- Chevy Touts Volt With Klout
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
In this third partnership with Klout, Chevrolet is targeting six markets nationwid ...
- Mitsubishi Hires A Temp So You Can Drive
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
The temps who will perform the duties for the three people Mitzubis ...
- Quaker State Launches Defy Brand
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
Quaker State is promoting its Defy brand a synthetic blend of mot ...
- MSG Launches Renovation Retrospective
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
Madison Square Garden celebrate the Garden's 132 year history as part ...
- Apple Shares Slip
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
Apple's stock star may be heading down, which could have a deleterio ...
- P&G's "Thank You, Mom" Returns
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
Today Procter & Gamble introduces this year's “Thank You, Mom” Olympics campai ...
- Kraft's Top Europe Marketer To Leave
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
Daryl Fielding is to leave Kraft's Europe division after two and ha ...
- First Commonwealth Work Mid May
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
The first work from Chevrolet's new Commonwealth
advertising agency may h ...
- Coachella Music Festival A Marketing Incubator
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
The three-day Coachella music festival isn't just an opportunity for brands ...
- T-Mobile Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
T-Mobile USA is planning a more aggressive advertising campaign, with its spokeswom ...
- VW IPad App Touts The New Golf
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experienc ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- Kia Germany Gets Engaged Via Vibrant
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Kia's Germany division is using a new cost-per-engagement pricing model for vid ...
- Ford Focus Electric Leads NASCAR Pack
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Ford's Focus Electric is the first all-electric pace car to ever le ...
- All Airlines Will Have To Become Low-Fare
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
George F. Will explains how all of the domestic airlines are goi ...
- Arora: Three Trends In Online Advertising
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
Brand investment in the digital channel, the move to solution suites a ...
- Spotify Branded Apps From McDonalds, AT&T
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
In an effort to bring in bigger streams of revenue from n ...
- Sponsors Make London's Olympics Orwellian
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
Policing and censorship on behalf of the London games' sponsors is her ...
- Toyota Invades Germany
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
Toyota Motor Corp. lost the sales war to Volkswagen last year. B ...
- Year Of The Dragon Heralds Furniture Boom
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
The Year of the Dragon is considered to be the luckiest ...
- Pottermore Goes Live
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
The interactive Harry Potter site Pottermore has hung out its shingle a ...
- Toro Puts Lawn Mower On Treadmill
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The creative exercise (so to speak), part of a new campaign v ...
- Drivers Grip SUVs Despite High Gas Prices
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
Of the third who said higher fuel prices would actually cause th ...
- Madison Square Garden Taps Christie To SVP
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The Madison Square Garden Company has named Kevin Christie to the n ...
- GM's Akerson Gets Big Pay Cut
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
Dan Akerson, CEO of General Motors, took a bankrupt General Motors ...
- Safeway Gets New President
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
Safeway Inc. has named Robert Edwards as its new president with overa ...
- Virgin Media Sponsors Red Devils
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
The Virgin Media logo will appear on the jumpsuits of the Briti ...
- Phillips Spinoff Means More Retail
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
Phillips 66 will invest more money than before into its retail marketi ...
- And Now, Google Goggles Parodies
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
Apropos of absolutely nothing, here is a nice lineup of parodies ...
- Mazda's O'Sullivan Talks (One-Stop) Shop
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
This will be a critical year for Mazda as it focuses ...