- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Basketball And Soccer Share Learnings In UK
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
What do basketball and soccer have in common? A lot, evidently ...
- GM's Akerson Decries News Leaks
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
With open season on Joel Ewanick in full swing, GM CEO D ...
- Late Beastie Boy Said 'No' To Advertising
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
The late Beastie Boy member Adam Yauch ensured his ban on t ...
- New Beck Album Is Just That
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Artist, musician, and what-have-you auteur and brilliant self-marketer Beck (Hansen) has do ...
- JC Penney Looks To Newspapers
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
In the wake of bleak second-quarter results, JC Penney says it ...
- Olympic Athletes Want Visibility
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Many athletes used Twitter to publicize their protest against an International Olymp ...
- OPI, Mariah Carey Partner On Nail Polish
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recordi ...
- Chrysler Drives Town & Country To BabyCenter
Marketing Daily, Karl Greenberg - Sunday, August 12, 2012
If there is one consistent trend in the auto business, it's mo ...
- TV Ads: Out With The Old, In With HD
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
Old-fashioned, standard-definition TV ads are outnumbered. National advertisers who haven't yet mov ...
- For Visa, Olympics Is Gold Rush
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Visa is the exclusive credit card of the 2012 Olympic Games an ...
- Apple Ads Hit Low
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
The "Apple Genius" ads that debuted the first weekend of the gam ...
- Rocket Scientists As Marketers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
NASA is back under the limelight with the Mars rover Curiosity, whi ...
- Expedia To Sponsor Football Refs
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Expedia's logo is to appear on the shirts of all professional footba ...
- Tim Hortons Coffee From Kraft
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Tim Hortons, seeking to boost sales, has hooked up with Kraft's Tassi ...
- Beer Cans Come Back
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Microbreweries and craft beers have traditionally been bottled, partly because it ...
- Subaru 'Love' Brings New Ads, New Charities
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Subaru has launched two new ads to support its new campaign, "Support ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- Sears Auto Center Debuts New Campaign
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Sears Auto Center stores has launched a national advertising campaign with T ...
- Chevy Spark For Younger Crowd
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
General Motors is counting on its first micro-compact for the U.S. havi ...
- Citroen Makes First Crowd-Sourced Car
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Citroen has unveiled what it claims is the UK's first crowd-sourced c ...
- Olympics Ads Reverse BP Brand Perception
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
BP, author of the 2010 Deepwater Horizon spill in the Gulf ...
- Rogue Condoms In Olympic Village
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Durex is the "official" condom of the Olympics - and organizers wa ...
- NFL 'Back To Football' Drive: Eli, Serena, Nike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Back to school? How about back to the gridiron, with the N ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Kmart Adjusts Back-to-School Offerings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Since, per Kmart, more public schools are requiring uniforms and others a ...
- Has GM's Electricity Followed Ewanick Out The Door?
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Those of us with 20/20 hindsight aren't scratching our heads. Whatever t ...
- Interest In Alternative Cars Not Exactly Exploding
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Hybrids still constitute a sliver of the sales picture ---- they we ...
- Akerson Touches On Ewanick Exit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Many say Joel Ewanick, GM's former head of marketing, was forced o ...
- Adidas Changes Headline After Idowu Misses Final
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Adidas has changed the tag it was to use for today's Met ...