- Australia Becomes Latest Battleground For Big Tobacco Vs. Regulators
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
Australia, which has some of the most stringent smoking regulations in t ...
- Duke Nukem Forever
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
Marketer/blogger J.P Sherman does an autopsy of Gearbox Software and 2K Game ...
- Top Facebook Brands: Coke, Disney, Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
The top brands on Facebook in terms of sheer numbers of "like ...
- Craftsman Pitches Non-DIYers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
Marketers at Sears' Craftsman are pitching the tool brand to people w ...
- Islamics Are Terra Incognita, Big Opportunity
Marketing Daily, Karl Greenberg - Tuesday, July 5, 2011
The global Halal food market is estimated to be worth around $6 ...
- Toronto Subway Sells Naming Rights
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
The Toronto transit system has a $324-million deal to sell advertising spa ...
- Walmart Muscling In On New York? Not So Fast, Says Hunts Point And Christine Quinn
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
Walmart wants into the Big Apple, specifically in East New York, b ...
- Grey Goose Taps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
Bacardi Limited's premium vodka, Grey Goose, has tapped R/GA as its glob ...
- It's Back: Chick-fil-A Cow Appreciation Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
On Friday, July 8, Chick-fil-A restaurants nationwide launch the company's seventh annu ...
- Can Mean Be Green? Get Ready For Toyota Prius Muscle Car
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
Toyota is introducing a sporty version of its Prius hybrid car, call ...
- Sen. Durbin Introduces Energy-Drink Labeling Bill
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
U.S. Sen. Rick Durbin, D-Illinois, says more regulation is needed to ensu ...
- GMs' GMC Division Launches Smartphone App
Marketing Daily, Karl Greenberg - Thursday, June 30, 2011
The app lets users shop, research and configure the division's lineup ...
- Monkey See, Monkey Buy?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Keith Olwell and Elizabeth Kiehner, two New York advertising executives, learned th ...
- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Hugo Boss Plans Record Marketing Spend To Support Selection Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Hugo Boss AG, the German luxury clothing company, said it will spe ...
- Family Dollar Stores Reports Weaker Q3
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Family Dollar Stores said third-quarter sales and gross margins were weaker th ...
- BJ's Plans To Go Private With $2.8 Billion Deal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
The Westborough, Mass., company will be taken over by two private equi ...
- Cancer Experts Shoot Down Genentech's Avastin For Breast Cancer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
A federal committee of cancer experts advising the Food and Drug Administrati ...
- Not All Brands Benefit By Loyalty Programs
Marketing Daily, Karl Greenberg - Wednesday, June 29, 2011
A new study out of Ryerson University in Toronto suggests that loyal ...
- Ford, Univision Launch Cross-Platform Promo
Marketing Daily, Karl Greenberg - Wednesday, June 29, 2011
The effort, via Miami-based Zubi Advertising, brings in three Univision on-air personaliti ...
- Americans Like 'All Natural'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Some Americans look for such claims as "natural," "organic" and "grown ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Patti Smith On Advertising: Less Is More
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Patti Smith, musician and poet, gave a talk at Cannes Lions ...
- Brooks Brothers To Sell Licensed Merch For Ivys
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Harvard and Princeton men are some of the college males who wi ...
- Macy's Offers Retail MBA To Vendors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Last month, Macy's launched "The Workshop at Macy's," a vendor-development program f ...
- Auto Dealers And College Jocks: Risky Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
The local car dealership sticks to the local college athletics program li ...
- Affluent Americans More Optimistic, Within Reason
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
Since the recession, are the 58 million adults and 24 million househol ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Imported From Cannes: Chrysler Wins Ad Award
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
Chrysler's "Imported from Detroit" Super Bowl commercial nabbed five awards at t ...
- Eugene Kummel, former McCann CEO Has Died
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
"Gene" Kummel is dead at 88. The former chairman, president and C ...