- Musk Quest For Microsoft AI Software Biz Likely Includes Ads
Performance Marketing Insider, Laurie Sullivan - Monday, August 25, 2025
Elon Musk has introduced Macrohard, a crowdsourced name on X. The mo ...
- AI-Infused Gemini For Home Replaces Google Assistant
MediaDailyNews, Laurie Sullivan - Thursday, August 21, 2025
Google's latest voice assistant is built on the company's Gemini advanced ...
- Amazon To Test Sponsored Ads Through Macy's Retail Network
MediaDailyNews, Laurie Sullivan - Thursday, August 21, 2025
The integration of Macy's Media Network with Amazon Retail Ad Service wi ...
- Musk's Near $100B OpenAI Bid Could Complicate Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, August 22, 2025
A bid for $97.4 billion for OpenAI's assets was reportedly discussed betwe ...
- NFL Expands Microsoft Copilot Partnership Following Buccaneers' Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, August 20, 2025
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotion ...
- Search Found Indexing Grok Chats Too, Same Mistakes As ChatGPT
MediaDailyNews, Laurie Sullivan - Wednesday, August 20, 2025
Human conversations with Grok have surfaced in search results, with content rangi ...
- Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, August 21, 2025
When a user asks about the best CRM for startups, a bra ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- Amazon Shutters Its Android App Store
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2025
Amazon will shutter its Appstore for the Android operating system, as we ...
- Skai Has 'Avengers' Moment As Klier Joins From Walmart, Sam's Club
MediaDailyNews, Laurie Sullivan - Tuesday, August 19, 2025
Mor Klier has joined Skai to lead the omnichannel marketing platform's commerc ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...
- Teaching Anthropic's Claude Not To Deceive As It Thinks Through Concepts
Data & Programmatic Insider, Laurie Sullivan - Monday, August 18, 2025
Data, analysis, and analytics are a major part of safeguards. A resear ...
- Microsoft Hires Google's DV360 Head For AI Advertising Strategy
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2025
Neil Dhanowa, former global head of Display & Video 360, resigned ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- Search.com's $35B Bid For Chrome Tops Perplexity's, Barely
MediaDailyNews, Laurie Sullivan - Friday, August 15, 2025
The deal is backed by JP Morgan and several private equity group ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- AI Ads, Commerce Drama Trigger Promises Of Billions
Performance Marketing Insider, Laurie Sullivan - Friday, August 15, 2025
Google, Meta, Microsoft and OpenAI, among others, want to own AI searc ...
- The Mother Of All Superintelligence Safeguards
Media 3.0, Laurie Sullivan - Thursday, August 14, 2025
Nobel Prize-winning "godfather of AI" Geoffrey Hinton proposed earlier this week th ...
- 'In The Wild' ChatGPT Found Showing Massive Growth
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
The agent "is here and it's growing massively," said BrightEdge CEO J ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- Google Gives Gemini AI Chat Memory, Delete Functions
Performance Marketing Insider, Laurie Sullivan - Thursday, August 14, 2025
Google has introduced a Temporary Chat function for Gemini users seeking priva ...
- Perplexity $34.5B Bid For Chrome Much Less Than Analyst Estimates
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
Perplexity made an unsolicited bid to purchase the Chrome browser for $34 ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...
- Musk Accuses Apple Of Antitrust, Threatens xAI Will Take Legal Action
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
Elon Musk is accusing Apple of an "antitrust violation" for allegedly favori ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Microsoft, OpenAI Feud Triggers Warning From Elon Musk
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
It's become a race to develop super AI capabilities and agentic agent ...