- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- Publicis Acquires LiveRamp For $2.2B
MediaDailyNews, Laurie Sullivan - Sunday, May 17, 2026
The acquisition puts Publicis in another category for agencies that support addressab ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Performance Marketing Insider, Laurie Sullivan - Friday, May 15, 2026
Advertising and marketing are headed into a new era. One example ...
- Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
The partnership aims to solve the problem of visibility and give markete ...
- YouTube Strategy Is Roadmap For LinkedIn
Performance Marketing Insider, Laurie Sullivan - Thursday, May 14, 2026
YouTube rolled out interactive and immersive features including conversational AI search, gami ...
- Google Android AI Features Emerge Ahead Of Apple Siri's
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
As operating systems evolve, Google demonstrates that by changing the mobile ...
- Google Unveils Line Of AI-Enabled Laptops
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
Google unveiled agentic media-buying tools at its NewFront and debuted a n ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- Amazon Dynamically Changes TV Ads To Personalize Content
MediaDailyNews, Laurie Sullivan - Monday, May 11, 2026
"Dynamic TV creative" is the first Amazon Ads capability to automatically personali ...
- OpenAI Launches AI Services Outsourcing Company
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
The new business made possible with the acquisition of Tomoro, an appli ...
- Ad Workflow Woes Stalling AI Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2026
A study by Taboola found the major barrier to broader agentic ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Anthropic Takes On Local Search, Challenges Google
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Claude uses Google Maps and Places API to answer local queries, a ...
- CMOs Find AI Helps Adapt To Lower Budgets
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2026
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressu ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Amazon Brings Content-To-Commerce Technology Into Publisher Services
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Shopsense through Amazon Publisher Services can simplify where publishers review, test a ...
- Will Advertisers Pay A Tax For Using AI?
Performance Marketing Insider, Laurie Sullivan - Friday, May 8, 2026
As AI begins to disrupt the economy, some believe states or t ...
- Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
The metric is poised to overtake audience targeting for TV to beco ...
- Google AI Search Scours Social For 'Experts'
MediaDailyNews, Laurie Sullivan - Wednesday, May 6, 2026
Updates to AI Mode and AI Overviews find Reddit and other soci ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- Google, Microsoft, xAI To Send Models To U.S. Government For Security Review
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Google, Microsoft, and xAI plan to give the U.S. government early acce ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- Google Tests 'Remy': How Soon Before Agents Own The Ad Chain?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 6, 2026
Google's personal agent "Remy," currently being tested in the Gemini app, c ...
- Anthropic, OpenAI Secure Billions From Wall Street Partnerships
MediaDailyNews, Laurie Sullivan - Monday, May 4, 2026
Anthropic and OpenAI are forming separate joint ventures with financial institutions ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- Local Digital Ad Growth Slows As Markets Mature
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 5, 2026
Year-over-year digital ad growth has fallen to low single digits and ...