- Heinz Ketchup Gets Social Lift From 'Mad Men' Exposure
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Seems that, aside from the ego boost, brands still alive today th ...
- Nature's Path Partners With Fossey Gorilla Fund
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Nature's Path, maker of organic cereals (including "Gorilla Munch"), granola bars a ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Dannon Oikos, Allegra Lead Top-Selling CPG Launches
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2013
Dannon Oikos and Allegra were respectively the most successful food/beverage and non-foo ...
- Label 5 Scotch Sends Fans To NYC For Web Series
Marketing Daily, Karlene Lukovitz - Wednesday, April 17, 2013
The fans' mission: To demonstrate, via the challenges, Label 5's philosophy ...
- Taco Bell TV Ad Captures 'First Kiss'
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
Taco Bell's latest TV ad, for its new Cool Ranch Doritos Loc ...
- JD's Gentleman Jack Gets First Integrated Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
The campaign's creative uses the concept of a "secret society" dubbed "T ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all tea ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- McDonald's Intros Skylanders Happy Meal Promotions
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
Between April 12 and May 2 (while supplies last), each Happy Me ...
- Dunkin' Donuts' Hot Teas Get Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
It features bold, modernized graphics to mark the tenth anniversary of t ...
- Beech-Nut, Goya Team On Hispanic Baby Food Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
The introduction of Beech-Nut Goya Baby Food reflects the stats: One-fourth ...
- NPD: Many Kids Call The Shots In Snacks, Breakfast
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
Kids are eating 43 more meals at home per year, on averag ...
- Mini Babybel Gets Its Own Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
In the first TV spot (30- and 15-second versions), dubbed "Manifesto," t ...
- Dos Equis Creates Early Cinco de Mayo Event
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
Dos Equis is certainly a leading beverage choice on this increasingly popul ...
- Ace Scores: Cool Whip Frosting Tops Q1's Ads
Marketing Daily, Karlene Lukovitz - Wednesday, April 3, 2013
The ad earned "attention," "likeability" and "information" scores (three of the attribut ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time ...
- Pizza Hut Launches 'Crazy Cheesy Crust'
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
Pizza Hut has launched the "Crazy Cheese Crust Pizza," featuring a ri ...
- Boston Market Builds On Momentum With Ribs Rollout
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2013
The new ribs introduction is being supported by an integrated campaign spanni ...
- KFC Intros Li'l Bucket Kids' Meals
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2013
The standard meal (suggested retail price of $3.99) includes a Kentucky Grill ...
- CSPI Study Finds Few Healthy Kids Options At Chains
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2013
CSPI reports that among the top 50 chains, nine (18%) did n ...
- Caribou, Project 7 In 'Earth Month' Social Effort
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2013
During the month of April, for every new "like" on Caribou's Facebo ...
- Gevalia Takes On Starbucks In National Taste Test
Marketing Daily, Karlene Lukovitz - Wednesday, March 27, 2013
In the latest push in its aggressive marketing campaign, Kraft Foods Group ...
- Milano Cookies Spot Spoofs Dark Secret
Marketing Daily, Karlene Lukovitz - Tuesday, March 26, 2013
The spot can be viewed on YouTube or Milano Cookies' Facebook pa ...
- Campbell App Contest Winner Snags $25K, Contract
Marketing Daily, Karlene Lukovitz - Tuesday, March 26, 2013
Pollinate Inc., a 12-member development team, has been awarded $25,000 in ca ...
- Deals No Longer Driving Restaurant Traffic
Marketing Daily, Karlene Lukovitz - Monday, March 25, 2013
"Deals and special offers definitely influence restaurant visits, and if it weren ...
- Pepsi Redesigns Bottle For First Time Since 1997
Marketing Daily, Karlene Lukovitz - Friday, March 22, 2013
Redesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Di ...