- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Measuring AI's Invisible Influence As Traditional Attribution Models Shatter
Data & Programmatic Insider, Laurie Sullivan - Monday, July 21, 2025
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics fi ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Google OS Merger: Implications For Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 15, 2025
Google's plan to combine ChromeOS and Android into one platform has begu ...
- Alaska Airlines' MMM Ticket On Google Meridian
Data & Programmatic Insider, Laurie Sullivan - Monday, July 14, 2025
Adswerve projected an 11% increase in addressable advertising revenue by using Google ...
- Will AWS Launch Its AI Agentic Marketplace?
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
As AWS heads into its annual summit this coming week, its worldwi ...
- Google Pays $2.4B To License AI Startup Tech - Stuff Movies Are Made Of
Performance Marketing Insider, Laurie Sullivan - Monday, July 14, 2025
Google stepped into the AI acquisition race Friday by agreeing to p ...
- Google's AI Growth Will Meet EU's Regulatory Code Of Conduct
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
The EU has published a Code of Practice to help companies foll ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- OpenAI Follows Perplexity Into AI-Based Web Browsing
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Goog ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Perplexity's AI Browser Will Have All The Data
Performance Marketing Insider, Laurie Sullivan - Thursday, July 10, 2025
Perplexity subscribers on Wednesday gained first access to the company's AI-based browse ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Updates made to the IAB Diligence Platform on Wednesday aim to he ...
- Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 9, 2025
AI can significantly impact the industry, but moviemaker Ben Affleck believes ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 8, 2025
Amazon this week will find out whether shoppers will buy, based ...
- Beyond The Brew: Eye-Tracking Turns Into Active Dialogue
Data & Programmatic Insider, Laurie Sullivan - Monday, July 7, 2025
Craft beer has become a crowded space with rising costs, tariffs a ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- A Near 'Nervous Breakdown' And ChatGPT's Apology
Performance Marketing Insider, Laurie Sullivan - Monday, July 7, 2025
Lindsay Kaplan, CEO and co-founder of Chief, "just about had a nervo ...
- Microsoft Layoffs Estimated At 9,000, Reportedly Attributed To AI
MediaDailyNews, Laurie Sullivan - Wednesday, July 2, 2025
Microsoft said it has laid off about 4% of its workforce, ...
- Brandtech: Brands Gain Visibility Into How LLMs Perceive Them
MediaDailyNews, Laurie Sullivan - Thursday, July 3, 2025
Execs at two The Brandtech Group agencies wanted to make it ea ...
- ChatGPT Traffic Referrals To Publishers Rising
Performance Marketing Insider, Laurie Sullivan - Thursday, July 3, 2025
ChatGPT continues to push referral traffic to news publisher sites, but n ...
- Data Shows Accuracy And Security Are Major AI-Related Concerns
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
Costs, data accuracy, security and privacy remain some of businesses' biggest concer ...
- Baidu Retools AI Search, Launches Video Generation Model
MediaDailyNews, Laurie Sullivan - Wednesday, July 2, 2025
Baidu has restructured its search platform with AI, introducing the most featur ...