- Cars.com Makes Super Bowl Buy
Raw, Karl Greenberg - Monday, October 10, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- I Am Not Available!
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
A happily married straight woman says a photo taken of her f ...
- Xbox TV To Run Kinect-Enabled Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Microsoft's new content for Xbox Live includes networks like SyFy, MSNBC, t ...
- Merck And Ono Collaborate On MS, Cancer Drugs
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
German drug maker Merck KGaA will collaborate with Japanese drug maker O ...
- VW Betting On Passat To Sway American Buyers
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Volkswagen is hoping its 2012 Passat will help give it the ki ...
- Consumers Ponder IPad Versus Fire
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Data from market research firm SodaHead indicate the Amazon's Kindle Fire tabl ...
- Winn-Dixie Rewards Lure Shoppers With Fuel
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Winn-Dixie's "Fuel Perks" program has increased store trips and sales while earni ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- Samsung, 24 Hour Fitness On Olympics Social
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
Tony Wells, CMO of 24 Hour Fitness, understands that it no long ...
- Volkswagen Renews With NY Rangers
Raw, Karl Greenberg - Friday, October 7, 2011
Volkswagen of America, Inc. has extended its partnership with NHL team t ...
- Applying The Zappos Approach To Health Care
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Heatlhcare consultant and blogger Anthony Cirillo talks about Zappos chief Tony Hsie ...
- GM's OnStar Partners With RelayRides To Promote Car Sharing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
OnStar has partnered with Google Ventures-backed RelayRides, a company that lets peop ...
- Dog Food Ad For Dogs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Nestle has created a 23-second television ad that has high-pitched whistles th ...
- Johnson & Johnson Takes Lead In Study
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Forbes, in partnership with Burson-Marsteller, Penn Schoen Berland and Landor, conducted ...
- You Know This Already
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
We can all agree with columnist Eric Wheeler that, because of soci ...
- Lexus Brings Back L/Studio
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Lexus is debuting season four of its L/Studio web channel. The web-bas ...
- British Airways Taxis For London '12 Takeoff
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Frank van der Post, managing director of brands and customer experience ...
- IPhone 5 Eclipsed By Siri?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
Apple's "intelligent assistant," Siri -- and iCloud -- could give the compa ...
- Passikoff: Watch This Spot (But Don't Laugh)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The insurance biz is now pretty much totally stepped in humor. B ...
- It's A Done Deal In Dearborn
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
After eight days, Ford and the UAW reached a tentative agreement Tuesd ...
- This Is Real Guerrilla Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Occupy Wall Street protests have moved into their third week. Ti ...
- Forget TiVo When The Shows ARE The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version ...
- FTC: Four Loko Must Change Packaging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Federal Trade Commission charged the maker of an alcoholic, carbonated ma ...
- Is It A Marketing War If It's Social?
Marketing Daily, Karl Greenberg - Tuesday, October 4, 2011
The title of the Advertising Week panel "Winning the Marketing War" w ...
- Panel, P&G Focus On Mom's Desire For Tradition
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Procter & Gamble is repackaging its oldest brand, Ivory, and touting ...
- Tesla To Go Up Against BMW M5
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Tesla is determined to put to rest the old canard that gre ...
- Fortune Brands' Home Unit To Invest In Products, Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Fortune Brands Home & Security Inc. is ready to invest in n ...
- Call For Food Marketers To Label Genetically Altered Food
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Today, a coalition of 300 companies, organizations and doctors will announce th ...
- Target Loses CMO To JC Penney
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Longtime Target Corp. veteran and chief marketing officer Michael R. Francis ...
- Woo Buyers With Paid, Owned, Earned Media
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
Marketing is a dating game. How brands use paid, owned and earn ...