- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Perplexity's AI Browser Will Have All The Data
Performance Marketing Insider, Laurie Sullivan - Thursday, July 10, 2025
Perplexity subscribers on Wednesday gained first access to the company's AI-based browse ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Updates made to the IAB Diligence Platform on Wednesday aim to he ...
- Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 9, 2025
AI can significantly impact the industry, but moviemaker Ben Affleck believes ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 8, 2025
Amazon this week will find out whether shoppers will buy, based ...
- Beyond The Brew: Eye-Tracking Turns Into Active Dialogue
Data & Programmatic Insider, Laurie Sullivan - Monday, July 7, 2025
Craft beer has become a crowded space with rising costs, tariffs a ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- A Near 'Nervous Breakdown' And ChatGPT's Apology
Performance Marketing Insider, Laurie Sullivan - Monday, July 7, 2025
Lindsay Kaplan, CEO and co-founder of Chief, "just about had a nervo ...
- Microsoft Layoffs Estimated At 9,000, Reportedly Attributed To AI
MediaDailyNews, Laurie Sullivan - Wednesday, July 2, 2025
Microsoft said it has laid off about 4% of its workforce, ...
- Brandtech: Brands Gain Visibility Into How LLMs Perceive Them
MediaDailyNews, Laurie Sullivan - Thursday, July 3, 2025
Execs at two The Brandtech Group agencies wanted to make it ea ...
- ChatGPT Traffic Referrals To Publishers Rising
Performance Marketing Insider, Laurie Sullivan - Thursday, July 3, 2025
ChatGPT continues to push referral traffic to news publisher sites, but n ...
- Data Shows Accuracy And Security Are Major AI-Related Concerns
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
Costs, data accuracy, security and privacy remain some of businesses' biggest concer ...
- Baidu Retools AI Search, Launches Video Generation Model
MediaDailyNews, Laurie Sullivan - Wednesday, July 2, 2025
Baidu has restructured its search platform with AI, introducing the most featur ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Australians Face Search Engine Age Checks
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The security measures for Australians are based on an online safety regulatio ...
- Cloudflare Confronts AI Content Scrapers With '402' Pay Code
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The permission and payment model marks a significant shift with major implicatio ...
- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- SMBs Ho-Hum On AI Vs. Automation
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
AI is being hyped as the magic tool to give SMBs ...
- Canada Rescinds Digital Services Tax
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Canada withdrew its digital services tax set to take effect Monday th ...
- Stock Platform Predicts GAI Growth, Use
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Stocklytics, a platform that provides insights for stock market analysis and investment ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- 3.know: Singularity's Marketing Paradox, A Conversation With Anders Indset
Media 3.0, Laurie Sullivan - Friday, June 27, 2025
Philosopher, investor and author Anders Indset often romanticizes about combining human bein ...
- Google Gives Publishers New Ways To Monetize Content In Google Ad Manager
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
Offerwall, a monetization tool for publishers and developers in Google Ad Manage ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- Holiday Media-Buying Strategies Will Look Different This Year
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
If advertisers want to connect with consumers this holiday season based ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Performance Marketing Insider, Laurie Sullivan - Thursday, June 26, 2025
The online purchase "funnel is collapsing and becoming a tunnel," a Microso ...