ...
- Apple's Van Dyck Moves To CMO Of Levi Strauss
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
Rebecca Van Dyck, former senior director of worldwide communications for Apple, h ...
- Industry Getting Smarter About Incentive Spending
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
The firm said General Motors and Nissan showed the biggest year-over-year boos ...
- Castrol Continues Competitive Fishing Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organizati ...
- Franco And Hathaway Panned At Oscars, But Were They Trying To Push DVDs?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Columnist Lou Lumenick ponders whether the widely panned co-host effort by An ...
- New Balance Hits The Track With New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
With the tagline "Let's Make Excellent Happen," the Boston-based athletic gear compa ...
- Delta Airlines Cleared For Landing In St. Louis
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Delta and the St. Louis Cardinals have signed a partnership that mak ...
- IAB Rolls Out Six New Ad Formats
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
The Internet Advertising Bureau, at its leadership conference in Laquinta, Calif., ga ...
- Dior Designer Booted Over Anti-Semetic Remarks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Galliano, the designer for Dior who was caught on tape at ...