- Infiniti Partners With Hearst Pubs For Pebble Beach Event
Raw, Karl Greenberg - Thursday, August 4, 2011
Infiniti is once again partnering with Hearst Magazines' Esquire, Food Network Magazin ...
- A Real Long-Term Athlete Endorsement Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
John Elway, the quarterback for the Denver Broncos, has gotten a long-te ...
- Virginia Gets $800,000 In Funding For Tourism Push
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Virginia's tourism marketing arm will get funds for over 40 local initiativ ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...
- Sony Launches New Teaser Video For Tablets
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Sony is running a series of esoteric web videos touting its forthcomi ...
- Indoor Weather Is Nice In Traverse City
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
In spite of the debt ceiling situation, stock market, and flat Ju ...
- New Viral Marketing For Lad Mag Makes IPad A Helmet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
IPad Head Girl is a viral marketing campaign that is promoting ...
- Chrysler Video Puts Spotlight Back On Detroit
Marketing Daily, Karl Greenberg - Tuesday, August 2, 2011
After getting a lot of attention with its two-minute Super Bowl a ...
- Wealthy Are More Open To Relevant Digital Ads
Marketing Daily, Karl Greenberg - Tuesday, August 2, 2011
The wealthy spend more time online and recall digital ads better th ...
- Iconic Coburg Cow Stays In South Carolina
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
The Coburg Cow, a rotating bovine on a suburban highway in Charlesto ...
- OnStar Tests Killer App ... For Parents
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
This may well be the iPad for worried parents who gave t ...
- Price Chopper Hosts Farmers Markets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Price Chopper stores in Schenectady, N.Y., are trying something new for t ...
- Fewer Trips To Convenience Stores in Q2, But Spending Up
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Higher gasoline prices caused a decline in consumer traffic to convenience stor ...
- Gap Makes L.A. Central To 1969 Jeans Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
The Gap last year opened a design office in a former cig ...
- Survey Says 87% Of Brands Will Advertise On Twitter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Eighty-seven percent of brand managers surveyed by the Pivot Conference plan ...
- Equity Firm Buys A Piece Of Talbots
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
A private equity firm in New York, Sycamore Partners, has bought 1 ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Chevrolet Gears Up For Nov. 3 Centennial
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
November 3 is the official centennial of General Motors' Chevrolet division, b ...
- Automakers Can Prosper With New Fuel Rules
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
Columnist Scott Burgess lays out the ways that automakers can reach t ...
- Academy Of Motion Picture Arts And Sciences Hires New CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
In June, the Academy of Motion Picture Arts and Sciences has, f ...
- Honda Makes Speedy Recover
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
Honda Motor has made a much faster recovery from the business effec ...
- Honest Tea Shows How Business Growth Can Require A Brand Makeover
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
When Honest Tea wanted to expand its base from natural foods in ...
- Vitamin Shoppe Plans To Open 48 Stores
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
North Bergen, N.J.-based Vitamin Shoppe is on track to open 48 stor ...
- Travel Center Partners To Enter Convenience Store Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
A new venture, Travel Center Partners, Inc., plans to open more th ...