- Snickers Is Back Again To Parody 'SI Swimsuit' Issue
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2017
Each imaginary swimsuit issue cover bears a tagline explaining that "Magazine Edito ...
- Campbell Turns Matchmaker With Dating Video Series
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2017
It "celebrates the relationship and commonalities people have with food and ea ...
- 7Up Promotes Itself As A Mixer, Recipe Ingredient
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2017
The campaign also includes digital videos featuring "Sir Mix-a-Lot" demonstrating how ...
- Philly Cream Cheese Rolls Out Spanish-Language Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2017
The "Tiene Que Ser Philadelphia" campaign, targeted to Spanish-speaking U.S. Latinos, includ ...
- Cross-Platform Measurement Moving Forward, Despite Setbacks
Audience Buying Insider, Karlene Lukovitz - Friday, February 10, 2017
The questions are: How long will it take for metrics generated ...
- Pepsi Debuts Global Campaign For UEFA Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, February 9, 2017
Taglined "Show How Much It Means," the campaign celebrates the sport's fa ...
- LaRosa's Pizza Chews On 'Fake News'
Marketing Daily, Karlene Lukovitz - Thursday, February 9, 2017
The promoted posts are designed to grab attention with funny, obviously fa ...
- Oreo Taps Shaq, Aguilera, Neymar Jr. For Global 'Dunk Challenge'
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2017
The TV ads debut on February 8 and will air on high-profi ...
- Devour Frozen Meals' Racy Super Bowl Workaround Gambit
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2017
The Kraft Heinz brand is also grabbing post-game attention by posting ma ...
- Is Connected Television's Future?
Audience Buying Insider, Karlene Lukovitz - Friday, February 3, 2017
Previous columns have presented the benefits and limitations of addressable. It's ti ...
- Steelers' Williams Vets Rookies In Pizza Hut 'Combine' Videos
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2017
The first video, posted on the brand's Facebook page and YouTube, sho ...
- 'Spuds MacKenzie' Returns (In Spirit) In :90 Bud Light SB Spot
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2017
The ad marks the 30th anniversary of Spuds' first appearance, in B ...
- Busch Previews Super Bowl Ad, Tweaks Own Classic Ads
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2017
The twist: The loud, extended hissing sound following the popping of t ...
- Bud Pre-Releases Immigrant-Themed Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2017
"This commercial shows the start of Budweiser's journey, and while it ...
- King's Hawaiian Makes Super Bowl Debut
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2017
The brand, which also makes buns and other bread products, wanted ...
- M&M's Teams With KAWS For Anniversary VR Video
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2017
The nearly five-minute VR video, which is posted on M&M's' YouTube pa ...
- Heinz Petitions To Make Super Bowl Monday A National Holiday
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2017
The petition is being promoted through a two-minute-plus video on YouTube a ...
- Wendy's' First Super Bowl Ad Takes On Rivals' Frozen Beef
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2017
The company realized it had work to do on the never-frozen messagi ...
- 'It Must Be The Philly' Debuts In U.S.
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2017
The viewer wonders why office workers seem psyched about being called in ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- Hidden Valley Gets Real In First Positioning Shift In A Decade
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2017
The new Hidden Valley brand positioning reflects the reality that many consume ...
- Favre Stars in B-Dubs' Multichannel Pre-Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2017
The tongue-in-cheek campaign includes a 30-second TV spot in which Brett Favr ...
- Yoplait 'Recreates Childhood' For Revival Of Custard Line
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2017
The updated line is intended to recreate the taste and texture th ...
- Bud Light Unveils First 'Famous Among Friends' Ad
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2017
The first Bud Light ad in the new, long-term creative platform end ...
- Trolli Unleashes 'Beardsketball,' Using Snapchat Spectacles
Marketing Daily, Karlene Lukovitz - Friday, January 20, 2017
Beardsketball players will be asked to wear Snapchat Spectacles to allow fa ...
- Empower's Michele Toller On PTV's Promise, Hang-ups
Audience Buying Insider, Karlene Lukovitz - Friday, January 20, 2017
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a n ...
- Ryan Lochte Makes 'Clean Start' For PowerBar
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2017
PowerBar, which helped pioneer the energy bar category three decades ago, ...
- Neil Patrick Harris Hypnotizes In Latest Heineken Light Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 17, 2017
"They said it was impossible to hypnotize you," he says, but th ...
- Big Red Cooks Up Sales Via BBQ Promo, Weber Sponsorship
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2017
In participating stores, Big Red saw a 15.7% increase in dollar sal ...
- Canada Dry TV Spots Urge Gen Y To 'Relax Harder'
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2017
The campaign also includes cocktail recipes and interactive content from The Richar ...