- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Microsoft Lets Advertisers Highlight Deals With Promotion Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Microsoft Promotion Extensions, which launched on Tuesday, allow brands running ads ...
- Microsoft Renews Partnership With Perion Network
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2020
Israeli digital advertising company Perion Network announced it renewed a multiyear partnership betwe ...
- Google Trends Reveal What Voters Think
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 3, 2020
What issues will drive the results of the presidential election Tuesday? Goog ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Verizon's Newsroom To Use Blockchain For Full Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
The initiative -- a proof of concept built with MadNetwork's open-source blockcha ...
- Amazon's Ballerina Ad Sends A Messsage For The Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
As the December holidays approach and COVID-19 cases continue to rise ...
- Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
Data & Programmatic Insider, Laurie Sullivan - Monday, November 2, 2020
Dentsu is teaching employees to build virtual assistants that do repetitive task ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Performance Marketing Insider, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performan ...
- Lotame Unveils Cookieless Identity Solution
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
The people-based identity solution, Panorama ID, connects all types of device identifie ...
- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs t ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
Brendan Condon brings to Captify his expertise and experience in TV, C ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average a ...
- Suzy Live Launches To Bring One-On-One Video Research Platform To Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Suzy, a research firm that works with companies including Microsoft, American Expres ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread ...
- Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Alphabet, Google's parent company, on Thursday released third-quarter financial results. The numbe ...
- Starcom Pakistan Diversity Strategy Surfacing In Promotions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
As part of a strategy to improve diversity and inclusion, Benish Irshad has been appoint ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announc ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search mig ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have wi ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity th ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holid ...
- Pinterest Launches Commerce Tools With Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automat ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Creative talent flooding into the marketplace will spur a new wave ...
- For Amazon, Coca-Cola, Technology Moves To The Cloud As COVID-19 Forces Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 27, 2020
As companies from retailers to restaurants rethink contactless everything and begin ...
- Facebook Steps Into Cloud Gaming With Playable Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
Facebook on Monday announced the beta launch of cloud-streamed games on Facebo ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
As new restaurants and food businesses open at pre-pandemic levels, Yelp da ...