- Netflix To Skip Ads In Kids' Programming, New Movies On Ad-Supported Tier
Digital News Daily, Karlene Lukovitz - Tuesday, August 23, 2022
Producers don't want ads breaking up new movie releases, and ads ...
- Kagan: Ad-Supported Tiers May Cannibalize Netflix, Disney+ Full-Price Subs
Video Insider, Karlene Lukovitz - Tuesday, August 23, 2022
Survey suggests strong preference for ad-supported VODs regardless of income levels, ag ...
- More WBD Cost Cutting: HBO Max Drops 200 Sesame Street Episodes
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
Cutting back on the series' episodes is another in a growing seri ...
- Frenemy Action: Google News To Help Local Broadcasters Master First-Party Data, D2C
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
NAB has accused Google of unfair practices in advertising, but its membe ...
- Discovery+ Debuts CNN Originals Hub As CNN Begins Remake
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
The CNN chief confirmed that more changes are coming following last week ...
- Streaming Ads: Relevance Offsets Load -- Up To A Point
Advanced TV Insider, Karlene Lukovitz - Friday, August 19, 2022
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfactio ...
- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Digital News Daily, Karlene Lukovitz - Friday, August 19, 2022
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- Big Ten Drops ESPN: Inks Record Deal With CBS, NBC/Peacock, Fox
Digital News Daily, Karlene Lukovitz - Friday, August 19, 2022
The deals are reportedly worth more than $1 billion per year. ...
- Netflix Taking 'No Frills' Approach To Ad-Supported Tier
Digital News Daily, Karlene Lukovitz - Thursday, August 18, 2022
Less content won't be the only differentiator, as Netflix seeks to encoura ...
- Disney, Sony Rerelease Franchise Flicks In Theaters To Promote Upcoming Ones
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Disney+ has quietly removed the original "Avatar" to encourage fans to ...
- Twitter Intros Tracking, Conversion, Optimization Ad Tools
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Twitter Pixel, Conversion API and App Purchase Optimization tools are available ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market Share
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Rankings also cover mobile programmatic suppliers. ...
- Here It Comes: Warner Bros. Discovery Lays Off 70 HBO Max Staff In Restructure Moves
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Restructuring is intended to help focus more resources on scripted originals deem ...
- Walmart+ Adds Ad-Supported Paramount+ As Membership Perk
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Walmart said it chose Paramount+ for the broad appeal of its conten ...
- Conquering The World: Netflix Doubles Down On International Originals
Video Insider, Karlene Lukovitz - Tuesday, August 16, 2022
Netflix has commissioned originals from 44 markets year-to-date, far eclipsing its rival ...
- Pay TV's Accelerated Bleeding Continues: Down 1.9M Subs For 2nd Consecutive Quarter
Digital News Daily, Karlene Lukovitz - Monday, August 15, 2022
Cable providers Comcast and Charter combined lost nearly 725,000 subs in t ...
- Competition Spurs Decline In VOD And Online Linear Consumption Per User, Per Service
Advanced TV Insider, Karlene Lukovitz - Friday, August 12, 2022
The big exception is sports programming. ...
- Paramount+ Heads For Italy, Tubi Launches In 5 Latin American Countries
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Paramount also plans more European expansion by year-end. Tubi was already ...
- Product Placement On Pace To Surge 14% Globally, 15% In U.S., In 2022
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Last year, placement spend leapt 12% globally, 13% in the U.S., repor ...
- Disney Streamers Surpass Netflix In Global Subs, But Global 2024 Disney+ Sub Target Lowered By 15M
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
Disney's global D2C streaming sub gain far outstripped analysts' expectations. But Disney+ ...
- Pew: Facebook's Share Of Teens Plummets To 32%, YouTube And TikTok Rule
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
YouTube handily beats TikTok, at 95% and 67%, respectively. ...
- IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
The companies say the platform can deliver billions of contextually targeted C ...
- Walmart In Talks With Big Streamers To Tie Into Its Membership Program
Digital News Daily, Karlene Lukovitz - Wednesday, August 10, 2022
The retailer reportedly is seeking to bundle in streaming content to dri ...
- Survey: 72% Of Netflix Users Not Interested In Switching To Ad-Supported Version
Digital News Daily, Karlene Lukovitz - Tuesday, August 9, 2022
A limited-sample survey's finding could actually be a positive indicator for Netf ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- U.S. TV Leads Surge In Global Media Costs
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, accordi ...
- AMC Networks Names Christina Spade CEO
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
Company has hired Patrick O'Connell to succeed Spade as EVP/CFO. ...
- Discovery+ Now Accessible Through Sling TV, Dish TV
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
The streamer is available as an add-on to Sling as of Au ...
- Will FASTs Drive A Boom In Branded-Content Channels?
Advanced TV Insider, Karlene Lukovitz - Friday, August 5, 2022
In theory, this rapidly expanding platform lends itself perfectly to branded channel ...
- Warner Bros. Discovery Plans Summer 2023 HBO Max - Discovery+ Merger, Followed By FAST Launch
Digital News Daily, Karlene Lukovitz - Friday, August 5, 2022
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q ...