- Chipotle Launches Family-Targeted Videos, In-School Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 22, 2017
The thrust is the importance of choosing "real," fresh, sustainably produced fo ...
- Nielsen Debuts Overnight Screening For New Product Ideas
Marketing Daily, Karlene Lukovitz - Wednesday, March 22, 2017
The tool is designed to fill a need for a cost-effective soluti ...
- Many Leading Fast Food Brands Lose Value
Marketing Daily, Karlene Lukovitz - Monday, March 20, 2017
Both Tim Hortons and Burger King benefitted from their merger: Their combin ...
- 'Peanut' Tillman Lives Up To His Name In New Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 17, 2017
"Does promoting peanuts make me a sellout? No -- but it do ...
- OpenAP Raises Questions Amid The Praise
Audience Buying Insider, Karlene Lukovitz - Friday, March 17, 2017
This week's announcement of OpenAP, an advanced audience platform for cross-publisher targetin ...
- B-Dubs' Madness Push Spans TV, Digital, Social, On-Site
Marketing Daily, Karlene Lukovitz - Thursday, March 16, 2017
Throughout the tourney, the brand will run three humorous ads that dramati ...
- Kraft Mac & Cheese TV Ads Spoof Parental 'Fails'
Marketing Daily, Karlene Lukovitz - Wednesday, March 15, 2017
The campaign looks to build on the positive reaction to Kraft M ...
- Stoli Launches First New TV Spot In 7 Years
Marketing Daily, Karlene Lukovitz - Tuesday, March 14, 2017
The new ad offers an energetic montage of Stoli drinkers engaged ...
- Lime-A-Rita To Market Exclusively To Women
Marketing Daily, Karlene Lukovitz - Monday, March 13, 2017
The new creative is being featured on YouTube and the brand's soci ...
- Heinz Using 'Mad Men' Campaign In Real Life
Marketing Daily, Karlene Lukovitz - Monday, March 13, 2017
Ads were unveiled today on billboards in New York City. They wi ...
- Honey Nut Cheerios 'Disappears' BuzzBee To Help Save Bees
Marketing Daily, Karlene Lukovitz - Friday, March 10, 2017
Through a partnership with Vesey's seeds, consumers who register on a Bri ...
- Connected TV, Streaming: Robust Growth Continues
Audience Buying Insider, Karlene Lukovitz - Friday, March 10, 2017
This week brought new stats confirming continued, robust growth for connected ...
- Frito-Lay, 'Shark Tank' Star Team On Inventions Contest For Kids
Marketing Daily, Karlene Lukovitz - Thursday, March 9, 2017
Frito-Lay Variety Pack is also teaming with Young Minds Inspired, curriculum exper ...
- SeaPak 'Chillax' Videos Employ Improv-Like Vibe
Marketing Daily, Karlene Lukovitz - Wednesday, March 8, 2017
The campaign includes recipes and banner ads on platforms and digital servic ...
- Jose Cuervo's Apocalyptic Vision Encourages Hedonism
Marketing Daily, Karlene Lukovitz - Tuesday, March 7, 2017
The brand describes the creative as seeking to "resurrect the original intensit ...
- Nutrition, Indulgence Drove CPG Growth in Sluggish 2016
Marketing Daily, Karlene Lukovitz - Monday, March 6, 2017
Last year's slow growth primarily reflected price deflation rather than declines ...
- Fans Vie To Take Over Auntie Anne's Snapchat Page
Marketing Daily, Karlene Lukovitz - Friday, March 3, 2017
Visitors to the brand's Facebook page may post about why they deser ...
- Buyers Intrigued By NBCU's $1B Audience-Based Deals Pledge
Audience Buying Insider, Karlene Lukovitz - Friday, March 3, 2017
Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment ...
- M&M's Invites Fans To Create Music For Upcoming TV Ad
Marketing Daily, Karlene Lukovitz - Friday, March 3, 2017
Top consumer beats saved on the site will be featured in upcomi ...
- NCAA Campaign Features Sneakers That Can Order Pizza Hut
Marketing Daily, Karlene Lukovitz - Wednesday, March 1, 2017
Most pairs of the limited-edition sneakers will be used for various promotion ...
- Snickers Unveils Two New TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2017
Following on its innovative but somewhat puzzling live Super Bowl ad starri ...
- Nespresso Partners With Tribeca Film Festival On Contest
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2017
This year, entrants - the contest is open to both amateur a ...
- Frozen Food Sales Still Stagnant, But Brand Innovations Make Headway
Marketing Daily, Karlene Lukovitz - Friday, February 24, 2017
Most encouragingly, the researcher's survey data show that 90% of consumers b ...
- Agency, Media Execs Talk Data, OTT And The 2017 Upfronts
Audience Buying Insider, Karlene Lukovitz - Friday, February 24, 2017
What do agency and media executives expect to happen in regard ...
- Plum Organics Urges Parents To Get It On
Marketing Daily, Karlene Lukovitz - Thursday, February 23, 2017
The video has generated an impressive 2.8 million views on Facebook, a ...
- Loyalty Expert: Expiring My Coke Rewards Points Pose Some Risk
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2017
Clearly, the bet is that its new offering will be so winni ...
- Tetley Promotes Hit Super Teas With Super Social Quiz
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2017
The brand has found Facebook to be a successful platform in awarene ...
- CPG Consolidation Fever Heats Up, As Kraft Heinz Pursues Unilever
Marketing Daily, Karlene Lukovitz - Friday, February 17, 2017
The creation of a mega-company encompassing many of the world's largest foo ...
- Agency Exec: What's Needed To Move Addressable Forward
Audience Buying Insider, Karlene Lukovitz - Friday, February 17, 2017
John Collins, managing director of broadcast and iTV at Media Storm, la ...
- Activia Video Ramps Up The Emotional Quotient
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2017
The brand is also promoting that it is donating $250,000 to Gir ...