- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
Basis Technologies has overhauled its platform and data system to simplify ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- Amazon Ads Launches AI Vision For Creative
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Amazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Apple Searches For Anything In A Screenshot
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 11, 2025
AI gives brands a new marketing channel to help consumers shop ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity Claims
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
The National Advertising Division questioned several productivity claims Microsoft made related ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIs
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
A Raymond James research note analyzes impressions and paid clicks - pa ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- OpenAI Flags Privacy Concerns In NYT Copyright Case
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
OpenAI plans to appeal a copyright order brought by The New Yo ...
- Why Meta Is Willing To Invest $10B In An AI Startup
Performance Marketing Insider, Laurie Sullivan - Monday, June 9, 2025
Clean data ensures AI models learn accurate patterns that lead to reliab ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next Level
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
IAB Tech Lab has announced a project to standardize container technology f ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year End
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
Moving from answers (several searches in one) to actions (an entire browsi ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- Adobe 'Orchestrates' AI, Eyes Dynamic Reasoning
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
Adobe plans to integrate more dynamic reasoning into its AI agentic agen ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Microsoft Questioned By French Authority For Driving Down Search Results: Report
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Privacy-focused French search engine Qwant has asked the French regulator to a ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- Why Mac Became So Special To Lenovo's Global SEO Lead
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 4, 2025
If you could imagine Mac, the chatbot designed by Donna Bedford, glob ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Makes OpenAI Sora Available Through Bing Video Creator On Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into sho ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 3, 2025
"We're about to go through the biggest change since the start ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Amazon Pulls Ads From Google Shopping, Again
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Amazon recently made its most significant retreat since 2020 when it paus ...
- Microsoft Exits Russia, Boosts Investment In Switzerland
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Microsoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...