- Troy-Bilt Goes Multi-Screen With Shazam
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
The new Troy-Bilt effort makes music-ID app Shazam the bridge between t ...
- Chevrolet Going To The Dogs At Show
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Chevrolet is inviting dogs to the New York Auto Show as pa ...
- NASCAR Supports Military Families With Initiative
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
NASCAR is launching "NASCAR Unites - An American Salute," a program ...
- Troy-Bilt Bridges TV, Mobile With Shazam
MediaDailyNews, Karl Greenberg - Monday, April 9, 2012
Outdoor lawn equipment company Troy-Bilt is taking a hard look at t ...
- RadioShack Taps Grey As Lead Agency
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
RadioShack Corporation, has tapped Grey New York as lead agency on i ...
- Real Agencies In 'Mad Men' Reality
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Seattle-based WDCW was in a reality show that debuted after AMC's "M ...
- Publishers Have To Think Beyond Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Contributor Jonathan Gardner points out here that while online advertising is boomin ...
- 10 Most Trusted Brands In America
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
The Values Institute, a research entity at Santa Ana, Calif., marketing fi ...
- Woolworths UK Launches Private Label Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Woolworths is launching a national advertising campaign to promote its exclusive Woolwort ...
- Fox Gets A Charge From Volt
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Fox News was apparently prowling the New York International Auto Show ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- Kia Keeps Burning Digital, TV Candles
Marketing Daily, Karl Greenberg - Friday, April 6, 2012
Kia is staying busy juggling a lot of digital programs as we ...
- Toyota Filling Up On Staff
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Toyota plans to hire about 250 engineers to help it continue ...
- Burger King's Real Problems
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Burger King can't get arrested. Forbes contributor David Vinjamuri writes that t ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- Tecate Light Racing Deal Pays Off
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Each spring for the last 12 years, Tecate backed a racing eve ...
- Jockey, ESPN With Tim Tebow
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Jockey International, one of Tebow's most ardent marketing supporters, has joined wi ...
- Safeway In Kids Earth Day Contest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Safeway is partnering with the Go Green Initiative to launch the fir ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- Acura Backs Marvel's 'The Avengers'
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The automaker, which was in "Thor" last summer, is now the offici ...
- P&G Sues Private Label Dental Strip Maker
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble hasfiled a lawsuit againstBe Well Marketing, Inc., a private-lab ...
- Politics Blocks Gardasil From HPV Throat Cancer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Having a possible vaccine against a new, deadly disease of increasing frequen ...
- The Snake Is Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Chrysler Group took to the High Line in New York to sh ...
- The New Altima
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Nissan unveiled the new Altima, America's second-best selling car last year, ...
- ...And Not One, But Two Santa Fe's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
At the New York auto show, Hyundai made the unexpected announcement th ...
- The Shoe Of The Izod Crowd Returns
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
The Sperry Top-Sider is back. The famous early-1980s shoe made by Lexingto ...
- P&G Adds More Athletes To Olympic Team
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble has selected 28 U.S. athletes it will sponsor ...
- Electronic Books Eating Paper
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Thanks in part to gifting, one in five American adults read ...
- New '14 Impala Will Complete Chevrolet
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Mark Reuss, president of GM North America, said of the car, "It ...
- Mini Stays True To Irreverent Roots
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Indeed, offbeat marketing is Mini Cooper's leitmotif. The brand has done everythi ...