- Voice Search, Purchases Have Taken Off, And Brands Need To Get On Board
Mobile Insider, Karlene Lukovitz - Thursday, June 30, 2022
About a third of Americans now use voice assistants for purchasing. Si ...
- ESPN Retains Formula 1 Rights
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
ESPN reportedly paid $75 million to $90 million for three years ...
- 41% Of U.S. OTT Households Are 'Diverse'
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
Non-white households' share is up from 39% two years ago. ...
- Prime Video CMO Steps Down, Amazon To 'Evaluate Needs'
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Ukonwa Ojo, who oversaw marketing for hits including "Coming 2 America," ...
- Reflecting Ecommerce Push, Pinterest's CEO Steps Aside For Google Commerce Exec
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Co-founder/CEO Ben Silbermann now executive chairman as Bill Ready, most recently chi ...
- Native Video Ads Beat Social On Brand Favorability: Study
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Native ads on the open web also outperformed ads on video platform ...
- 4% Of Q1 CTV Programmatic Inventory Was 'Fake': Report
Video Insider, Karlene Lukovitz - Tuesday, June 28, 2022
The fake content identified included screensaver channels, photo widgets, games and mobi ...
- House Committee Moves To Protect Local Broadcasters Running Cannabis Ads From FCC Penalties
Digital News Daily, Karlene Lukovitz - Monday, June 27, 2022
Broadcasters call the bill a "major step forward" to level the playi ...
- What Would Make D2C Marketers Spend More On CTV?
Advanced TV Insider, Karlene Lukovitz - Friday, June 24, 2022
D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Netflix Lays Off Another 300 Employees
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
With its stock down 70% YTD following its report of losing subscribe ...
- Sarandos: Netflix In Ad-Partnership Talks With 'All Of Them'
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Co-CEO Ted Sarandos didn't mention any specific company names, but noted th ...
- YouTube Video Ad Spend Up 57% QoQ, to $482M, In Q1 2022
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Meanwhile, video spend without YouTube was down 56%, to $63 million. ...
- Discovery+ Scores Trump Documentary (Er) Coup
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
The streaming service bought the rights to the footage in 2021. ...
- TikTok Now On Vizio Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
TikTok's expansions of its once short-form-only format, combined with its availability ...
- Judge: Dominion Voting Can Sue Fox Corp, As Well As Fox News, For Defamation
Digital News Daily, Karlene Lukovitz - Wednesday, June 22, 2022
Judge rules that Dominion had "adequately pleaded actual malice with respect ...
- FreeWheel To Enable Linking First-, Third-Party Data To ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, June 22, 2022
The new identity capabilities, to be released later this year, include interoperabili ...
- Comscore Confirms Faster Uptake Of AVODs Vs. SVODs
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
In fact, U..S. ad-supported streaming households have essentially caught up with tho ...
- Magnite Integrates LG Smart-TV ACR Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
The data will be available first on U.S. ad inventory, and expand ...
- Are Independent FASTs Already Headed For The Endangered Species Watch List?
Video Insider, Karlene Lukovitz - Tuesday, June 21, 2022
New tech requirements and revenue terms being implemented by giants like Ro ...
- Paramount+ To Commission 150 International Originals
Digital News Daily, Karlene Lukovitz - Monday, June 20, 2022
Latest move supports streamer's strategy of successful worldwide expansion based on ...
- DirecTV Makes Addressable Available Through Yahoo
Digital News Daily, Karlene Lukovitz - Monday, June 20, 2022
With DirecTV, Dish and Fios now all in deals with Yahoo, buye ...
- Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Digital News Daily, Karlene Lukovitz - Friday, June 17, 2022
Streamers use their remotes to simply click OK. Roku's ad tech wi ...
- 6 More Execs Out At Warner Bros. Discovery
Digital News Daily, Karlene Lukovitz - Friday, June 17, 2022
Corie Henson, Todd Weiser, Kristin Brown, Jennifer Driscoll, Larry Laque and Do ...
- Streaming Logs Third Month Of Record TV Viewing Share
Advanced TV Insider, Karlene Lukovitz - Thursday, June 16, 2022
In May, streaming's share hit its highest mark to date, at 31.9 ...
- Facebook To Change Feed To Mimic TikTok's
Digital News Daily, Karlene Lukovitz - Thursday, June 16, 2022
After adding short-form video feature Reels to Facebook, Meta is now planni ...
- Major League Soccer Goes 100% Streaming With 10-Year Apple Deal
Digital News Daily, Karlene Lukovitz - Tuesday, June 14, 2022
The deal marks a major milestone for streaming and a breakthrough f ...
- Netflix To Launch 'Squid Game' Reality Series With $4.56M Cash Prize
Digital News Daily, Karlene Lukovitz - Wednesday, June 15, 2022
The perhaps-inevitable spinoff will pit 456 contestants from around the world ...
- Warner Bros. Discovery Looks To Cut Up to 1,000 Ad-Sales Jobs
Digital News Daily, Karlene Lukovitz - Wednesday, June 15, 2022
The company is making voluntary buyout offers with the goal of eventual ...
- New TV Measurement Solution Integrates Ad-Serving Data, Creative Personalization
Digital News Daily, Karlene Lukovitz - Wednesday, June 15, 2022
InnovidXP is designed to provide a 360 view of the TV ecosyste ...
- Disney Loses Indian Cricket Streaming Rights To Paramount JV, Retains TV Rights
Digital News Daily, Karlene Lukovitz - Tuesday, June 14, 2022
Paramount, India's Reliance Industries and Bodhi Tree Systems will pay $2.6 billi ...