- Nutrition Label: Most See It, Few Read It Thoroughly
Marketing Daily, Karlene Lukovitz - Wednesday, October 26, 2011
With all of the controversy currently surrounding new front-of-package nutrition labeling system ...
- Kellogg Consolidates PR With Weber Shandwick
Marketing Daily, Karlene Lukovitz - Wednesday, October 26, 2011
Kellogg Co. has selected Interpublic Group's Weber Shandwick and sister agency Curre ...
- Heinz Uses Facebook To Build Buzz For Ketchup Variety
Marketing Daily, Karlene Lukovitz - Wednesday, October 26, 2011
Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for t ...
- Bojangles Gets A Tad Surreal With New TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2011
Getting viewers' attention amid the plethora of often-frantic fast-food TV ads o ...
- Food Day Spans More Than 2,000 Events Across Country
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2011
Food Day, held Oct. 24, spanned more than 2,000 events in a ...
- Romano's Macaroni Grill Celebrates Indulgence
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After an unsuccessful flirtation with a lighter Mediterranean menu, Romano's Macaroni Gri ...
- Smucker Buys Sara Lee Foodservice
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
Sara Lee Corp. has sold the majority of its North American foodservi ...
- Kettle Brand In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc. ...
- Chobani Selects Leo Burnett NY As New AOR
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
After a formal review, yogurt company Chobani has selected Leo Burnett N ...
- Campbell Expands Healthy Request Line
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Campbell Soup Company has launched eight new varieties to its Healthy Reque ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepp ...
- IOM: Food Needs New, Federal FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Institute of Medicine is recommending that the Food and Drug Administrati ...
- Cinnabon Makes TV Debut In International Delight Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Cinnabon bakery chain is getting its first television exposure through ...
- Consumer Groups Want FTC Probe Of Fritos' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
The Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Prax ...
- Soft Drinks, Beer Get High Satisfaction Scores
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
Sales may be declining, but consumers still appreciate soft drinks and b ...
- Fats/Oils Category Relatively Recession-proof
Marketing Daily, Karlene Lukovitz - Tuesday, October 18, 2011
U.S. sales of salad and cooking oils, butter, margarine, mayonnaise and oth ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...
- CSPI Files Suit Against General Mills Fruit Snacks
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The complaint contends that the use of wording including "naturally flavored," "go ...
- Tetley Running Nook, Gift Card Giveaways
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Tetley Tea is running a 25-day contest (Oct. 15 - Nov. ...
- CPG Online Campaigns Yield 21% In-Store Sales Lift
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
A new study of multiple CPG online ad campaigns shows that the ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- Candies: M&M's Rule In Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
In the spirit of Halloween, NetBase recently (Oct. 1) analyzed a year ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...
- Cabo Wabo Video Stars Mick Fleetwood, Nicole Atkins
Marketing Daily, Karlene Lukovitz - Thursday, October 13, 2011
Fleetwood Mac founder Mick Fleetwood and rising singer-songwriter Nicole Atkins are t ...
- Ben & Jerry's Posts Support For Wall St. Protesters
Marketing Daily, Karlene Lukovitz - Tuesday, October 11, 2011
"We have provided support to citizens' efforts to rein in corporate mon ...
- FTC: Limit Food Marketing Guidelines To Kids Under 12
Marketing Daily, Karlene Lukovitz - Tuesday, October 11, 2011
In a Congressional hearing Oct. 12, David Vladeck, director of the FTC ...
- Welch's Simplifies Its Benefits Messaging
Marketing Daily, Karlene Lukovitz - Monday, October 10, 2011
Honing the appeal for the larger universe of typical moms required evolutio ...
- Oscar Mayer Launches Hispanic Facebook App
Marketing Daily, Karlene Lukovitz - Friday, October 7, 2011
The concept: The sandwich ingredients, including the lunch meats, have "personalities," a ...
- Whataburger: TV Part Of Major New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 6, 2011
The fast-casual chain's campaign -- to span television, radio, outdoor and onli ...