- Why AI Makes It Difficult For Amazon, Google To Zero Out Carbon Emissions
Performance Marketing Insider, Laurie Sullivan - Friday, July 3, 2026
Amazon and Google have pledged to zero out their respective carbon emissio ...
- Patriotism Alive, But American Brands Split On Narrative
MediaDailyNews, Laurie Sullivan - Wednesday, July 1, 2026
Six in 10 participants in a recent survey say they feel ...
- Microsoft Invests $2.5B In AI Consulting Business
MediaDailyNews, Laurie Sullivan - Thursday, July 2, 2026
Microsoft announced the "Microsoft Frontier Company" on Tuesday as a new operati ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- Amazon Doubled AI-Referred Purchases, Year-Over-Year
MediaDailyNews, Laurie Sullivan - Tuesday, June 30, 2026
AI-referred purchases continue to rise, with AI-driven sales twice as high ...
- AWS Invests $1B To Build An AI Engineering Outsource Team
MediaDailyNews, Laurie Sullivan - Tuesday, June 30, 2026
Amazon Web Services launched a $1 billion initiative to embed Forward Deploy ...
- When AI Needs A Kill Switch
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 1, 2026
The shift from chatbots to more capable agentics that can complete comple ...
- The Word That Broke Google AI Overviews, Literally
MediaDailyNews, Laurie Sullivan - Monday, June 29, 2026
The word "ignore" on Google AI Overviews "broke" the tech in Ma ...
- ChatGPT Ads To Compete With Google Maps
MediaDailyNews, Laurie Sullivan - Tuesday, June 30, 2026
OpenAI has dropped the "Sponsored" label on its ChatGPT Ads and renam ...
- Google Brings Two Lower-Cost AI Models To Market
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 30, 2026
Two new generative media models have been added to Gemini Enterprise Age ...
- AI Adoption Accelerating While Performance Stalls
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2026
As many organizations struggle to see significant ROI from basic generative ...
- Google Parent Alphabet Joins The Dow
MediaDailyNews, Laurie Sullivan - Monday, June 29, 2026
The move validates that advertising and AI are considered foundational to businesse ...
- Agentic Commerce Forecast To Reach 1.3B Users By 2031
Performance Marketing Insider, Laurie Sullivan - Monday, June 29, 2026
HP's personal computers and printers division has partnered with Frontier, OpenAI's enterpri ...
- Google Admin Enhances Agency Protections
MediaDailyNews, Laurie Sullivan - Thursday, June 25, 2026
Google has rolled out additions to its agency administration features in Mercha ...
- Google Eyes Broader Publisher Licensing
MediaDailyNews, Laurie Sullivan - Thursday, June 25, 2026
Broader permissions would give Google more options to use publishers' content, includi ...
- iHeartMedia Expands Ad Partnership With Amazon
MediaDailyNews, Laurie Sullivan - Friday, June 26, 2026
Buying platforms often do not include audio as a major part ...
- Hyundai Applies AI To Curated Videos To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2026
A movement within the ad industry is bringing ad buying into supply-si ...
- School Spend Rises, But Tracking ROI For AI Citations Is Missing
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2026
AI and agentic search capabilities are bringing parents more ways to purcha ...
- High-Spending Consumers Hide Behind Ad Blockers
MediaDailyNews, Laurie Sullivan - Wednesday, June 24, 2026
How much more are consumers who use ad blockers worth? A l ...
- Microsoft Is Trying To Fix Its Water Problem For Cloud, AI Boom
MediaDailyNews, Laurie Sullivan - Wednesday, June 24, 2026
The massive volume of water required to keep data centers running h ...
- Google Tests New Labels In Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2026
Google continually tests new ways to improve the Search Ads experience. Th ...
- YouTube, Forbes Move Deeper Into 'Creator Era'
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
YouTube is offering additional AI-supported data and services, with features for too ...
- IAB Tech Lab Proposes Significant Changes To Supply-Path Optimization
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
The proposed update would help media buyers better understand how bid reques ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- Is Adobe 'Dogfooding' Scenario Paying Off?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2026
Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanc ...
- Amazon Drives Conversations Through AI Ads Across Open Web
MediaDailyNews, Laurie Sullivan - Monday, June 22, 2026
Amazon on Monday released conversational "prompts" in display ads to serve ...
- OpenAI Goes Through High-Stakes Evolution While Trying To Balance All
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2026
As OpenAI tries to control its future in a precarious balancing a ...
- Publishers Tap 'Q&A Economy,' Deploy Ad-Supported Answer Engines
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
Five major publishers are participating in the rollout of an updated white-lab ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Retail Media Network Surprises As Cannes Lions Swings Into French Riviera
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2026
Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. ...