- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Improvements, Pricing, Promos Drive Pizza Growth
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Improvements including menu innovations and ordering technology, combined with flat pricing a ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- Hardee's, Carl's Jr. TV Spots Star Kate Upton
Show Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Kate Upton, the cover model for 2012's Sports Illustrated Swimsuit issue ( ...
- U.S. Spirits Sales: Happy Days Are Here Again
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Diageo PLC's 5% North American sales gain in 2011's second half reflec ...
- New CMO: Arby's Planning Total Relaunch
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- PepsiCo: Marketing Spend Up; Job, Agency Cuts
Marketing Daily, Karlene Lukovitz - Thursday, February 9, 2012
In moves described as designed to redirect spending to "consumer-facing" investments a ...
- Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Doritos' "Sling Baby" ad earned the "rare distinction" of being both t ...
- Sunkist Campaign Takes On Cold and Flu Season
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Sunkist Growers' new campaign seeks to remind consumers about Vitamin C's pow ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- Chocolate Twinkies Now A Permanent Hostess Item
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Thanks to strong consumer uptake, Hostess has made Chocolate Creme Twinkies, fir ...
- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- Coin Toss Triggers Freebies for Papa John's Fans
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
Thanks to the Super Bowl's coin toss turning up "heads," millions ...
- Brand Experience, Values Increasingly Drive Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- National Restaurant Association Projects 3.5% Growth in 2012
Marketing Daily, Karlene Lukovitz - Friday, February 3, 2012
Restaurant operators who understand and leverage consumer trends, and offer the rig ...
- Denny's Launches Hispanic-targeted Online Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2012
The effort featuring two videos on the same, "Skillet Whisperer" theme: O ...
- Coke Effort Encourages African-American Teens
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2012
A Coca-Cola "Pay It Forward" contest tied into Black History Month ...
- Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair ...
- PepsiCo Picks 3 Bloggers as 'Correspondents'
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
PepsiCo has chosen three female bloggers to be on its team ...
- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Mr. Clean, Sargento, J&J Launches Get The Nod
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2012
Which new 2011 products were considered best by the consumers who u ...
- Starbucks: Poised To Launch Cafes In India
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2012
Starbucks Corp. and Tata Global Beverages Ltd. have finalized an alliance th ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- USDA Releases New School Meals Nutrition Standards
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
The new nutrition standards call for USDA-subsidized breakfasts and lunches to off ...
- Extended Hours Driving QSRs' Growth
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
Extended hours--including 24-hour operation -- are on the rise among QSRs, a ...