- Levi's New Marketing Executive Takes The Helm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Rebecca Van Dyck led Nike Inc.'s "Just Do It" campaign and help ...
- Small Stores Mix Opportunities With Risk
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Walmart has made news with plans to get into the smaller-store forma ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Q&A: VW Customer's Voice Must Reach C-Suite
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Mark Barnes, VP of Volkswagen Customer Experience, says he will bring t ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...
- Louisiana Tries New Tourism Push
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
There are two big changes to Louisiana's advertising contracts for the ne ...
- Gluten-free Hits Prime Time
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Smart Balance, one of the major makers of heart-healthy food products, ...
- Functional Foods See Growing Awareness Refresh
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Blogger Bob Vosburgh points out that a new poll from the 20 ...
- Ford Launches Focus Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
In an effort to boost test drives of the 2012 Ford Focu ...
- Mulally A Hit On 'Letterman'
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Ford CEO Alan Mulally was a hit on "Late Night With Dav ...
- Sexist Ads Miss Mark
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Change.org denounces Got Milk's ads targeting men whose female partners have PM ...
- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- QR Codes On Window Stickers, ToyoTags In Ads
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Nissan has launched a program that puts Quick Response (QR) codes ...
- AMF Bowling Centers Measuring Couponing, Digital Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Richmond Va.-based AMF Bowling Centers, which has over 290 bowling centers nationwid ...
- Nordstrom Shops For New York Location
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Seattle-based department chain Nordstrom is looking for a permanent spot in Manhatta ...
- Burger King Taps Faugeres For Global CMO
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Among changes in the works in Burger King's global marketing echelon a ...
- Marketers Disappointed With Mobile Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
New research reports 93% of marketers would increase mobile ad spending ...
- Social Channels Top Traditional Channels In ROI
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Social channels deliver deeper consumer interactions and provide marketers with better R ...
- Cadillac Will Bring A 3-Series Fighter To Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
The term "entry" has probably been anathema at Cadillac since the brand ...
- Walmart Shipping Slow, Costco Fast
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Market research firm StellaService mystery shopped several major online retailers to s ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- Nissan Launches Sustainability Game Site
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The site, which is a project out of its Japan corporate headquarter ...
- Fresh & Easy To Test Smaller Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
Fresh & Easy Neighborhood Market will test a smaller "Express" format lat ...
- 'Peyton Place,' Detroit Style
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
Ford's head of global marketing, Jim Farley, wants to make nice wi ...
- Randi Zuckerberg Leaves Her Brother's Company
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
Facebook's director of marketing Randi Zuckerberg has resigned. She plans to laun ...
- Monica Woo Tapped To Be Sears CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
Sears Holding Corp. has named Monica Woo VP and CMO. Woo replac ...
- Kraft To Split
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
The company will be divided into one that sells candy and snac ...
- Audi Continues Hollywood Career With Emmys Deal
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Audi has signed on to be the official automotive partner of t ...
- Schick Does Promotional Deal With Thrillist.com
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Schick Hydro Blast razor is running a promotion on Thrillist's JackThreads.com fashi ...
- Procter & Gamble Inks Year-Long Deal With BlogHer
Raw, Karl Greenberg - Thursday, August 4, 2011
Women's media network BlogHer is partnering with P&G for a year-long progr ...