- Beam Inc. Taps Emerging Markets Managing Director
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
Global spirits company Beam Inc. has hired Arthur Aroney as managing direct ...
- Study: Body Processes HFCS, Sugar Differently
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
A new study has found that there are differences in how t ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- General Mills Ties Into 3D 'Star Wars' Release
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
The Force will be with General Mills' Big G Cereals starting ...
- Coke Freestyle Rolling Out To 100+ Sodexo Locations
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
Food services and management company Sodexo plans to install Coca-Cola Freestyle vendi ...
- Starbucks Expands Outlets Offering Beer, Wine
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
Starbucks plans to begin selling beer and wine in a small numb ...
- YoCrunch Launches Greek Parfaits
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
YoCrunch has launched a line of Greek parfait cups meant to ser ...
- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- Cheerios, Fitness Mag Team On Weight-Loss Program
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
General Mills' Multi Grain Cheerios and Meredith Corp.'s 'Fitness' magazine have partner ...
- Wendy's Adding More Premium Burgers
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
Wendy's is offering new Bacon Portabella and Spicy Santa Fe burgers, pric ...
- Fastest-Growing Brands Are 'Ideal-Driven'
Marketing Daily, Karlene Lukovitz - Wednesday, January 18, 2012
What's the common denominator across the 50 brands showing the fastest grow ...
- Wheat Thins Launches TV, Digital Campaigns
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Kraft Foods' Wheat Thins has launched new TV ads and a digit ...
- Dove Launching Raisins, Peanuts Line
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Mars' Dove Chocolate will launch bit-sized chocolate-covered raisins and peanuts products th ...
- Cadbury Pioneers Product Launch Using Google+
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Cadbury used its social media profiles to launch its Dairy Milk Bubb ...
- Pepsi MAX Video Contest Seeks Passionate Fans
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2012
A new "Pepsi MAX for Life" video contest will reward two winne ...
- PepsiCo Likely To Up Investment In Soft Drink Brands
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
A months-long internal strategic review of 2012's business plan by PepsiCo's directo ...
- Coke Using Tumblr To Engage Teens
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
Coca-Cola has created a Tumblr account, Happiness Is, to engage with te ...
- Coke Taps Tumblr To Engage Teens
Online Media Daily, Karlene Lukovitz - Monday, January 16, 2012
Coca-Cola has created a Tumblr account, Happiness Is, to engage with te ...
- Healthy Lifestyles Trail Other Family Priorities
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
As marketers of products for children and families are increasingly discovering, fami ...
- U.S. Obesity Down A Bit In 2011
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
A new Gallup report shows that obesity in America declined slightly betwe ...
- CSPI: Many Foods Still Have Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Consumer nutrition advocacy group The Center for Science in the Public Intere ...
- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- 'Dissed' WWE Star Embraces Fruity Pebbles
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
John Cena -- and an instant-win promotion offering grand prizes that inclu ...
- Hostess Brands: Back In Bankruptcy Court
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
Hostess has continued to struggle since emerging from that first restructuring. T ...
- Posters Urge Diners To Avoid Super-Sized Portions
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
City's childhood obesity rate down, but still high, and 57% of adu ...
- Taco Bell Looks To More Upscale Fare For Turnaround
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
Chain seeks to partially emulate Chipotle's successful formula. ...
- Skyy Spirits Changes Name to Campari America
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
Change reflects broadening of spirits lines in N.A. in recent years. ...
- 2011 Buzz Leaders: Subway On Top Again
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2012
For the second year in a row, Subway has the highest Bu ...
- Taco Bell Looks to More Upscale Fare for Turnaround
Raw, Karlene Lukovitz - Wednesday, January 11, 2012
Chain seeks to partially emulate Chipotle's successful formula. ...
- Tech, Food Brands Most Effective On TV During 2011
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2012
Microsoft Kinect was the most effective television brand advertiser overall in 201 ...