- Tropicana Runs Upbeat Daily Content On Kutcher's A Plus Site
Marketing Daily, Karlene Lukovitz - Tuesday, December 6, 2016
The nearly 70-year-old PepsiCo OJ brand says it's seeking to reposition itse ...
- SodaStream Parodies 'Game Of Thrones,' Tweaks 'Healthy' Gifts
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2016
Its new "Shame or Glory" video, from a global marketing team l ...
- Popeyes Launches Football Engagement Hub
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2016
Phase one of the campaign, running through Christmas Day, focuses on colle ...
- Reaching The Elusive 'TVideo' Viewer
Audience Buying Insider, Karlene Lukovitz - Friday, December 2, 2016
While content delivery and ad insertion technologies for TV and video wi ...
- Post Cereals Push $100,000 Sweeps Tied To 'Sing'
Marketing Daily, Karlene Lukovitz - Thursday, December 1, 2016
Post is running a heavy TV schedule for a 15-second spot promoti ...
- Kellogg Joins Brands Dropping Breitbart, Cites Values
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2016
Kellogg said it decided to stop allowing its ads to be ...
- OK Go Music Video With Morton Salt Tie-In Goes Viral
Marketing Daily, Karlene Lukovitz - Tuesday, November 29, 2016
The band has created yet another innovative music video in service ...
- Minute Maid Encourages Notes To Parents For Holidays
Marketing Daily, Karlene Lukovitz - Monday, November 28, 2016
The video is being used to drive viewers to an area ...
- Pairing Addressable TV And Mobile; Addressable's Challenges
Audience Buying Insider, Karlene Lukovitz - Monday, November 28, 2016
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-chann ...
- Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2016
A social media component will employ influencers to encourage teens to po ...
- PepsiCo Acquiring Probiotic Beverage Maker KeVita
Marketing Daily, Karlene Lukovitz - Tuesday, November 22, 2016
The acquisition is another move by PepsiCo to expand its healthier bevera ...
- Lenin Cries In Valentine Vodka's First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, November 21, 2016
In addition to YouTube, the spot is also featured on the distillery ...
- Cheetos Offers Quirky, Branded Gift Items In Online Holiday Store
Marketing Daily, Karlene Lukovitz - Saturday, November 19, 2016
Cheetos is heavily promoting and teasing its holiday collection through publicity effort ...
- Does Addressable TV Work? SMG Shares Results
Audience Buying Insider, Karlene Lukovitz - Friday, November 18, 2016
addressable "is real, and it's here," and it's in many cases produci ...
- Clay Matthews Sings For Muscle Milk
Marketing Daily, Karlene Lukovitz - Thursday, November 17, 2016
The Green Bay Packers' linebacker -- who sang (and danced) to "Bootyliciou ...
- Oscar Mayer, Planters, Caribou Jump On #MannequinChallenge
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2016
Videos of pro athletes, celebrities and just plain old folks frozen ...
- Kellogg Launches Cinnamon Frosted Flakes
Marketing Daily, Karlene Lukovitz - Tuesday, November 15, 2016
Cinnamon Frosted Flakes was developed in response to consumer demand for ...
- PepsiCo, Fox 'Hidden Figures' Contest Supports Next-Gen Female Scientists
Marketing Daily, Karlene Lukovitz - Monday, November 14, 2016
A video featuring the film's lead actress, Taraji P. Henson, went li ...
- Morton Salt Helps Home Chefs Open Pop-Up Restaurants
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2016
A video documenting the meal prep and dinner party resulting from t ...
- OTT Planning And Buying: The Dream Vs. Current Realities
Audience Buying Insider, Karlene Lukovitz - Friday, November 11, 2016
Entrenched methods and silos, as well as scale, budget, standardization and measureme ...
- Tyson Foods Taps Anthony Anderson For Multi-Brand Holiday Videos
Marketing Daily, Karlene Lukovitz - Thursday, November 10, 2016
Tyson Foods has launched a holiday shopper marketing program that features ni ...
- 'Soda Taxes' Pass In All Four Cities With Proposals On Ballots
Marketing Daily, Karlene Lukovitz - Wednesday, November 9, 2016
"Increasingly, states and municipalities are looking at sugar-sweetened beverages the same w ...
- Florida's Natural Runs 'Great Pulp Debate' Election Spoof
Marketing Daily, Karlene Lukovitz - Tuesday, November 8, 2016
In a cable news-style Facebook Live event staged the day after t ...
- GMA Fined $18M For Violations In Anti-GMO Labeling Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2016
Internal GMA documents showed it sought to shield members from negative perceptio ...
- Intermediaries: Adding Value, Or Just Complexity?
Audience Buying Insider, Karlene Lukovitz - Friday, November 4, 2016
The current value and limitations, and future prospects, of intermediaries working wi ...
- Grey Goose Illuminates The Holidays
Marketing Daily, Karlene Lukovitz - Thursday, November 3, 2016
The 60-second version of the video, directed by Johnny Green, will r ...
- Hormel Sells Black Label Bacon Via VR E-Commerce
Marketing Daily, Karlene Lukovitz - Wednesday, November 2, 2016
The experience is part of a larger campaign from BBDO, "We're Alwa ...
- Sweet Earth Goes Wild For New Entrees Launch
Marketing Daily, Karlene Lukovitz - Tuesday, November 1, 2016
The campaign employs images and videos of exotic animals "to highlight t ...
- Candid Video, GIFs Capture 'Krispy Kreme Effect'
Marketing Daily, Karlene Lukovitz - Monday, October 31, 2016
The campaign includes no offer or direct-response promotions. And because the conte ...
- Wrigley Celebrates Cubs With 1908 Pricing Promo
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2016
The current suggested retail for a pack of the company's variety ...
