M&M's Invites Fans To Create Music For Upcoming TV Ad

In its latest music-focused engagement effort, M&M’s is inviting fans to create their own music beats for a chance to have their work featured in an upcoming TV ad.

At, fans can use a graphic interface featuring the M&M’s candies mascots to combine premixed beats, effects, melodies and voices; share them on the brand’s Facebook and Twitter pages (using #bitesizebeat), and listen to others’ creations.

Top consumer beats saved on the site will be featured in upcoming M&M's commercials or the brand’s social media channels.

The user-generated content promotion is “another example of how we’re continuing to find innovative ways to connect with M&M’s fans around music,” said brand director Tanya Berman.

The Mars Chocolate North America brand is using social media, a 15-second promotional video (below) and PR to get the word out.



1 comment about "M&M's Invites Fans To Create Music For Upcoming TV Ad".
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  1. PJ Lehrer from NYU, March 16, 2017 at 12:41 p.m.

    I'm still not sure that any of these contests actually work.  Neither are my students.  Read more here...

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