- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...
- Google Tests Serving Ads In Third-Party Chatbots
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google confirmed Thursday to MediaPost that it ran a limited experiment wi ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Google Rejects Breakup, But Mulls Other Remedy Concessions
Performance Marketing Insider, Laurie Sullivan - Friday, May 2, 2025
Google said at the ad tech antitrust remedies hearing Friday that ...
- Microsoft Sees Revenue Rise From Cloud Services
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Microsoft reported strong growth for Q1 2025 - up about 13% year-over-ye ...
- Scuderia Ferrari, IBM Reimagine AI App, Data Experience
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard, Visa Building AI Shopping Agents
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Consumers will soon delegate online shopping tasks to agentic agents, moving bran ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To Shop
Performance Marketing Insider, Laurie Sullivan - Thursday, May 1, 2025
Mastercard is working with Microsoft and other AI companies to give agent ...
- Madhive Places AI 'Intelligence Layer' Across Media Process
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Madhive, a unified operating system for local media, announced Wednesday the laun ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- OpenAI Adds Shopping Features To ChatGPT Search
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
After code was spotted in OpenAI ChatGPT that would enable consumers ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic Initiatives
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- Causal AI Supports Ad Targeting Through Divestiture, Redesigning Longtime Data Biz
Data & Programmatic Insider, Laurie Sullivan - Monday, April 28, 2025
Becausal launched Monday, to set new standards for accountability and performance support ...
- Microsoft Explains How It Made An Ad From AI
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
In the ad Microsoft co-created with generative AI, people's faces are n ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90B
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains Resilient
MediaDailyNews, Laurie Sullivan - Friday, April 25, 2025
Economic instability and the impact of tariffs in 2025 could be overco ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- Yelp Shares Update To Its Lawsuit Against Google
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
A judge rejected Google's attempt to dismiss the case, finding Yelp plausib ...
- OpenAI Reportedly Will Bring Shopify To ChatGPT
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
Agentic commerce functions identified in lines of code added by OpenAI ...
- Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, April 24, 2025
Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google wou ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google has reversed a decision on its plan to phase out third-par ...
- NAD Tells Apple To Modify, Change Some Intelligence Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 23, 2025
Apple's AI rollout just became a bit rockier. The BBB National Program ...
- Google Remedies Being Considered In Search Antitrust Trial
MediaDailyNews, Laurie Sullivan - Monday, April 21, 2025
The remedies phase of a Google Search monopoly trial took the compa ...
- Google Ads Change: Serves At Top And Lower Page
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google continues to make updates and upgrades to its search auction syst ...
