Amazon Prime Video has edged out traditional No. 1 Netflix in share of United States subscribers, at least according to a new study by the streaming guide app JustWatch.
JustWatch’s data is based on tracking the streaming video habits of 20 million of its own users across 59 markets, including the U.S.
In Q1 2023, Prime Video commanded a 21% share, to Netflix’s 20%, according to the report.
At 15%, Disney+ edged out HBO Max (14%) for third place, and Hulu (11%) secured fifth place.
Paramount+ showed substantial growth, increasing share from 4% to 7%, to surpass Apple TV+ (6%).
Other streamers accounted for a combined 6%.
9to5 Mac first reported on the data.
Last month, JustWatch reported that globally, Netflix had a 23% share in 2022, followed by Prime Video (20%), Disney+ (18%), HBO Max (9%), Paramount+ (7%), Apple TV+ (5%) and others (21%).
Apple TV+, launched in 2019, was ahead of Paramount+ in the year’s first quarter, but had been surpassed by Paramount+ by year-end.