- Pinterest's 'Travel Personas' -- How Do Searches Add Up?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 23, 2021
Pinterest grouped travel-related searches into eight unique "travel personas" to help markete ...
- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
Yahoo is reimagining and redesigning its web and mobile experiences across ecommerc ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- Google Stops More Than Half The Clicks
Performance Marketing Insider, Laurie Sullivan - Monday, March 22, 2021
Some 64.82% of Google searches in 2020 ended without the searcher clicki ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Wikipedia Wants Tech To Pay Up For Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
The Wikimedia Foundation earlier this week announced the launch of a commerci ...
- Amazon, Sen. Warren In Heated Debate On Twitter Over Profit Shifting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
Senator Elizabeth Warren and Amazon lit up Twitter Thursday night. Warren accus ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Performance Marketing Insider, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes ...
- Robinhood Names CPO, Former Google Tech Assistant To Sundar Pichai
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
Robinhood, known for its stock trading app that made a splash duri ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partne ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- Samsung Warns Of Deeper Semiconductor Shortage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2021
Advertisers, not just in the electronics industry, thinking that a semiconductor shorta ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, f ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technolo ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Google Blocked 99 Million Fake COVID-19 Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 17, 2021
The blocked topics range from fake miracle cures and vaccine doses ...
- Foursquare Relaunches Places, Introduces Enterprise API
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 16, 2021
The relaunch is part of a move to support enterprise companies wi ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...
- Google Slashes In-App Commission Rate In South Korea
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Google Korea reportedly told the parliamentary committee on science and technology ...
- Microsoft Advertising Makes Static Headlines Available For Dynamic Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Advertisers can now use static headlines in their Microsoft Advertising Dynamic Sear ...
- Nokia's Partnerships With Amazon, Microsoft, Google Center On 5G, Cloud
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
5G technology aims to facilitate faster load times for apps, advertising, searc ...
- DuckDuckGo Calls Out Google For Reportedly Spying On Users In Incognito Mode
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 16, 2021
Google is under fire for reportedly collecting data about users, even ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketi ...
- Google Calls Microsoft An Opportunist That Could Break The Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Kent Walker, Google SVP of global affairs, wrote that as competition ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- Performance Data Making A Difference -- What Types And Why
Performance Marketing Insider, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What too ...