- Esurance Joins 49ers As Marketing Partner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 24, 2014
The San Francisco 49ers have added another key brand to the te ...
- Google Selling Glass Outside U.S.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 24, 2014
Google is now selling Glass to people outside the U.S. ahead ...
- GM Replaces North American Manufacturing Veep
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 24, 2014
General Motors Co. on Monday named manufacturing and labor veteran Cathy Cle ...
- Wine Market Will Be Shaped By New Segments
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 24, 2014
Three emerging consumer segments comprise more than half of the wine-drinking populati ...
- Greek To Me, But Not To Litigants
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 24, 2014
Two men in New York City are suing Fage and Chobani, t ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- Ground Control To Major Barra, Commencing Countdown, Engines On
Marketing: Automotive, Karl Greenberg - Tuesday, June 24, 2014
Can GM can keep a (somewhat) positive brand image and regain, ...
- Starbucks, Others, Will Raise Coffee Prices
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 23, 2014
Blame it on Arabica. Starbucks will raise its U.S. cafe and sto ...
- Bitcoin Banking On Sports Deals To Boost Acceptance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 23, 2014
Stating that its goal is to promote interest in and use ...
- Bono In Cannes To Combat AIDs
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 23, 2014
At Cannes Lions last week, rock icon Bono urged marketers to he ...
- Toyota, Nissan Heading In Opposite Directions
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 23, 2014
Most automakers have two or three dogs in the alternative-powertrain fight f ...
- Will NBA Put Ads On Jerseys?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 23, 2014
Will the NBA join soccer, or even NASCAR and have ads ...
- Bumblebee Is Back In New Transformers Movie
Marketing Daily, Karl Greenberg - Friday, June 20, 2014
The global media push makes sense because Chevrolet is leveraging the wor ...
- Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with ...
- Gillette Putting Focus On Fusion For Home Run Derby
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 20, 2014
Procter & Gamble men's grooming division Gillette, which has been associated wi ...
- Estee Lauder Signs Agency For Global Management
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 20, 2014
Estée Lauder has chosen Johannes Leonardo to be its global AOR, p ...
- Cadillac Loses (Another) Executive
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 20, 2014
Despite plans for the new CTS and updated Escalade, and gains f ...
- McD's Lags In Customer Satisfaction, Still
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 20, 2014
For the 20th year in a row, McDonald's ranks dead last ...
- Americans Cool On Hot Dogs, But Nathan's Stays Hot
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 20, 2014
Even though Americans are buying fewer hot dogs, Nathan's revenues in t ...
- Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on t ...
- Bad Guys Chase A Car Called Avalon In New Campaign
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
It features an all-African American cast, except for the William Devane-esque villa ...
- Say It Ain't So! Harley-Davidson Plugging In?
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The motorcycle brand of big rumble, chrome (or black, in the ca ...
- Protests Aren't Stopping Bud, Coke FIFA Parties
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 19, 2014
Amid - and near - major protests with tear gas and li ...
- What Do You Poupon? 'Ad' Goes Viral
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 19, 2014
A "banned" Grey Poupon commercial is asking the very personal question, "Wh ...
- Panasonic Expands Alliance With Hendrick Motorsports
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 19, 2014
Panasonic, which has partnered with Nascar's Hendrick Motorsports since 2007, has sign ...
- Graeter's Ice Cream Goes National
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 19, 2014
For the first time in its history, Cincinnati local-favorite ice cream bra ...
- Contagious? Chrysler Is Having Ignition-Switch Deja Vu
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 19, 2014
At a congressional hearing yesterday, General Motors CEO Mary Barra hinted th ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, wi ...
- Blame Bluetooth, As J.D. Power IQS Slips
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
Overweight key fobs and ignitions are in the news but it's telemati ...
- Visit Orlando Plans To Visit New York For U.S. Open
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 18, 2014
The Orlando, Fla., tourism organization, "Visit Orlando," has signed a global allian ...