- Paramount+ Adds 3.7M Subs In Q2, Overall D2C Revenue Up 56%
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
But stalled revenue growth in the TV business resulted in operating prof ...
- 'Cancel Netflix' Searches Soar On News That 'First Kill' Is Dead
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
Producing teen shows that meet performance thresholds has proved tough for maj ...
- Warner Bros. Discovery Scraps $90M 'Batgirl' Flick, Rumors Fly About Impending Strategic Revelations
Digital News Daily, Karlene Lukovitz - Wednesday, August 3, 2022
WBD also shelved a $40M Scooby-Doo movie. Cost-cutting and strategic refocus appe ...
- Linear TV Down In Major Markets, On-Demand To Surpass Linear In U.S. This Year
Digital News Daily, Karlene Lukovitz - Tuesday, August 2, 2022
Long-form and social media viewing time increased. ...
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is Uncontrolled
Video Insider, Karlene Lukovitz - Tuesday, August 2, 2022
Eliminating delivery to TVs that are actually turned off also improves engagemen ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: Analysis
Digital News Daily, Karlene Lukovitz - Monday, August 1, 2022
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...
- Peacock's Subscriber Stall: Another 'Streaming Recession' Indicator?
Advanced TV Insider, Karlene Lukovitz - Thursday, July 28, 2022
Peacock is the latest major streamer to see subscriber growth fizzle. Growi ...
- Kardashian Clout: Instagram Kills Video-Pushing Feed Test
Digital News Daily, Karlene Lukovitz - Friday, July 29, 2022
Instagram is cancelling the test a few days after Kylie Jenner a ...
- Meta Suffers Its First Revenue Decline As Advertising Continues To Slow
Digital News Daily, Karlene Lukovitz - Thursday, July 28, 2022
Revenue declined 1% versus Q2 2021, as economy-driven ad spending cutbacks add ...
- Gamers' Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
Mobile Insider, Karlene Lukovitz - Wednesday, July 27, 2022
Perceptions of widely disliked standard in-game video ads have improved marginally, a ...
- YouTube Ad Slowdown Coincides With Gen Z Shift From Google Search
Digital News Daily, Karlene Lukovitz - Wednesday, July 27, 2022
YouTube's ad revenue growth fell short of analysts' expectations again in Q ...
- Disney Changes Hulu's Censorship Policy For Political 'Issues' Ads
Digital News Daily, Karlene Lukovitz - Wednesday, July 27, 2022
Disney says Hulu's political ad policies will now "align" with ESPN+ a ...
- Hulu Drops Censorship Of One Political Ad, But Core Issue Remains
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Hulu will now run the original version of a campaign ad f ...
- U.S. Streaming Rebounds In Q2, Amazon Grabs Largest Share Of New Subs, Netflix Penetration Down
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Netflix's U.S. household penetration is now at 61%. Amazon Prime Video grabb ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- Hulu Rejects Dem Candidate's Ad Over 'Sensitive' Issues
Digital News Daily, Karlene Lukovitz - Monday, July 25, 2022
The streamer reportedly cited unpublished policies limiting references to subjects such ...
- Nielsen Launches Four-Screen Ad Deduplication For YouTube
Digital News Daily, Karlene Lukovitz - Monday, July 25, 2022
The methodology is designed to enable more accurate comparisons and measurement ...
- Meta Transforms Facebook To Chase TikTok, Reduce Regulatory Exposure
Digital News Daily, Karlene Lukovitz - Friday, July 22, 2022
In a shift to becoming an entertainment and shopping/product-search app, Facebook's Ho ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'
Advanced TV Insider, Karlene Lukovitz - Thursday, July 21, 2022
Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- CNN's Licht Opts Mainly For Network Vets For Leadership Team
Digital News Daily, Karlene Lukovitz - Thursday, July 21, 2022
Despite his intention to shift CNN's focus away from opinion and towa ...
- 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
Digital News Daily, Karlene Lukovitz - Thursday, July 21, 2022
Growing mistrust has 40%+ saying they wish they could refuse to sha ...
- Netflix Tries New Approach To Paid Service Sharing, As Q2 Results Offer Some Relief
Digital News Daily, Karlene Lukovitz - Wednesday, July 20, 2022
Netflix is now openly acknowledging trying various tactics to curb free passwo ...
- Smart-Speaker Ads Help Create Deeper Connections With Brands: Study
Digital News Daily, Karlene Lukovitz - Wednesday, July 20, 2022
Branded smart-speaker ads generated higher overall brain activity, emotional response and ...
- Amazon Prime Video Redesigns, Spotlights Top 10 Most-Viewed
Digital News Daily, Karlene Lukovitz - Tuesday, July 19, 2022
Redo includes easier access to live programming, including sports -- a maj ...
- OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022
Video Insider, Karlene Lukovitz - Monday, July 18, 2022
The mid-Atlantic leads in growth, with a projected 53% CAGR between 20 ...
- Disney Hikes ESPN+ Solo Sub 43% To Help Boost Bundle Uptake
Digital News Daily, Karlene Lukovitz - Monday, July 18, 2022
With a hefty $3 price jump,, ESPN+ solo is just $4 le ...
- NBCU Embeds Ecommerce In New Peacock Reality Series
Digital News Daily, Karlene Lukovitz - Monday, July 18, 2022
Shoppable products are integrated throughout the new show "Love Island USA," wi ...
- Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Advanced TV Insider, Karlene Lukovitz - Friday, July 15, 2022
Still, "It is quite clear that constant growth for [paid] online vid ...
- SVOD Cancellations, Additions Increasingly Driven By Price
Video Insider, Karlene Lukovitz - Tuesday, July 12, 2022
In April, free-trial offers were the No. 1 reason cited by SV ...
- Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Advanced TV Insider, Karlene Lukovitz - Thursday, June 30, 2022
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...