- P&G: Febreze Makes Scents That Make Happiness
Marketing Daily, Karl Greenberg - Sunday, July 10, 2011
The campaign centers on a live scent experiment. The TV ads sh ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Survey: Derek Jeter Tops Among MLB Marketing All-Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Despite the fact that they are currently considered the best in t ...
- Claudia Schiffer Has Big Plans For Fashion Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
German supermodel Claudia Schiffer launched her first cashmere collection during Haute Coutu ...
- HP Gets Celebrities To Sell TouchPad
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
British comedian Russell Brand and boxer Manny Pacquaio are among celebs ...
- Case In Point: Bayer Apologizes for Tweeting
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Bayer's apology for two tweets about the erectile dysfunction drug Levitra a ...
- Health Care Companies' Social-Media Problem
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Health care companies that market drugs are going to stay away fr ...
- Colgate Shows How To Combine Digital, Outdoor To Maximize Impact
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Colgate's new campaign, "Smile," shows that mixing social media with traditional advertisi ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- Aprilia U.S.A. Salutes Shuttle With New Video
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
Aprilia U.S.A., the U.S. marketing arm of the Italian motorcycle and scoot ...
- WNBA President Richie Shows Her Marketing Abilities
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
New WNBA league President Laurel Richie is popular with players. In Decembe ...
- FDA Hones In On Marketing To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
The Federal Trade Commission has its sights set on food marketing ...
- NHL Molson Beer Deal Losing Fizz
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
Judge Frank Newbould of the Superior Court in Ontario, Canada, sided wi ...
- 7-Eleven, Alimentation Couche-Tard Make Top 100 Retailers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
Dallas-based 7-Eleven and Tempe, Ariz.-based Alimentation Couche-Tard Inc. are on the top-1 ...
- Toyota, Ford Lauded For Best Hybrid Cars
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
The Union of Concerned Scientists says Toyota and Ford are making t ...
- Heathrow Launches Summer Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
London's international hub, Heathrow, is launching two advertising campaigns developed by Masiu ...
- After Ford, Other Brands Lining Up To Jettison Murdoch UK Mouthpiece
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
Procter & Gamble, Asda and Tesco are thinking of pulling ads fr ...
- Infiniti Creates Year-Long Art Show In Europe
Marketing Daily, Karl Greenberg - Wednesday, July 6, 2011
The one-year competition will have three entry periods, each of which focus ...
- TrueCar: Scion Brand Still Tops With Gen Y
Marketing Daily, Karl Greenberg - Wednesday, July 6, 2011
A new study by TrueCar says the company still has its moj ...
- Matriskin Taps DLB Group
Raw, Karl Greenberg - Thursday, July 7, 2011
Matriskin, represented exclusively in the United States and Spain by celebritante Raqu ...
- Is Datsun Coming Back?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Paul Eisenstein over at the Detroit Bureau has caught wind of rumo ...
- Entenmann Mentions Casey Anthony Verdict In Twitter?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Entenmann's hashtag #notguilty seems to suggest the company is making a comme ...
- PriceChopper Partners With SavingStar
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Schenectady, N.Y.-based Price Chopper Supermarkets is partnering with SavingStar for a progr ...
- Actually, Saab IS Dead, As Long As We're Doing Lists
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
24/7 Wall St.'s list of brands that will disappear soon is ou ...
- What Do June Auto Sales Numbers Really Mean? Scott Burgess Explains It All To You
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Columnist Scott Burgess reads the tea leaves in June auto sales number ...
- Duane Reade's Flagship To Expand Into Upscale Food
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Forty Wall St., once the tallest building in the world, is n ...
- China To Be Number Two Ad Market
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Marcel Fenez, global entertainment & media leader, PwC, predicts U.S. advertising wi ...
- Suzuki's U.S. Road Trip Promotes Halo Brand
Marketing Daily, Karl Greenberg - Tuesday, July 5, 2011
Suzuki has more reason than ever to talk up its auto busine ...
- Study: Consumers Souring On Domestic Autos
Marketing Daily, Karl Greenberg - Tuesday, July 5, 2011
A new study from YouGov BrandIndex says consumers are actually losing intere ...
- Auto Sales Rebound For Koreans And Domestics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
June saw higher demand for pickups, and small cars maintained strong sale ...