- Apple Preparing Ad Spots for IPhone 5
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Apple and its lead agency TBWAChiatDay are apparently building national ad creati ...
- Sunoco CEO, First Woman To Run Oil Major, Among Most Powerful Women
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Sunoco CEO Lynn Laverty Elsenhans, who became Sunoco CEO in 2008, h ...
- Honda Civic, Hyundai Elantra Top Kelley Blue Book Comparison
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Detroit automakers have made strides in the past two years winning compa ...
- Fox Eats Rabbit, Changes Name To Peter
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Stuart Elliott points out that it's pretty rare that a company acquir ...
- Old Navy Ads Work, But Only For Moms
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Ineffective advertising is behind slow sales at Gap's Old Navy brand, accordi ...
- Female Disc Jockeys New 'Real Beauty' Faces Of Dove
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Dove's "real beauty" commercials became famous by showing models who weren't. N ...
- Nissan Seeks Youthful Drivers For Newest Versa
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
Nissan is playing with the dichotomy between real and virtual cars a ...
- Subaru Bows Facebook Cause-Marketing Program
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
The program gives $250 for every new Subaru vehicle sold or leas ...
- Cause Marketing: Women Prefer Brands That Donate With Each Purchase
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
The Integer Group asked a panel of 1,200 Americans what would influen ...
- Will Ferrell's Web Venture Open For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
Comedian Will Ferrell's FunnyOrDie kiosk for improv clips by celebrities has sign ...
- Whole Foods Tests Wellness Clubs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
If Whole Foods does it, expect a trend. The nation's largest natur ...
- Speaking Of Macy's ...
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
CVS Caremark Corp. named the former president of stores at Macy's In ...
- Macy's Is Top Digital Brand
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
Macy's grabbed the top spot in the Digital IQ Index, a ranki ...
- YoCrunch Campaign Seeks Brand Awareness Hike
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
"It's YoCrunch Time!" trades on the fun spirit of the brand a ...
- PetSmart Teams With Toys 'R' Us
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
PetSmart is partnering with retailer Toys "R" Us to launch a li ...
- Old Navy Launches Team Sports Apparel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Old Navy will enter the multibillion-dollar sports apparel and merchandising business wi ...
- GM Marketing Boss Wants More Consistency On Chevy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
General Motors Co.'s global marketing chief, Joel Ewanick, says he wants mo ...
- Facebook Forces Drug Companies To Open Their Walls
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Pharmaceutical companies will no longer be able to block public comments ...
- Starbucks CEO Calls For Political Campaign Boycott
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Starbucks CEO Howard Schultz has had it with political dickering in Washingto ...
- 'Frank' Admissions In Hot Dog Lawsuit Case
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Trial got underway Monday in the case of Kraft vs. Sara Le ...
- Fiat Does Show And Tell In N.Y. With New 500
Marketing Daily, Karl Greenberg - Tuesday, August 16, 2011
Among the things Fiat got right were the interior and controls. Li ...
- Boomers Aren't Staying In Major Urban Centers
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Some 36 million Americans were born between 1945 and 1955. While t ...
- Walkers Crisps Drops Lineker As Face Of Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Walkers Crisps has dropped former British footballer Gary Lineker, who for ...
- Southwest Hits Atlanta Heatwave With 'Random Acts Of Coolness'
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Dallas-based Southwest closed its deal to buy AirTran Airways three months a ...
- Chrysler Goes Grassroots For SRT
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Ralph Gilles, president and CEO of Chrysler's SRT (Street and Racing Technolog ...
- Looting Is Bad Business For Youth Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Oops, JD Sports is a little verklempt that rampaging London rioters li ...
- Spain In Trouble But Don't Tell 100 Montaditos, Which Is Eyeing U.S.
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Spain is in its worst financial situation in some 60 years, b ...
- Dick's Sporting Goods Backs Concussion Testing
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Through a program it calls Protecting Athletes through Concussion Education, or PAC ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
We got on the phone with Steve Shannon, who in April th ...
- Valvoline Partners With 'Sporting News'
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
Pete Demko, director of marketing, global brands for Valvoline, tells
Marketing Daily