- PepsiCo10 Expansion To Be Announced at SXSW
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2012
Digital start-up incubation program to be expanded into new markets in Indi ...
- Ciroc Scores With During-Bowl Videos, Social
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Ciroc vodka saw strong engagement results from videos with integrated interactive capabiliti ...
- CSPI Finds Carcinogens In Caramel-Colored Soft Drinks
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
The Center for Science in the Public Interest reports that its tes ...
- Apple Leads Fortune's Most-Admired Brands
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Apple tops Fortune's new list of the top 50 most-admired brands, bas ...
- Caribou Coffee Launches Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Caribou Coffee has launched a "You + Your Bou" Twitter-based sweeps campa ...
- Jim Beam Devil's Cut Spot: Another 'Bold Choice'
Marketing Daily, Karlene Lukovitz - Monday, March 5, 2012
The new 30-second spot shows a 20-something male first being exposed ...
- Lipton Taps Lady Antebellum For Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Lipton's new campaign for its Lipton Tea & Honey iced tea mix ...
- Oscars Ads: Samsung, Other Tech Brands Ruled
Marketing Daily, Karlene Lukovitz - Thursday, March 1, 2012
Competing with a raft of tech and telecom brand spots, Samsung's a ...
- General Mills Acquires Natural Snacks Maker
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
General Mills has acquired Food Should Taste Good, a maker of natur ...
- Blue Bunny Expands Ice Cream Offerings
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Blue Bunny has launched several new frozen treat varieties. ...
- CCFC, Other Groups Target 'Lorax' Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The Campaign for a Commercial-Free Childhood has launched a campaign urging paren ...
- Spam Brand Unveils First (Animated) Spokesperson
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Hormel's Spam is using its first "spokesperson," an animated character dubbed "S ...
- How P&G Plans To Cut Marketing Costs By $1 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Procter & Gamble's plan to reduce marketing costs by $1 billion ...
- Planters PB Effort Reflects Kraft's New 'Aggressiveness'
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The launch campaign for Planters Peanut Butter reflects Kraft's shift from ...
- NFL's Peyton Hillis Stars For Rockin' Refuel
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Cleveland Browns running back Peyton Hills is featured in a new, nation ...
- The Greek Gods Runs Video, Recipe Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
The Greek Gods yogurt has launched a recipe and video contest challengi ...
- Forecaster Projects 2.7% 2012 U.S. Ad Growth
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecas ...
- Independent Restaurants Lose 2 Billion Traffic Since '08
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. restaurant visits dropped from 62.7 billion in 2008 to 60.6 billii ...
- Grand Marnier Launches Facebook, Sampling Promo
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Grand Marnier has launched a Facebook and on-premises sampling promotion to enga ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Krispy Kreme Hits Road To 'Glaze The Nation'
Marketing Daily, Karlene Lukovitz - Thursday, February 23, 2012
Over the next year, brand ambassadors will make stops from coast ...
- Men, Women Favor Same On-Premises Vodka Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
The #1 and #2 vodka brands - Grey Goose and Absolut, cit ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Survey: Organics Purchasing Picking Up Again
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
The number of Americans reporting that they purchase organics increased from 39. ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- Jelly Belly Launches Line Based on Snapple Bevs
Marketing Daily, Karlene Lukovitz - Friday, February 17, 2012
Jelly Belly Candy Company is launching a line of jelly beans inspir ...
- Super Bowl Brands: Major Buzz Shifts Since Game
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Craft Brewer Presents 'Least Interesting Man'
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Tru ...