- DoubleVerify Makes Brand Safety Agentic, Deploys 'Cognitive Engine'
MediaDailyNews, Laurie Sullivan - Wednesday, June 17, 2026
The "cognitive engine' bridges the gap between ad-verification data and campaign executi ...
- Google VP Engineering, Gemini Co-Lead Leaves For OpenAI
MediaDailyNews, Laurie Sullivan - Thursday, June 18, 2026
Noam Shazeer also co-founded and served as CEO of Character.AI before returni ...
- Google Chatbot Troubleshoots Ad Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 18, 2026
Google released an AI assistant for publisher ad teams in beta ...
- Yahoo Launches Network For AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2026
The Yahoo "Agent Network" is an open framework that connects advertisers wi ...
- Cisco Reveals AI Clogging Networks, Could Slow Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2026
AI agents now do the work for advertisers and consumers on t ...
- AI Optimization Platform Adds Semrush Data To Boost Brand Visibility
MediaDailyNews, Laurie Sullivan - Wednesday, June 17, 2026
Generative engine optimization is challenged by the lack of a mature measureme ...
- Bots Take Lead, AI Traffic Surpasses Humanity's
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 17, 2026
Microsoft announced key updates Wednesday that support brands as the company mov ...
- Uber Advertising Extends Ads Across Meta, Google
MediaDailyNews, Laurie Sullivan - Monday, June 15, 2026
The connected ad formats extend Uber's first-party ad and data signals beyo ...
- Google Ads, Platforms See Major Bidding Changes
MediaDailyNews, Laurie Sullivan - Monday, June 15, 2026
Updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaign ...
- When AI Chatbots Become The Trusted News Source
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2026
When chatbots become the preferred, trusted news source for readers, they al ...
- LinkedIn Shares Data On Who Sees Creator Posts
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2026
Marketers will begin to see LinkedIn's new metrics broken down by percentag ...
- Google Challenges Court Ruling Of False AI-Generated Claims
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
As brands scramble to identify and resolve AI-generated false claims, a Germ ...
- Salesforce Acquires AI Customer Service Platform For $3.6B
MediaDailyNews, Laurie Sullivan - Monday, June 15, 2026
Marketers buying ad media have begun to think about customer service ...
- Consumers Ready To Accept Ads For Free AI Services
Performance Marketing Insider, Laurie Sullivan - Monday, June 15, 2026
As AI platforms move from search and discovery into more agentic shoppi ...
- When AI Responses Clash With Brand Claims
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
Consumers trust independent third-party sources much more than AI or brands wh ...
- Google Touts AI Search For World Cup Games
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
Google debuted a new multichannel campaign in the U.S., demonstrating how ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Uber Eats Transforms Into Performance-Based Engine
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Uber Advertising has introduced marketing tools that turn the app into ...
- AI Finding Its Citation Hierarchy Across Applications
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 10, 2026
Understanding where a brand appears, and why, has become essential as ...
- Addiction Could Become Microsoft's Hidden Ad Metric
MediaDailyNews, Laurie Sullivan - Monday, June 8, 2026
Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after ...
- Apple Announces 'Siri AI' Based On Google Collaboration
MediaDailyNews, Laurie Sullivan - Monday, June 8, 2026
Apple has struggled to implement an advanced set of AI features, b ...
- OpenAI Files IPO, Eyes Ad Tools Powered By General Intelligence
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
The IPO will create pressure on OpenAI to continually update and moneti ...
- Brands Bet Big On AI To Support Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- Redbarn Ad Campaign Has A Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2026
"We are looking at the KPIs, but also doing a brand-lift stu ...
- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities
MediaDailyNews, Laurie Sullivan - Friday, June 5, 2026
Just ahead of its WWDC26 event, Apple is expected to showcase i ...
- How Yelp Answers World Cup Real-Time Questions
Performance Marketing Insider, Laurie Sullivan - Monday, June 8, 2026
After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the be ...