- Land Rover Celebrates National Parks All Of July
Marketing Daily, Karl Greenberg - Monday, June 30, 2014
Each day of the month, the company will tout a different U. ...
- Unhealthy Food Logos And Childhood Obesity
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 30, 2014
A new study on childhood obesity and its tie to unhealthy fo ...
- Haseotes Takes Helm Of Cumberland Gulf Group
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 30, 2014
The Cumberland Gulf Group, comprising Northeast convenience store chain Cumberland Farms a ...
- Sears And Kmart Stores Up For Rent
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 30, 2014
Sears Holdings Corporation has a lot of real estate. As their busine ...
- June Auto Sales Looking Good, Though For GM, Maybe Not
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 30, 2014
Preliminary estimates for auto sales in June call for a modest ga ...
- Starbucks Tests Smoothies
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 30, 2014
About half of Starbucks sales are before 11 a.m. So the compa ...
- Honda Latino Campaign 'Un Buen Fit' For Fit
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The campaign involves several TV spots starring the up-and-coming wild man comedi ...
- Mark Hans-Richer Electrifies Harley's Brand Mission
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The company, which is taking a fleet of the bikes to ...
- Stores To Stop Selling Pet Treats Made In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 27, 2014
Petco and PetSmart will stop selling cat and dog treats made ...
- McDonald's Goes Mobile
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 27, 2014
McDonald's is testing a new mobile app that lets customers order the ...
- Corvette Museum Keeps Sinkhole
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 27, 2014
Last year, a sinkhole pulled Corvettes into the abyss at the Bowli ...
- Survey Uncovers Hottest Brands For Summer 2014
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 27, 2014
Baseball is in full swing, with the All-Star Game fast approaching, whi ...
- Fairphone, The Socially Conscious Smartphone
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 27, 2014
Smartphone components are often extracted from "blood" mines in places like t ...
- Mercedes-Benz Packs The GLA With Social Campaign
Marketing Daily, Karl Greenberg - Thursday, June 26, 2014
As part of the campaign, each social maven will share photos ...
- Buick Puts On Running Shoes With MapMyFitness
Marketing Daily, Karl Greenberg - Thursday, June 26, 2014
Buick is hoping to raise awareness of its own compact sedan, Veran ...
- Bentley Commercial Shot With An iPhone
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 26, 2014
Bentley's newest ad was shot entirely with an iPhone 5S and th ...
- Marketers See The Good, Bad & Ugly Of FIFA Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 26, 2014
FIFA is expected to generate $4B in revenue from the World Cu ...
- Can Ford Keep The Momentum Post-Mulally?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 26, 2014
Alan Mulally came to Ford like a machina ex deus in ...
- Why Brands Are Speaking Spanglish
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 26, 2014
Hyundai, Corona, Dish, ESPN. All are running ads meant to address bo ...
- Google Glass Can Transform Retail
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 26, 2014
Google Glass has had 15 software updates since May last year ...
- Restaurant Spend Rises In Q1
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 26, 2014
Despite a first-quarter decrease in traffic, the restaurant industry in the Unit ...
- Autos, Led By Ford, Top Interbrand's Green List
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
For the past three years, Toyota has been #1. This year, howeve ...
- The Drinkers Are There; Bars, Restaurants Seek Them
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
While watering establishments charge top dollar for PPV events, the World C ...
- Staples Starts Back To School
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 25, 2014
Staples seems to think school starts the instant school ends. The compa ...
- Sam's Club Launches Travel Service
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 25, 2014
Sam's Club is launching Sam's Club Travel, a savings-centered online booking servi ...
- Social Media Is Fool's Gold For Marketers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 25, 2014
U.S. companies shelled out $5.1 billion on social media advertising last yea ...
- More Charney News American Apparel Doesn't Need
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 25, 2014
In the week since American Apparel moved to fire CEO Dov Charn ...
- Oreo Touts Oreo Mini With Mini Mini Store
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 25, 2014
A new long-form ad via The Martin Agency - online and ...
- Millennials And The Purchase Funnel (Cake)
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
Millennials are digital and social, and when they shop it has nothi ...
- Lexus, Metro Golf Assn. Shoot For Par In Northeast
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
The effort, "Lexus Perfect Drive," with an assist from WFAN-AM/FM personality Cra ...