- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- OpenAI, Google Investors Infused Cash Into Former Trade Desk Execs' AI Startup
Data & Programmatic Insider, Laurie Sullivan - Monday, September 8, 2025
Analysis of August mega-investment rounds showed late-stage funding indicates no signs ...
- Google Faces $3.5B Fine From EU In Ad-Tech Antitrust Case
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rul ...
- Anthropic To Train Claude On Chats As They Leak Into Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, September 8, 2025
Anthropic has updated its privacy terms after allegations of copyright infringement ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- Trump Gains Commitments For AI, Energy, Impacting Advertising
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
President Trump has secured billions in corporate commitments to drive development ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Apple Launching AI-Based 'Answer Engine'
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Apple is working with Google on a new AI system the compa ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- Google AI Created Unknowns In Judge's Search Remedies
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2025
The rise of generative AI this year seemed to be the bigge ...
- Google Search Remedies Stirs Ad Industry Reactions
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Google will need to carefully balance security with innovation, but is expect ...
- Perplexity Creates Counter Monopoly Play To Gain PayPal's Millions Of Users
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 3, 2025
Perplexity has extended a partnership with PayPal and Venmo in a de ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- Google AI Max Asks Advertisers To Give Up Control
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
AI often misinterprets a user's search intent or broadens the targeting t ...
- YouTube Alters Creators' Vision Without Permission
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2025
YouTube experienced backlash after running an experiment on select Shorts to enhan ...
- Microsoft AI Engineering Expert Joins LoopMe
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 2, 2025
Edward Peterson recently joined LoopMe as SVP of global engineering, from t ...
- Is Google Preparing To Make Its Ad-Tech Biz Independent?
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
Regulators could decide that Google needs to divest Ad Manager, which hous ...
- 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, August 29, 2025
Despite investments of between $30 billion and $40 billion in enterprise GA ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Data Reveals AI Search Dominance Is False Narrative, So Far
MediaDailyNews, Laurie Sullivan - Wednesday, August 27, 2025
The more data SparkToro founder Rand Fishkin gathers, the more he believ ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- Perplexity AI Browser Becomes Publishing's New Revenue Stream
MediaDailyNews, Laurie Sullivan - Monday, August 25, 2025
Comet Plus, a subscription service that gives Perplexity users access to premi ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- Fox Risks Performance Media Blackout On YouTube TV
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 26, 2025
With streaming growing into one of the largest performance media channels, c ...
- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...