- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- MillerCoors Signs Multi-Year NASCAR Deal
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
In the lead-up to the Daytona 500 next month Chicago-based MillerCoors h ...
- Kia Stuff Of Dreams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jim Henry pulls no punches in his critique of "the silly seas ...
- P&G Launches Charity Facebook Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
P&G is launching 1 Like = 1 Day, a Facebook campaign ...
- General Motors Goes On Volt Offensive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
It's about damn time. Chevrolet is finally firing back at the pinhea ...
- US Airways Wooing American?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
U.S. Airways is looking to tie the knot with American Airlines. " ...
- Weather Channel Hires DM Vet
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
The Weather Channel Companies (TWCC) has hired direct marketing veteran David Ken ...
- Jones Soda Goes Sporting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jones Soda is to sponsor 365 Sports' Winter Sports Series in Canad ...
- Innocent Drinks Gets New Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Innocent Drinks has promoted innovation leader Douglas Lamont to marketing director aft ...
- Acura Lights Up Sundance
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily th ...
- Suzuki Goes Regional For Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
This year, the automaker is doubling down, putting a much more elabora ...
- Auto Market Looks Good For January
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
J.D. Power and Associates sees sales for January coming in at 681,0 ...
- Audi Sponsors Oscar Party Night
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Audi is presenting sponsor of the Oscar Party night held at t ...
- MillerCoors Signs Multi-Year NASCAR Deal
Raw, Karl Greenberg - Thursday, January 26, 2012
In the lead-up to the Daytona 500 next month Chicago-based MillerCoors h ...
- The Real Volt Fire Was Politics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
General Motors chairman and CEO Dan Akerson will defend the company's Chevrol ...
- NHTSA, At Least, Closes The Book
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
The National Highway Trafic Safety Administration, meanwhile, has closed the book ...
- Macy's Sues Martha
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
Macy's Inc. is suing Martha Stewart Living Omnimedia, accusing the company ...
- The Russians Are Coming ... To Florida
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
A Russia-based retailer with backing from Dutch investors is seeking to bui ...
- Microsoft To Brand In Canada
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
The Ipsos Influence Index says Microsoft is the most influential brand ...
- Harley-Davidson Back in Black
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
Harley-Davidson Inc. reported a better-than-expected fourth-quarter profit on a 12% rise ...
- Study Finds That Car Ads Blitz Beer, Best Buy Spots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Onitsuka Tiger Back As Fashion Brand
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
"They saw that it had potential to be a fashion-forward brand, ...
- Adidas Touts Adizero Rush With Community
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Adidas is touting its adizero Rush running shoe with a new sp ...
- GM Awards Global Media To Carat
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
General Motors has given its global media operations account to Carat, ...
- Ford, NASCAR Go Back To Roots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Ford is the first automaker to unveil its 2013 model NASCAR ra ...
- Walmart Appoints First Female CEO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
Wal-Mart Stores here on Friday announced a series of new executive change ...
- Dolly Parton To Launch Another Park
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
Country singer Dolly Parton has announced plans for a new $50 milli ...
- Detroit Auto Show A Big Hit
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
More than 770,900 people attended the North American International Auto Show ...
- Marathon Sponsors LPGA Star Stacy Lewis
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
Marathon Petroleum Corp. has signed a sponsorship agreement with LPGA Tour St ...
- For-profit Colleges Back In Trouble
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
For-profit colleges are coming under attack again, this time for allegedly preyi ...