In its latest music-focused engagement effort, M&M’s is inviting fans to create their own music beats for a chance to have their work featured in an upcoming TV
ad.
At bitesizebeats.com, fans can use a graphic interface featuring the M&M’s candies mascots to combine premixed beats,
effects, melodies and voices; share them on the brand’s Facebook and Twitter pages (using #bitesizebeat), and listen to others’ creations.
Top consumer beats saved on
the site will be featured in upcoming M&M's commercials or the brand’s social media channels.
The user-generated content promotion is “another example of how
we’re continuing to find innovative ways to connect with M&M’s fans around music,” said brand director Tanya Berman.
The Mars Chocolate North America brand is
using social media, a 15-second promotional video (below) and PR to get the word out.
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