IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video Inventory

Artificial intelligence-powered ad-tech solutions provider Silverpush has integrated with video data platform IRIS.TV to offer targeted connected TV/video inventory across thousands of IRIS-enabled publishers.

Silverpush’s AI- and machine learning-driven contextual marketing solutions, Mirrors by Silverpush, are now available in CTV inventory via IRIS.TV’s video data platform.

The enhanced platform can deliver billions of precisely targeted, brand-safe global video impressions per month, according to the companies.

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