- Media All Star: Josh Engroff
MediaPost All Stars, Karlene Lukovitz - Wednesday, January 4, 2017
While digital media startups are hardly rare, it's probably safe to s ...
- Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressab ...
- Jim Beam Parent Beam Suntory, Chicago Cubs Ink Multi-Year Deal
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2017
Jim Beam will have long-term naming rights to a new, private cl ...
- Adam Driver to Star In Snickers Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2017
Snickers says the ad will be part of an integrated campaign " ...
- Lay's Revives 'Do Us a Flavor,' With A Twist
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2017
This time, along with their new-flavor idea, contestants who hope to w ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- Panera Touts 100%-Clean Milestone, Ups 2017 Budget
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
In recent times and going forward, earned media are being given ...
- Marketing All Star: Linda Boff
MediaPost All Stars, Karlene Lukovitz - Thursday, January 5, 2017
GE prides itself on its disruptive, experimental culture -- and that go ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...
- Coca-Cola Sued Over Soda Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Coke's video notes that the "140 happy calories" in 12 ounces c ...
- El Pollo Loco Celebrates Its East L.A. Roots
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
The creative captures El Pollo's origins in "the vibrant Latino heart ...
- Starbucks On Track To Be Bigger Than McDonald's, Says Analyst
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Starbucks' premium Reserve brand could eventually generate $3 billion in annual sale ...
- RTD Tea, Coffee Lead 2016's Biggest Growth Categories
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2017
These beverages, which include kombucha and other cold-brewed varieties, "allow consumers ...
- Another Year Of Upheaval For Food, Beverages, Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2017
More than ever, consumers equated "clean" and fresh ingredients with healthfulness. Tha ...
- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, December 30, 2016
Turner and other media companies are investing heavily to be able ...
- For PTV, 2016 Brought Advanced Data Advancement
Audience Buying Insider, Karlene Lukovitz - Friday, December 23, 2016
Over the course of this year, we've reported on a number ...
- StarKist Creations Campaign Features 'Fuller House' Star
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2016
In two 15-second TV spots, Charlie drops in to offer actress/producer Canda ...
- #WellYesMoment Campaign Launches Campbell's 'Clean' Canned Soup
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2016
Campbell has timed the launch of its line for the New Yea ...
- 'Simple' And Paleo-Friendly Foods Lead Instacart Search Trends
Marketing Daily, Karlene Lukovitz - Tuesday, December 20, 2016
While the triple-digit percentage gains cited don't provide a lot of contex ...
- Krispy Kreme Spoofs Apple Events To Announce Nutella-Topped Donut
Marketing Daily, Karlene Lukovitz - Monday, December 19, 2016
When the Tim Cook look-alike reaches a lectern -- the only obje ...
- Entenmann's Donuts Join Harlem Globetrotters' Tour
Marketing Daily, Karlene Lukovitz - Friday, December 16, 2016
Team members will do meet-and-greets at key retail locations in select U. ...
- The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscap ...
- Super Bowl LI: Skittles To Air Ad In First Quarter; Frito-Lay Bows Out
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2016
This year, the brand will "Skittlize" the Big Game with another 30-seco ...
- Bacardi Offers 'DJ Simulator' On Instagram Stories
Marketing Daily, Karlene Lukovitz - Wednesday, December 14, 2016
It uses Instagram Stories' skip-back-and-forth function to let users employ use the ...
- Quaker Is Latest Brand To Jump On The Meal-Kit Opportunity
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2016
Chef'd partners include media brands such as the Allrecipes site and soci ...
- 2017's Hot Menu Trends: Beef Is Back; Exotic Flavors Keep Coming
Marketing Daily, Karlene Lukovitz - Monday, December 12, 2016
The year's hottest restaurant trend, based on the NRA's annual survey ...
- New CEO's Challenge: Accelerating Coca-Cola's New-Era Adaptation
Marketing Daily, Karlene Lukovitz - Sunday, December 11, 2016
Coca-Cola credited him with driving the introduction of smaller cans (which enab ...
- The Shape Of TV Measurement To Come
Audience Buying Insider, Karlene Lukovitz - Friday, December 9, 2016
The nature of television and viewership are morphing, but a serious l ...
- 40% Of Alcohol Beverage Buyers Make Their Decisions In-Store
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
This points to "immense" opportunities for alcohol manufacturers to find new pocke ...
- Mondelez's Sour Patch Kids Releases Paid Samsung Gear VR Game
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gem ...