- The Soap Opera World Of Olympic Cereal Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Michael Phelps used to be with General Mills' Wheaties, switched to Kellog ...
- The Decline And Fall Of Tablets
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Contributor John Biggs says the tablet revolution is becoming de-evolution, as mark ...
- Kia's AOR Rolls Into Sin City
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
The Mirage Hotel & Casino has tapped Los Angeles-based independent David&Goliath ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...
- The Breeders' Cup To Live Large In L.A.
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
On deck in L.A. are some guerrilla marketing tactics to build awarene ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Florida Tourism Industry on Pace for Record Year
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
Florida is reporting healthy visitor numbers for the second quarter. According ...
- Kaiser Permanente's New VP Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Alexandra Morehouse has been named Kaiser Permanente's VP of advertising and bra ...
- Is GM Headed For Chapter 11? Again?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Contributor Louis Woodhill says GM is heading down, and President Obama wi ...
- Mountain Dew Launches Malt
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Mountain Dew will offer the "first batch" of its new malt-flavored sod ...
- Australian High Court Rules Against Tobacco
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Australia's highest court on Wednesday dismissed a challenge from global cigarette compani ...
- Facebook Goes For Traditional Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Facebook has started testing a new ad unit that lets Pages p ...
- Roger Federer Touts Mercedes-Benz GL-Class
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
Before hitting the airwaves during U.S. Open coverage on CBS on Au ...
- Ram Truck Goes Retro For Poster-Art Campaign
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
The ads are similar in color, theme and illustration style to t ...
- Mintel: Oral Care Products Should Multi-Task
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
New research from Chicago-based market research firm Mintel says only 10% ...
- Has Former Apple Retail Whiz Hit Rocks?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
When Ron Johnson, former head of retail at Apple, became CEO ...
- Jockey Reverses Victoria's Secret Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Jockey last month launched JKY by Jockey, a line of underwear a ...
- Progressive's Flo Not A Social Hit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Contributor Tim Nudd says Progressive Insurance is hobbled by the insipid presen ...
- How Much Brands Spend On Logo Redos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
One of the most important parts of a company's branding strategy ...
- Alaska Has New Seafood Marketing Director
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
The Alaska Seafood Marketing Institute has a new executive director, Michael Cern ...
- Chevy Volt Chief Takes Over At Fisker
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Tony Posawatz, who helped develop the Chevrolet Volt will become the n ...
- Clean & Clear Goes Social With The Sims
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The joint program, which runs up to September, is timed with t ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Mexican Beer Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running i ...
- Stride Gum Mint Goes Apple
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
An inspired rip-off of the Apple mien, Stride gum has created ...
- Google Snags Frommer's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Google, expanding into content, has agree to purchase Frommer's travel-guide from Jo ...
- Honda's U.S. Opps To Get Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Honda R&D Americas will engineer and develop the new-generation Acura NSX spor ...
- Tesoro Buys BP's ARCO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
In a $2.5-billion agreement BP will sell Tesoro Corp. its ARCO reta ...
- Shoney's Tries Fast Casual
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
One of the oldest American family/burger restaurant brands embraces the new fast-casu ...