- Walmart+ Adds Limited -- Ad-Free -- Access To Pluto TV Content
Digital News Daily, Karlene Lukovitz - Monday, May 1, 2023
Pluto apparently hopes that Walmart+ members will get hooked and sign ...
- Dish Media, DirecTV Intro New Addressable Solutions For Programmers
Digital News Daily, Karlene Lukovitz - Thursday, April 27, 2023
Standardized solutions are designed to reduce time to market by eliminating t ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- Netflix Loses 1M Users In Spain Following Password-Sharing Crackdown
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
Netflix, pointing to its experience in Canada, says it's confident that su ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
Advanced TV Insider, Karlene Lukovitz - Thursday, April 27, 2023
Marketers need an identity strategy that allows for a mixture of authenticate ...
- Carlson's Show Generated 7% Of Total Fox News Ad Revenue In Q1
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
Ad spend by 215 companies on now-defunct "Tucker Carlson Show" ctotaled $ ...
- Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend Glitch
Digital News Daily, Karlene Lukovitz - Thursday, April 27, 2023
Meta says it's doing an analysis to assess refund "opportunities." ...
- RNC Uses 100%-AI Dystopian Ad To Attack Biden
Digital News Daily, Karlene Lukovitz - Tuesday, April 25, 2023
The 100%-AI ad from the official Republican campaign body appears to sign ...
- Hulu Marketing Reorg: Gruner Adds Duties, Donaton Exits
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
Barrie Gruner adds brand marketing to her oversight of content marketing. ...
- Could Fox News Advertising Actually Benefit From Carlson's Exit?
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
While Fox has lost $500M in value since Monday's ouster of Tuck ...
- Disney Layoffs Round Two: ESPN, Parks Among Hardest-Hit
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Added to last month's layoffs, the total now stands at 4,000 ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Nielsen Won't Participate In Audience Measurement 'JIC'
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Nielsen says it has concerns about the certification group's standards and ro ...
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027
Advanced TV Insider, Karlene Lukovitz - Friday, April 21, 2023
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see fast ...
- Twitter Check-Mark Purge Commences: Take That, Pope Francis
Digital News Daily, Karlene Lukovitz - Friday, April 21, 2023
To no one's surprise, the launch of Elon Musk's removal of bl ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...
- Musk: Twitter Will Cooperate On Ad Placement, But Rebuff Content Pressures
Digital News Daily, Karlene Lukovitz - Wednesday, April 19, 2023
Despite the pre-event fears of some brand CMOs, Elon Musk largely stu ...
- Fox To Pay Dominion Unprecedented $787.5M To Settle Defamation Suit
Digital News Daily, Karlene Lukovitz - Tuesday, April 18, 2023
But Fox will not be forced to admit on air to i ...
- FCC Agrees To Partner With Broadcasters On NextGen TV
Digital News Daily, Karlene Lukovitz - Tuesday, April 18, 2023
Broadcasters' lobbying efforts, including a letter to the FCC from a bipartis ...
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
Video Insider, Karlene Lukovitz - Monday, April 17, 2023
They also have an even stronger preference for targeted, relevant ads th ...
- Glitch Short-Circuits Live Netflix 'Love Is Blind' Special, Irks Fans, Mars Livestreaming Push
Digital News Daily, Karlene Lukovitz - Monday, April 17, 2023
Irate fans waited 90 minutes on Sunday night, only to be to ...
- Dominion Vs. Fox Trial Start Delayed, Fox Reportedly Pushing For Settlement
Digital News Daily, Karlene Lukovitz - Monday, April 17, 2023
Fox also claims Dominion has reduced its $1.6B damages ask. Dominion sa ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
Advanced TV Insider, Karlene Lukovitz - Friday, April 14, 2023
D2C marketers overall report averaging about the same percentage for CTV ...
- Has Prime Video Surpassed Netflix In U.S. Subscriber Share?
Digital News Daily, Karlene Lukovitz - Friday, April 14, 2023
Prime Video had a 21% share to Netflix's 20% in Q1 202 ...
- Twitter Lets Users Offer Content Subscriptions
Digital News Daily, Karlene Lukovitz - Friday, April 14, 2023
For the first 12 months, Twitter will forgo taking a cut ...
- Judge In Dominion Suit Sanctions Fox Over Evidence Practices
Digital News Daily, Karlene Lukovitz - Thursday, April 13, 2023
The judge said he will allow Dominion to conduct new depositions, a ...
- PBS Follows NPR In Quitting Twitter Over 'Government-Funded' Label
Digital News Daily, Karlene Lukovitz - Thursday, April 13, 2023
Twitter CEO Elon Musk tweeted "Defund @NPR" on Wednesday, escalating the publ ...
- Google TV Adds Hundreds Of FASTs, Including Tubi, To Aggregate 800+ Channels
Digital News Daily, Karlene Lukovitz - Tuesday, April 11, 2023
Aggregating live channels and VOD, a la The Roku Channel, is n ...
- Fox Takes Another Legal Hit: Newsworthiness No Defense In Dominion Defamation Lawsuit
Digital News Daily, Karlene Lukovitz - Tuesday, April 11, 2023
The judge also curtailed Dominion's use of references to the Jan. ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...