- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Microsoft Questioned By French Authority For Driving Down Search Results: Report
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Privacy-focused French search engine Qwant has asked the French regulator to a ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- Why Mac Became So Special To Lenovo's Global SEO Lead
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 4, 2025
If you could imagine Mac, the chatbot designed by Donna Bedford, glob ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Makes OpenAI Sora Available Through Bing Video Creator On Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into sho ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 3, 2025
"We're about to go through the biggest change since the start ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Amazon Pulls Ads From Google Shopping, Again
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Amazon recently made its most significant retreat since 2020 when it paus ...
- Microsoft Exits Russia, Boosts Investment In Switzerland
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Microsoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROI
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Three former Microsoft employees have built tech that breaks out numbers ...
- Thank You For The 411
Performance Marketing Insider, Laurie Sullivan - Friday, May 30, 2025
Technology changes faster than a possible Google breakup, as closing arguments a ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Microsoft: Conversational AI Changing How Consumers Interact With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 28, 2025
OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- Canvas's Woolmington Experimented With AI - Here's What Happened
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 27, 2025
Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-bas ...
- Microsoft '24 Holiday Report Manifests '25 Ad Trends
MediaDailyNews, Laurie Sullivan - Tuesday, May 27, 2025
The report shows how holiday season advertising trends that took place ...
- Google's Brin Claims AI Works Better When Threatened
MediaDailyNews, Laurie Sullivan - Tuesday, May 27, 2025
Google co-founder Sergey Brin shared his take on how to get t ...
- McAfee CMO: Tips To Improve MMM Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 27, 2025
CMO Stephanie Fried wanted to blur the lines between real and fa ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
MediaDailyNews, Laurie Sullivan - Thursday, May 22, 2025
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Brainlabs' Jeremy Hull Sees Through Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 23, 2025
Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- Google Makes 'Biggest' Update To Smart Bidding
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
The same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
