- Camry Crash Video ... Sponsored By Toyota
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
What's worse, the car crash or the media crash? A YouTube vid ...
- Grolsch Film Works Bows First Effort
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
Grolsch Film Works, the project the Dutch beer brand launched last yea ...
- Q&A: Mitsubishi Gets Outlandish For Outlander
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
The latest promotional effort gives three people all-day test drives of t ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- NASCAR White Paper Is Green
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
NASCAR has issued a White Paper on green initiatives. The data ...
- NHL Partners With Nickelback
Marketing Daily - Breaking News, Karl Greenberg - Friday, April 20, 2012
The National Hockey League (NHL) has formed a strategic promotional alliance wi ...
- Companies Blog Less, Tweet More
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
With the emergence of social media, more companies are replacing blogs wi ...
- Verizon Backing Windows Phone
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Verizon Wireless plans to put its marketing weight behind Microsoft Corp.'s ne ...
- Hotels Try New Approach
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Renaissance Hotel, part of Marriott International, and Revel, a new resort a ...
- Adidas In NFL With RG3, Tannehill
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
With its Reebok unit having been replaced by Nike as the league ...
- Ford Bets On SUVs In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Ford Motor Co. is expected to introduce a full lineup of crossove ...
- Q&A: MetLife's Animated Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
After its successful entry into the Super Bowl, with a spot th ...
- Starbucks Ditches The Bugs
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Vegan consumers have protested Starbucks' use of cochineal, the red substance fr ...
- YouGov: Chrysler Brand Opinion Way Up
Marketing Daily, Karl Greenberg - Thursday, April 19, 2012
Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, ha ...
- Q&A: Glaser Has Big Plans For Mercedes-Benz
Marketing Daily, Karl Greenberg - Thursday, April 19, 2012
Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Be ...
- VW Is Buying Ducati Via Audi
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
VW has agreed to purchase Ducati for around $1.12 billion through i ...
- Marketers Try Weird Flavors
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Have a bacon milkshake, or a bacon-flavored chocolate bar, or PB&J vodk ...
- Craft Beers In Cans
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Craft brewers are hoping their customers don't mind getting canned. Harpoon Brewer ...
- Mountain Dew Aims Urban
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Eighty percent of Mountain Dew drinkers are white, according to iTrack Dat ...
- Walmart Hires Web Folks In India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Wal-Mart Stores Inc. said it will hire 100 additional developers in Ind ...
- Sam's Club Lucky With Pinterest
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Sam's Club learned the power of Pinterest recently after one of i ...
- BMW Preps 2012 Olympics Campaign
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The campaigns will include national and local television ads; digital advertising; a ...
- Campaign Spotlights New N.J. Neurosurgical Center
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The spot will run during prime time on ABC,CBS,Fox, and NBC ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- New Mexico Launches Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
New Mexico this year is celebrating 100 years of statehood. It seem ...
- Walmart Heads For L.A. Neighborhood
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
Even before it opens a Walmart Neighborhood Market in the Chinatown secti ...
- Ford Will Team With Others
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
Ford Motor Co. will collaborate with other transportation and technology companies ...
- Hugo Boss Plays Catch-Up In Asia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
German luxury clothing maker Hugo Boss began selling its apparel in Chi ...
- Chevron ExtraMile Sells Seattle's Best
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
Chevron has improved the quality of its convenience stores in recent time ...
- Here Come Emerging-Market Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
Mark Mobius, chairman of Emerging Markets Group, writes that companies in plac ...