- Google Rediscovers Its Groove, Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2026
Google is pulling in new partners like the U.S. Soccer Federation, whi ...
- Google I/O Reframes Gemini, Nods To New Model
MediaDailyNews, Laurie Sullivan - Tuesday, May 19, 2026
Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," t ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Google Reimagines 'Intelligent' Search, Biggest Change In 25 Years
MediaDailyNews, Laurie Sullivan - Tuesday, May 19, 2026
The "intelligent Search box" provides easier access to AI capabilities, with long ...
- Google Rebuilds Ad Ecosystem With Agentic And Gemini
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
"Ask Advisor," which creates a unified experience for agentic capabilities, will ro ...
- New Google Protocol Brings 'Intelligent Shopping' To Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 20, 2026
Google brought new Universal Commerce Protocol features to retailers Wednesday with t ...
- Anthropic, OpenAI Hold Majority Of Startup AI Revenue
MediaDailyNews, Laurie Sullivan - Monday, May 18, 2026
Thirty-four AI-based startups including Anthropic and OpenAI generate nearly $80 billion ...
- Google, Blackstone Create AI Cloud Company
MediaDailyNews, Laurie Sullivan - Monday, May 18, 2026
Blackstone, which invests in early-stage companies, will form a joint venture wi ...
- Microsoft Has Sought Ad Compatibility For Many Years
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 19, 2026
As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertisi ...
- Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2026
OpenAI, Microsoft and others recently introduced ads in their chatbots that crea ...
- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- Publicis Acquires LiveRamp For $2.2B
MediaDailyNews, Laurie Sullivan - Sunday, May 17, 2026
The acquisition puts Publicis in another category for agencies that support addressab ...
- Similarweb Reveals LLM Data Contract, CEO Succession Plan
Performance Marketing Insider, Laurie Sullivan - Monday, May 18, 2026
Now Similarweb has another revenue stream centered on large language model da ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Performance Marketing Insider, Laurie Sullivan - Friday, May 15, 2026
Advertising and marketing are headed into a new era. One example ...
- Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
The partnership aims to solve the problem of visibility and give markete ...
- YouTube Strategy Is Roadmap For LinkedIn
Performance Marketing Insider, Laurie Sullivan - Thursday, May 14, 2026
YouTube rolled out interactive and immersive features including conversational AI search, gami ...
- Google Android AI Features Emerge Ahead Of Apple Siri's
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
As operating systems evolve, Google demonstrates that by changing the mobile ...
- Google Unveils Line Of AI-Enabled Laptops
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
Google unveiled agentic media-buying tools at its NewFront and debuted a n ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- Amazon Dynamically Changes TV Ads To Personalize Content
MediaDailyNews, Laurie Sullivan - Monday, May 11, 2026
"Dynamic TV creative" is the first Amazon Ads capability to automatically personali ...
- OpenAI Launches AI Services Outsourcing Company
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
The new business made possible with the acquisition of Tomoro, an appli ...
- Ad Workflow Woes Stalling AI Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2026
A study by Taboola found the major barrier to broader agentic ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Anthropic Takes On Local Search, Challenges Google
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Claude uses Google Maps and Places API to answer local queries, a ...
- CMOs Find AI Helps Adapt To Lower Budgets
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2026
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressu ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Amazon Brings Content-To-Commerce Technology Into Publisher Services
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Shopsense through Amazon Publisher Services can simplify where publishers review, test a ...