- The USOC Signs Ameritrade For 2012 Summer Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TD Ameritrade Holding will be the first USOC partner in the onli ...
- Dealers Stacking Sandbags In Preparation For Higher Gas Prices
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
Auto dealers see gasoline prices heading up because of the political maelstr ...
- CK One Launches First Global Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
A complex partnership of Phillips-Van Heusen Corp's Calvin Klein, Coty Prestige's Calv ...
- FTC Checking Into Apple's Marketing In-App Purchases To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
With stories circulating about kids toting up thousands of dollars in bil ...
- It's Not What Your Brand Is For, But What It's Against
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
StrawberryFrog's Scott Goodson argues that thinking about brand identity less in ter ...
- Hyundai To Tout New Elantra During Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- Rums Of P.R. Effort Promos Brands, Puerto Rico
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
The new effort, which extols consumers to "Just Think, Puerto Rican Rum ...
- Jeter Gets A Shave, Over And Over
Raw, Karl Greenberg - Thursday, February 24, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- Ford's Global Focus Push All Short Ads
Raw, Karl Greenberg - Thursday, February 24, 2011
Ford's new campaign for the Focus, the first real global vehicle f ...
- Ford Focus Effort About Shorter Ads
Raw, Karl Greenberg - Thursday, February 24, 2011
New Ford Focus global campaign about shorter ads, complexity at the digit ...
- New Focus All About Tech, Global Message
Raw, Karl Greenberg - Thursday, February 24, 2011
Jim Farley, global marketing lead at Ford: We used to have differe ...
- Sir Martin Sorrell On TeamFord
Raw, Karl Greenberg - Thursday, February 24, 2011
Sorrell on agency integration: you can only integrate when you have clie ...
- WPP Pulls Out The Stops For Ford...
Raw, Karl Greenberg - Thursday, February 24, 2011
It's going to be "Inside the Chocolate Factory" rather than "Inside t ...
- Insurance Companies Duke It Out
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
When did insurance advertising get interesting? When the started battling over discoun ...
- Yes, People Are Selling Their Skin For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Well, it's not speculative fiction after all. It seems a man, o ...
- Barnes & Noble Upping The Marketing Ante
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Retailer Barnes & Noble is planning a brand refresh and using Interpublic ...
- Coca-Cola Goes Trucking In Rio
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Coca-Cola hit the streets of Rio De Janeiro in a converted delive ...
- Chinese Cars Were Supposed To Come To U.S., But Haven't
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Cherry, Geely, and other Chinese-made cars were always on the verge ...
- Carmelo Anthony As A Knick
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Carmelo Anthony is moving to the New York Knicks from the Denv ...
- BMW Launching Futuristic, Global Division
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
BMW is lining up a series of electric and hybrid cars. ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- Hyundai To Grab Oscars Spotlight
Raw, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- NFL, Faced With Duerson's Suicide, May Have To Face Traumatic Head Injury
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Former Chicago Bears safety and successful businessman Dave Duerson killed himself wi ...
- Kraft Touts American Singles With 'Disney on Ice' Partnership
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Kraft is promoting its American Singles brand through a deal with "Disn ...
- PepsiCo Just One Company Following A Trend Of Helping Small Farmers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
PepsiCo's decision to buy corn directly from small farmers in Mexico, obviati ...
- A Glimpse At Jaguar's Future Shown In Geneva
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
The Jaguar B99 celebrates the 99th anniversary of the British sports-car bra ...
- More Facebook Friends Equals More Stress
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
If you have a lot of friends on Facebook, you might wa ...
- Scarlett Johansson In Ad Campaign For Moet & Chandon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Movie star Scarlett Johansson, who has been a spokesperson for the bra ...
- NBA All-Star Game Coming To Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Either the 2013 or 2014 NBA All-Star Game could be coming ...
- A Speculative-Fiction Marketing Story
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
I suspect that I'm on the leading edge of a trend, ...